Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

1st Center Floral & Garden logo

1st Center Floral & Garden

Florist · Monroe, WI · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%90+57.2Reliability 28%89+25.1Replies to reviews 8%10+0.8Experts Score= 83Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#35 of 69 gardenersPosition by Experts Score among all companies we track in this category. · better than 50%
4.9 ★★★★★ 129 Google reviews · 23 photos
93%five-star reviews
4.90★last 12 monthsAverage stars on reviews from the last 12 months only.
1.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
26%reviews answered by the owner
Oct 2026latest review
📞 Call (608) 897-3195Request a call backWebsite ↗

1st Center Floral & Garden at a glance

Google reviewers rate this florist 4.9 out of 5 based on 129 reviews, frequently praising the quality and beauty of floral arrangements and plants. Customers highlight the staff's friendliness, helpful guidance via phone, and reliable same-day delivery for events like weddings and confirmations. While most feedback is positive, a few low-star reviews cite rude interactions regarding receipts and a refusal to assist with a wedding order due to scheduling conflicts, alongside comments about higher prices.

  • Google rating: 4.9 out of 5 from 129 reviews (93% five-star).
  • Reviews on this page: 129 Google reviews (84 with written comments, 6 with photos).
  • Owner responses: the business replied to 26% of reviews.
  • Most recent review: October 24, 2026.
  • Service: Gardener serving Monroe, Wisconsin.

Data from Google, last updated October 28, 2026.

Score profile vs other gardeners

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction90Reliability89Craft & service–Value–Momentum100Replies to reviews10Satisfaction: 90 (median 85)Reliability: 89 (median 86)Momentum: 100 (median 100)Replies to reviews: 10 (median 36)
1st Center Floral & GardenGardeners median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.1st Center Floral & Garden: 90/100 on this factor. Category median: 85.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.1st Center Floral & Garden: 89/100 on this factor. Category median: 86.A
89
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 96.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.1st Center Floral & Garden: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.1st Center Floral & Garden: 10/100 on this factor. Category median: 36.F
10

Bar = this company · dark tick = category median.

Star ratings

129 Google reviews we collected

  • 5 stars12093%
  • 4 stars65%
  • 3 stars11%
  • 2 stars00%
  • 1 star22%

Praise vs complaints

Phrases our text analysis found in 84 written reviews

  • Praise5196%
  • Complaints24%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2445%
  • Quality & results1019%
  • Speed & response713%
  • Price & value611%
  • Would recommend48%
  • Communication24%

What customers talk about

We read 84 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “If you are looking for an amazing, friendly, helpful, kind, beautiful flower/plant shop this is the place to go.”
  • “Always great service and lovely selection of items.”
  • “The flowers are beautiful and the staff delivered same day!”
  • “Have bought many plants here, prices are reasonable!”
  • “I would highly recommend 1st Center Floral for all you flowers needs.”
  • “He answered all my questions and gave my daughter a cute little pumpkin, said she could have it!”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Alex4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Brought in a vase for a wedding gift very last minute/day of and she was able to create a beautiful arrangement in under an hour. Beyond grateful and was so hard taking it home with me instead of giving it as a gift.

Customer photo from Alex's review
Traci10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

The flowers are beautiful and the staff delivered same day! They were very helpful and friendly❤️

Sheila8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

They were wonderful to work with and helped make sure the flowers reached our friend. Beautiful bouquet!

Gloria4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I ordered an altar arrangement for confirmation in April. The flowers were used on the altar for the following seven weeks and still looked beautiful! I would highly recommend 1st Center Floral for all you flowers needs. They were great to work with.

Karen4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Angie and her staff are amazing to work with. Flower and plants are always the best quality.

Joanna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

The red rose bush was beautiful. Karen sent me a picture of it and she was very happy. Thank you.

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Photos

Customer reviews

4.9 ★★★★★ 129 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Alex Culver4 reviewsTotal number of Google reviews Alex has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brought in a vase for a wedding gift very last minute/day of and she was able to create a beautiful arrangement in under an hour. Beyond grateful and was so hard taking it home with me instead of giving it as a gift.

Stacey Woodman2 reviewsTotal number of Google reviews Stacey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Really beautiful arrangement, thank you!

Sherri Johnson3 reviewsTotal number of Google reviews Sherri has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They made me a beautiful bouquet.

Anna Jubie1 reviewTotal number of Google reviews Anna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always beautifully done!!

Suzanne Bostwick5 reviewsTotal number of Google reviews Suzanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great job!

Traci Newman10 reviewsTotal number of Google reviews Traci has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The flowers are beautiful and the staff delivered same day! They were very helpful and friendly❤️

Sheila Berrey8 reviewsTotal number of Google reviews Sheila has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They were wonderful to work with and helped make sure the flowers reached our friend. Beautiful bouquet!

Gloria Yaun4 reviewsTotal number of Google reviews Gloria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I ordered an altar arrangement for confirmation in April. The flowers were used on the altar for the following seven weeks and still looked beautiful! I would highly recommend 1st Center Floral for all you flowers needs. They were great to work with.

Karen Wright4 reviewsTotal number of Google reviews Karen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Angie and her staff are amazing to work with. Flower and plants are always the best quality.

Joanna Spencer4 reviewsTotal number of Google reviews Joanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The red rose bush was beautiful. Karen sent me a picture of it and she was very happy. Thank you.

1st Center Floral & Garden on Google Maps →

Business details