COCKROACH CONTROL · SUFFOLK, VA
1st Choice Pest Control logoHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%61+21.3Reliability 15%51+7.7Craft & service 20%60+12Value 10%47+4.7Momentum 8%27+2.2Track record 7%74+5.2Accountability 5%20+1Experts Score= 54Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.54SCORE

1st Choice Pest Control

Better than 53% of cockroach control · #19 of 40

5.0★350 Google reviewsGoogle star rating as shown on Google Maps.
4.94★last 12 monthsAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yrs (avg 1.3%)Share of reviews from the last 24 months that gave 1 or 2 stars.
50%complaints answeredShare of 1–3★ reviews the owner publicly replied to.

1st Choice Pest Control for flea & mite extermination

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.6
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$80–100
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$116–$371
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 71/100.How Job match is calculatedBuilt only from reviews Google tagged “Flea & mite extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#14 / 27

All 6 Google reviews tagged “Flea & mite extermination”

★★★★★ Angela · a month ago

Works well with customer on reschedule needs.

Paid $80–100Reasonable priceRodent exterminationTermite inspectionTermite extermination
★★★★★ Allena · 3 years ago

I found 1st Choice Pest Control on google. And the experience was amazing! I learned and watched with one of the employees names Morgan. He knows his information about rodents and what to do for the future to prevent this problem again at Newport News Shipyard since it is an industrial work environment. I would…

Bug & insect exterminationCockroach exterminationFlea & mite extermination+ Responsiveness+ Punctuality+ Quality
★★★★★ Olga · 4 years ago

Very professional people , George thank you so much for everything, you are the best!!!

Ant exterminationBed bug exterminationBee extermination+ Responsiveness+ Punctuality+ Quality
★★★★★ Garland · Edited 5 years ago

I'll continue using there services.

Ant exterminationCockroach exterminationFlea & mite extermination+ Responsiveness+ Punctuality+ Quality
★★★★★ Mike · 6 years ago

We we have lived in this house for 20 years and this is the best pest control company we have ever used. They are very professional and when you talk to them they are extremely nice and helpful and knowledgeable. Brandon is the tech that we use and he is extremely professional when he comes out and very nice. We…

Cockroach exterminationFlea & mite exterminationSpider extermination+ Responsiveness+ Punctuality+ Quality
★★★★★ Kristian · 6 years ago

Rating only, no written review.

Ant exterminationBed bug exterminationBee extermination+ Quality+ Professionalism

vs category

Blue = 1st, grey = cockroach control average

SatisfactionReliabilityCraftValueMomentumTrackAccountability
This companyCategory average

Rating over time

4.04.55.02024-Q1: 5.00★ (9 reviews)2024-Q2: 5.00★ (13 reviews)2024-Q3: 5.00★ (15 reviews)2024-Q4: 5.00★ (5 reviews)2025-Q1: 5.00★ (9 reviews)2025-Q2: 5.00★ (37 reviews)2025-Q3: 5.00★ (11 reviews)2025-Q4: 5.00★ (5 reviews)2026-Q1: 5.00★ (18 reviews)2026-Q2: 5.00★ (11 reviews)2026-Q3: 4.84★ (25 reviews)2026-Q4: 5.00★ (7 reviews)2024-Q12024-Q42025-Q32026-Q22026-Q4
This companyIndustrydot size = review count

Price

$103-9% vs typical cockroach control

Bar = middle half of what customers paid · gold mark = category median.

Great price 42%Reasonable 58%Overpriced 0%Not sure 0%

Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%61+21.3Reliability 15%51+7.7Craft & service 20%60+12Value 10%47+4.7Momentum 8%27+2.2Track record 7%74+5.2Accountability 5%20+1Experts Score= 54Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.

SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
61
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
51
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
60
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
47
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
27
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
74
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
20

Praised for

Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.

Quality
+93 / −1
Professionalism
+104 / −3
Responsiveness
+87 / −1
Punctuality
+87 / −1
Value
+74 / −2

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