Kyra ChartierLocal Guide · 27 reviewsTotal number of Google reviews Kyra has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleLove climbing here. Only thing I would change is the music.
Adventure Rock MKE
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%82+52.1Reliability 28%79+22.3Replies to reviews 8%2+0.2Momentum penalty92−0.8Experts Score= 74Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#5 of 13 climbing gymsPosition by Experts Score among all companies we track in this category. · better than 67%
4.8 ★★★★★ 733 Google reviews · 24 photos
89%five-star reviews
4.79★last 12 monthsAverage stars on reviews from the last 12 months only.
4.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Oct 2026latest review
Adventure Rock MKE at a glance
Reviewers highlight the friendly staff, affordable pricing, and extensive auto-belay options suitable for beginners and families. Recurring themes include the welcoming atmosphere, clean facilities, and diverse wall features for various skill levels. Common criticisms involve inconsistent front desk attention during busy periods, limited chalk availability, and complaints about crowded conditions or specific lead climbing route designs.
- Google rating: 4.8 out of 5 from 733 reviews (89% five-star).
- Reviews on this page: 733 Google reviews (341 with written comments, 42 with photos).
- Owner responses: the business replied to 0% of reviews.
- Most recent review: October 31, 2026.
- Service: Climbing Gym serving Milwaukee, Wisconsin.
Data from Google, last updated November 4, 2026.
Score profile vs other climbing gyms
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Adventure Rock MKE: 82/100 on this factor. Category median: 69.A
82
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Adventure Rock MKE: 79/100 on this factor. Category median: 71.B
79
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 92.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Adventure Rock MKE: 92/100 on this factor. Category median: 100.A
92
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Adventure Rock MKE: 2/100 on this factor. Category median: 27.F
2
Bar = this company · dark tick = category median.
Star ratings
733 Google reviews we collected
- 5 stars64989%
- 4 stars639%
- 3 stars122%
- 2 stars20%
- 1 star71%
Praise vs complaints
Phrases our text analysis found in 341 written reviews
- Praise20196%
- Complaints94%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude13162%
- Price & value2311%
- Would recommend199%
- Quality & results189%
- Speed & response147%
- Communication52%
What customers talk about
We read 341 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The employees were super friendly and helpful, the prices were great, and the whole gym had a really chill, welcoming environment.”
“Membership is worth it if you go enough and the offer free yoga classes with it.”
“It's pretty pricey so I can only go with my friends who have memberships.”
“The place offers multiple courses for parties or classes, even for a low cost per person being $25 would definitely recommend”
“Would not recommend overall poor customer service”
“We always have such a great experience at Adventure Rock.”
“Staff were friendly and quick to get me set up with rental gear and a tour and I had an excellent time chatting and climbing for a couple hours.”
“The staff took the time to explain the basics of climbing, safety, and gear, which helped me feel confident before my first climb.”
People customers mention
- Brookfield 8 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
AlyssaLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Came here for a date day and had such a great time! The employees were super friendly and helpful, the prices were great, and the whole gym had a really chill, welcoming environment. We especially loved the automatic belay system—it made it so easy for us to climb together and just enjoy ourselves. Such a fun and…
EricLocal Guide · 77 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Wonderful place for my kids who are beginner/moderate experience. Great safety instructions, just the auto belays are a little close together
Rick1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Have been going twice a week for 7+ years. Get a workout and some physical puzzle solving
joe9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I was a spectator for kids that were climbing for the first time. Kelly front desk person is a huge asset. She actually came and found me to say goodbye And to make sure everything was OK and the kids were having a good time very very nice.
Claire5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
By far the longest routes in town. If that’s not enough, it’s more than a gym, it’s a community.
DavidLocal Guide · 102 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★
Great place to decompress after work and enjoy some great climbing. Staff is amazing as well!
Photos
Customer reviews
4.8 ★★★★★ 733 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Alyssa RiphonLocal Guide · 18 reviewsTotal number of Google reviews Alyssa has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleCame here for a date day and had such a great time! The employees were super friendly and helpful, the prices were great, and the whole gym had a really chill, welcoming environment. We especially loved the automatic belay system—it made it so easy for us to climb together and just enjoy ourselves. Such a fun and affordable way to spend the day. We’ll definitely be back!
Emily NeumannLocal Guide · 53 reviewsTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleStaff was great, not terribly crowded and my 4 year old and I had a good time!
Eric RaglandLocal Guide · 77 reviewsTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWonderful place for my kids who are beginner/moderate experience. Great safety instructions, just the auto belays are a little close together
Anthony AustinLocal Guide · 28 reviewsTotal number of Google reviews Anthony has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat place
Rick Sullivan1 reviewTotal number of Google reviews Rick has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleHave been going twice a week for 7+ years. Get a workout and some physical puzzle solving
joe JASTROW9 reviewsTotal number of Google reviews joe has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI was a spectator for kids that were climbing for the first time. Kelly front desk person is a huge asset. She actually came and found me to say goodbye And to make sure everything was OK and the kids were having a good time very very nice.
Kevin OlsonLocal Guide · 18 reviewsTotal number of Google reviews Kevin has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat place to do some recreational therapy
Claire Osterman5 reviewsTotal number of Google reviews Claire has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleBy far the longest routes in town. If that’s not enough, it’s more than a gym, it’s a community.
David DragerLocal Guide · 102 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat place to decompress after work and enjoy some great climbing. Staff is amazing as well!
Business details
- Address: 2220 N Commerce St, Milwaukee, WI 53212
- Phone: (262) 790-6800
- Website: adventurerock.com
- Service area: Milwaukee, WI