HVAC CONTRACTORS · DALLAS, TX
Alpha Heating & Cooling logoHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%90+31.5Reliability 15%81+12.2Craft & service 20%28+5.6Value 10%95+9.5Momentum 8%54+4.3Track record 7%20+1.4Accountability 5%41+2.1Experts Score= 67Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.67SCORE

Alpha Heating & Cooling

Better than 81% of HVAC contractors · #13 of 67

5.0★164 Google reviewsGoogle star rating as shown on Google Maps.
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yrs (avg 2%)Share of reviews from the last 24 months that gave 1 or 2 stars.
%complaints answeredShare of 1–3★ reviews the owner publicly replied to.

Alpha Heating & Cooling for a/c system repair

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.17
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$1–100
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$209–$880
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 77/100.How Job match is calculatedBuilt only from reviews Google tagged “A/C system repair”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#24 / 57
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 17 Google reviews tagged “A/C system repair”

★★★★★ Jake · 2 months ago

Morris was awesome! He was very professional, not only quickly solved our problems, but explained the issues that allowed us to understand why our system had failed. I called them at 6:30 AM and a technician arrived just hours later, providing the fastest emergency service repair I've ever had

Great priceHVAC system maintenanceA/C system repairRepair HVAC
★★★★★ Kaymen · 2 months ago

Thank you so much for such great help Natalie was amazing she scheduled us the same day and techs came out and fixed our Ac thank you

Paid $1–200Great priceA/C system repair
★★★★★ Kennedy · 3 months ago

Morris Foster from Alpha did an outstanding job on my AC repair. He showed up early, which I really appreciated, and got straight to work. What stood out most was how he explained every step of the process — he walked me through what was wrong, what he was doing to fix it, and made sure I understood everything along…

A/C system repair
★★★★★ Mohammed · 3 months ago

Natalie and Morris really saved the day at my house twice!!! They managed to fit me in twice on 90 degree days over the weekend! Natalie kept me in the loop and made sure every problem I had was adhered to! Morris worked diligently and effectively in our home and went the extra mile but checking the whole system.…

Great priceHVAC system maintenanceA/C system maintenanceA/C system repair
★★★★★ Kenny · 7 months ago

I called the company and JZ was able to come help me last minute. He was very sociable and super in all aspects!

Paid $100–200Great priceA/C system maintenanceA/C system repair
★★★★★ Stephen · 7 months ago

Alpha team are pro. Had great interactions with JZ.

Great priceHVAC system maintenanceA/C system maintenanceA/C system repair
★★★★★ Jennifer · Edited 11 months ago

Great service! Called and they were already available to send someone out the next day! JZ arrived on the scheduled time! He was very helpful with any question I asked! Very polite! Definitely recommend using Alfa in your future heating and cooling needs!!!

Paid $1–100Great priceInstall thermostatA/C system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ Yong · Edited 3 years ago

To be honest, this is the best HVAC service I ever used. Priced very friendly and got job very fast! The first time I used this company is when my tankless water heater pipe bursted in winter 2022, it caused water damage through the house. Alpha HVAC's technician not only quickly replace the water heater, but they…

Heating system maintenanceHVAC system maintenanceHVAC system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ anthony · 3 years ago

i had a fabulous experience with Alpha Heating and Cooling. Natalie and her team were very reliable, trustworthy and reasonably price. Thank you for helping me and my business at a serious time of need

A/C system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ Jacky · 3 years ago

Thank you guys for coming out so soon and short notice. Thank you for not leaving us without Ac. Y’all are amazing!

A/C system maintenanceHVAC system maintenanceA/C system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ Eric · 4 years ago

Alpha did a great job the whole time I worked with them from the first time they came out to do the first preventive maintenance call until they found out why things were the way they were on the A/C system until complete repairs.

A/C system maintenanceA/C system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ Corey · 4 years ago

Prompt, courteous, and fair. Highly recommend!

A/C system maintenanceA/C system repairRepair HVAC+ Responsiveness+ Punctuality+ Quality
★★★★★ Jose · 4 years ago

Thank you for been so helpful

A/C system maintenanceA/C system repair+ Quality
★★★★★ Amanda · 4 years ago

Natalie is fabulous! She is very professional and helpful. As a woman, I appreciate a woman run business. It’s much more comfortable! She is very knowledgeable and wants to make sure all your questions are answered and you feel comfortable with what’s going on. Highly recommend!

A/C system maintenanceA/C system repair+ Responsiveness+ Punctuality+ Quality
★★★★★ Tejada · 4 years ago

Rating only, no written review.

A/C system repair+ Responsiveness+ Quality+ Professionalism
★★★★★ Jake · 4 years ago

Rating only, no written review.

A/C system repair+ Responsiveness+ Punctuality+ Professionalism
★★★★★ carlos · 5 years ago

Rating only, no written review.

A/C system maintenanceHeating system maintenanceInstall AC

vs category

Blue = Alpha, grey = HVAC contractors average

SatisfactionReliabilityCraftValueMomentumTrackAccountability
This companyCategory average

Rating over time

4.04.55.02023-Q4: 5.00★ (2 reviews)2024-Q1: 5.00★ (10 reviews)2024-Q2: 5.00★ (17 reviews)2024-Q3: 5.00★ (4 reviews)2024-Q4: 5.00★ (1 reviews)2025-Q2: 5.00★ (2 reviews)2025-Q3: 4.93★ (15 reviews)2025-Q4: 5.00★ (8 reviews)2026-Q1: 5.00★ (20 reviews)2026-Q2: 5.00★ (17 reviews)2026-Q3: 5.00★ (22 reviews)2026-Q4: 5.00★ (2 reviews)2023-Q42024-Q42025-Q42026-Q4
This companyIndustrydot size = review count

Price

$135-58% vs typical HVAC contractors

Bar = middle half of what customers paid · gold mark = category median.

Great price 62%Reasonable 30%Overpriced 0%Not sure 8%

Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%90+31.5Reliability 15%81+12.2Craft & service 20%28+5.6Value 10%95+9.5Momentum 8%54+4.3Track record 7%20+1.4Accountability 5%41+2.1Experts Score= 67Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.

SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
90
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
81
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
28
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
95
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
54
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
20
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
41

Praised for

Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.

Quality
+26 / −0
Professionalism
+30 / −0
Responsiveness
+28 / −0
Punctuality
+25 / −0
Value
+23 / −0

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