Clothing store · Killeen, TX · reviewed since 2017
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%95+29.2Experts Score= 97Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#2 of 17 custom clothing servicesiPosition by Experts Score among all companies we track in this category. · better than 94%
5.0★★★★★49 Google reviews · 23 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Reviewers highlight the store's provision of authentic African clothing, handmade jewelry, and custom garment creation. Customers frequently cite the friendly, professional staff and the inclusion of complimentary alterations with purchases. Turnaround times for custom orders and repairs are noted as fast, often completing within a week. The inventory features vibrant fabrics and accessories for various age groups, while the store environment is described as welcoming and well-organized.
Google rating: 5.0 out of 5 from 49 reviews (100% five-star).
Reviews on this page: 49 Google reviews (36 with written comments, 4 with photos).
Owner responses: the business replied to 82% of reviews.
Most recent review: September 12, 2026.
Service: Custom Clothing serving Killeen, Texas.
Data from Google, last updated October 27, 2026.
Score profile vs other custom clothing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
African Flair IncCustom Clothing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.African Flair Inc: 98/100 on this factor. Category median: 88.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.African Flair Inc: 95/100 on this factor. Category median: 83.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 78.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.African Flair Inc: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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Bar = this company · dark tick = category median.
Star ratings
49 Google reviews we collected
5.0of 5
5 stars49100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 36 written reviews
100%praise
Praise27100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
5topics
Staff & attitude1556%
Would recommend726%
Quality & results27%
Speed & response27%
Price & value14%
What customers talk about
We read 36 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Phyllis is an amazing business woman who listens to her customer, is compassionate, and a consummate professional.”
“I would def recommend them for any of your culture attire needs!”
“I am thoroughly pleased with the experience every time I shop at African Flair.”
“…so they get exactly what you want and they deliver and respond in a timely manner.…”
“She will do alterations at no extra cost when you purchase from her.”
People customers mention
Phyllis3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Jackie2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
I was looking for an outfit for church. I seen this two piece I just had to have. Ms. Phyllis was so nice & helpful. She altered my outfit & had it waiting b4 I returned. I left very pleased.
MekaLocal Guide · 48 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Such wonderful people and a pleasure doing business with them. My 1st waist beads, hand made and crafted in Africa. Thank you again, see you soon for my Abyaha alterations.
Salena3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
When I say I love Mrs. Phyllis down! I stumbled upon African flair when it was off of Stan Schlueter and gotten waist beads at my initial visit. From then until now ( about 3 years) I’ve probably owned about 10-15 beads from her and wore them all at once! Mrs. Phyllis assisted and even tied them on for me everytime!…
AnastassiaLocal Guide · 12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Phyllis is an amazing business woman who listens to her customer, is compassionate, and a consummate professional. The Maison of Phyllis has an awesome assistant, Daniel, who like Phyllis is an artist with couture and all things fashion. I absolutely love buying signature pieces and litersl works of art from Phyllis and Daniel.
KristianaLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I was told about African Flair from a friend of mine. I took 3 pairs of pants to be altered and was not disappointed. She had them finished and returned to me in less than 24 hours. Phyllis was so sweet and professional. I will be telling everyone about African Flair!
Peta15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I was looking to get two blazers altered because they were too big and it looked like a box on my body. I found African flair through a recommended and I am so happy. I told her what I wanted done to my blazers and she understood the assignment. I picked them both up today and I am very pleased with the results.…
I was looking for an outfit for church. I seen this two piece I just had to have. Ms. Phyllis was so nice & helpful. She altered my outfit & had it waiting b4 I returned. I left very pleased.
Response from the owner · 8 months ago
Ms. Jackie, Thank you for your review. It was so nice to meet Mr. and Mrs. JJ. You are amazing people.
Oluyori Micheal Adekunle1 reviewiTotal number of Google reviews Oluyori has written across all businesses on Google Maps, not just this one.
Such wonderful people and a pleasure doing business with them. My 1st waist beads, hand made and crafted in Africa. Thank you again, see you soon for my Abyaha alterations.
Response from the owner · 8 months ago
Such a lovely person you are Meka, enjoy those waistbeads and see you soon.
Salena Hagamin3 reviewsiTotal number of Google reviews Salena has written across all businesses on Google Maps, not just this one.
When I say I love Mrs. Phyllis down! I stumbled upon African flair when it was off of Stan Schlueter and gotten waist beads at my initial visit. From then until now ( about 3 years) I’ve probably owned about 10-15 beads from her and wore them all at once! Mrs. Phyllis assisted and even tied them on for me everytime! I’ve even had a few things altered by her. She is the sweetest soul! Sometimes I stop by just to say hi!
Response from the owner · Edited 9 months ago
Thank you so much for taking time to leave such a kind review and also for your continued support, you are highly appreciated!
Anastassia DoctorLocal Guide · 12 reviewsiTotal number of Google reviews Anastassia has written across all businesses on Google Maps, not just this one.
Phyllis is an amazing business woman who listens to her customer, is compassionate, and a consummate professional. The Maison of Phyllis has an awesome assistant, Daniel, who like Phyllis is an artist with couture and all things fashion. I absolutely love buying signature pieces and litersl works of art from Phyllis and Daniel.
Response from the owner · 9 months ago
❤️❤️❤️ Thank you so much for your kind words Anna, You are an extraordinary patron and we love your interactions.
Dyzhane DDLocal Guide · 12 reviewsiTotal number of Google reviews Dyzhane has written across all businesses on Google Maps, not just this one.
Very friendly staff! They have an amaz8ng variety of amazing fabrics.
Response from the owner · a year ago
Thank you very much Tim. We appreciate your kind words.
Kristiana BarkleyLocal Guide · 17 reviewsiTotal number of Google reviews Kristiana has written across all businesses on Google Maps, not just this one.
I was told about African Flair from a friend of mine. I took 3 pairs of pants to be altered and was not disappointed. She had them finished and returned to me in less than 24 hours. Phyllis was so sweet and professional. I will be telling everyone about African Flair!
Response from the owner · a year ago
Kristiana! Firstly, thank you for trying us out and also for the compliments. We are very grateful .
Peta “PetaDiDancehallDiva” Jones15 reviewsiTotal number of Google reviews Peta has written across all businesses on Google Maps, not just this one.
I was looking to get two blazers altered because they were too big and it looked like a box on my body. I found African flair through a recommended and I am so happy. I told her what I wanted done to my blazers and she understood the assignment. I picked them both up today and I am very pleased with the results. Thank you so much African flair and I will definitely be back.
Response from the owner · a year ago
Peta! Your kind words are greatly appreciated. Thank you very much and see you soon.
Ava Lee9 reviewsiTotal number of Google reviews Ava has written across all businesses on Google Maps, not just this one.
I was so impressed at the kindness I received at African Flair. The customer service was amazing. It felt like I had my own personal designer. She helped me pick what was right for me. She carry the most beautiful and authentic African attire, hats, hand made jewelry and so much more. I highly recommend her store.
Response from the owner · 2 years ago
Ms. Ava, you are so lovely, thank you for your kind words.