The Best Beauty Salons in Missouri
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 15,044 Google reviews of 58 top-rated beauty salons nationwide; 10 of them in Missouri. Updated October 28, 2026.
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Best beauty salons in Missouri for curly hair
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Cost CuttersHow Job match is calculatedBuilt only from reviews Google tagged “Curly hair”:Stars on this job 55%5.00★Number of such jobs 25%6Overall Experts Score 20%67Job match= 85Stars are pulled toward the category average (4.82★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.85Job match = this company’s ★ on reviews Google tagged “Curly hair” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about curly hair
Cost CuttersJana was an absolute goddess! I got in she was on time for the appointment, I was on time for the appointment and she did an amazing job!
Cost CuttersAshley did a superb job on my hair. She didn't rush. Was attentive to detail. The young ladies there are polite, courteous and at times humorous. This is my second experience with this salon and I am definitely going back. I think I finally found my stylist. Thank you!
Cost CuttersAdriauna does very well with children's hair cuts. I had took my one year old to her and she was very patient and kind. I even go in for myself not ever disappointed with the outcome!
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of beauty salons).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Hair By’CasiRolla, MO | A 96How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%96+66.5Reliability 31%95+29.2Experts Score= 96Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | — |
| 2 | HUSK Skin Care (Spa)Rolla, MO | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%96+66.5Reliability 31%94+28.9Experts Score= 95Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | — |
| 3 |  urbAn rootSRolla, MO | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%88+60.9Reliability 31%87+26.8Craft & service penalty98−0.2Experts Score= 87Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAA–A– | 4.85 | $87 |
| 4 |  Tan OasisRolla, MO | A 81How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%78+18.9Value 14%87+12.3Replies to reviews 7%28+2Craft & service penalty98−0.2Experts Score= 81Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAAAD | 4.88 | — |
| 5 |  Murphy's Hair StudioRolla, MO | B 75How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%80+19.4Value 14%90+12.7Replies to reviews 7%30+2.1Craft & service penalty70−3Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AABAAD | 4.71 | $80 |
| 6 |  Purple Strands Hair StudioRolla, MO | B 75How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%77+48.9Reliability 28%81+22.9Replies to reviews 8%34+2.8Experts Score= 75Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BA––AD | 4.71 | $34 |
| 7 |  Benton Square Salon & SpaRolla, MO | B 72How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%74+17.9Value 14%66+9.3Replies to reviews 7%5+0.4Craft & service penalty95−0.5Experts Score= 72Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABABAF | 4.81 | $68 |
| 8 | Cost CuttersRolla, MO | B 67How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%74+40.4Reliability 24%59+14.3Value 14%57+8.1Replies to reviews 7%100+7.1Craft & service penalty75−2.5Experts Score= 67Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BCBCAA | 4.62 | $27 |
| 9 |  Beau-Tan, LLCRolla, MO | B 61How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%68+43.2Reliability 28%55+15.5Replies to reviews 8%85+7Craft & service penalty98−0.2Momentum penalty59−4.1Experts Score= 61Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BCA–CA | 4.73 | — |
| 10 |  Salon LegacyRolla, MO | C 54How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%55+34.9Reliability 28%54+15.2Replies to reviews 8%42+3.5Experts Score= 54Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CC–––C | 4.67 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Haircut | $30 | $50 | $79 | 98% |
| Hairstyling | $30 | $48 | $76 | 96% |
| Hair coloring | $119 | $164 | $214 | 94% |
| Hair highlighting | $128 | $173 | $246 | 94% |
| Blowouts | $41 | $52 | $76 | 100% |
| Shampoo & conditioning | $56 | $86 | $129 | 100% |
| Manicure | $50 | $66 | $86 | 100% |
| Pedicure | $50 | $66 | $81 | 100% |
| Balayage | $151 | $214 | $371 | 100% |
| Curly hair | $52 | $69 | $134 | 100% |
| Kids' cuts | $23 | $30 | $38 | 100% |
| Acrylic nails | $63 | $76 | $93 | 0% |
Beauty Salons in Missouri at a glance
How the 10 beauty salons we rated in Missouri compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A440%
- Grade B550%
- Grade C110%
- Grade D00%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up220%
- 4.80–4.89★330%
- 4.60–4.79★550%
- Below 4.60★00%
What customers praise
Share of Google review highlights.
- Quality44428%
- Professionalism49131%
- Responsiveness00%
- Punctuality32821%
- Value31420%
Was the price fair?
All price verdicts left with reviews.
- Great price3023%
- Reasonable9270%
- Overpriced32%
- Not sure65%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.