AngelLocal Guide · 25 reviewsTotal number of Google reviews Angel has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAwesome experience!
Appleton Tattoo
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%82+52.1Reliability 28%88+24.8Replies to reviews 8%25+2.1Experts Score= 79Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.79SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#13 of 19 tattoo parlorsPosition by Experts Score among all companies we track in this category. · better than 33%
4.8 ★★★★★ 54 Google reviews · 23 photos
94%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
15%reviews answered by the owner
$167typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Appleton Tattoo at a glance
Google reviewers rate Appleton Tattoo 4.8 out of 5 based on 54 reviews, frequently citing the clean environment, friendly staff, and ease of booking appointments. Customers often praise the artists for accommodating first-time clients, adjusting stencils upon request, and providing clear communication throughout the process. While most feedback highlights positive experiences with quality work, a few low-star reviews criticize specific instances where the final tattoo did not match the provided reference images or expressed dissatisfaction with the artist's technical skill.
- Google rating: 4.8 out of 5 from 54 reviews (94% five-star).
- Reviews on this page: 54 Google reviews (43 with written comments, 14 with photos).
- Owner responses: the business replied to 15% of reviews.
- Most recent review: September 6, 2026.
- Service: Tattoo Parlor serving Kimberly, Wisconsin.
Data from Google, last updated October 28, 2026.
Score profile vs other tattoo parlors
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Appleton Tattoo: 82/100 on this factor. Category median: 90.A
82
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Appleton Tattoo: 88/100 on this factor. Category median: 90.A
88
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 89.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Appleton Tattoo: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Appleton Tattoo: 25/100 on this factor. Category median: 40.D
25
Bar = this company · dark tick = category median.
Star ratings
54 Google reviews we collected
- 5 stars5194%
- 4 stars12%
- 3 stars00%
- 2 stars00%
- 1 star24%
Praise vs complaints
Phrases our text analysis found in 43 written reviews
- Praise3690%
- Complaints410%
Price
What customers reported paying
$167+6% vs typical tattoo parlors
Middle half of what 11 customers paid ($126–$254) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
- Staff & attitude1538%
- Quality & results1333%
- Price & value410%
- Speed & response25%
- Communication25%
- Honesty & trust25%
- Would recommend25%
What customers talk about
We read 43 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“very nice people, will make changes to the stencil if you ask and won’t get angry when you make alot of adjustments, very kind and will walk you throu…”
“Mark did an awesome job and I will definitely be coming back!”
“the best work from the best artist at the best prices.”
“As soon as I could I scheduled with a reputable artist willing to do a cover up for me that cost over TWICE as much as the original piece.”
“i called and asked about walk-ins and they were able to get me in within an hour!”
“Very friendly, good services, listened to what we wanted, very satisfied.”
“If you are looking for a reliable tattoo artist, look elsewhere.”
“…very kind and will walk you through everything for your first tattoo 10/10 will be there again…”
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Appleton Tattoo for 4 kinds of job. Pick one to see what they paid and said.
Recent priced reviews
Nikki4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Jason is absolutely amazing! Love his art work and talent! Very friendly! The place is very relaxing as well!
Paid $450–500TattoosTattoo design
liliLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
absolutely amazing place to getaway tattoo cover up. tattoo artist was very friendly and amazing. will definitely come back
Paid $250–300Tattoos
Holly4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Loved it! Very professional, kind, and listened to what I wanted and gave me options! I'm in love with the tattoo that I got and can't wait to go back for more.
Paid $250–300Tattoos
Dawn6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Better then I expected I was nervous about the whole thing made he me feel comfortable I love my tattoo
Paid $100–150Tattoos
Amanda10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
First time here but came recommended! Mark did an awesome job and I will definitely be coming back! Thank you 😃
Paid $100–150Tattoos
Kody7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★
My friend and I got some tattoos and while we love them so much, we just feel like the coloring could've been done better. My friend had spaces in her tattoo that were basically colorless when the reference pictures in their books was a lot nicer. I got a leaf and I LOVE IT. But I think the line work is blown out…
Paid $150–200Tattoos
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Tattoos | 12 | $114–$340 |
| Tattoo design | 5 | $74–$233 |
| Fine line tattoos | 3 | $132–$359 |
| Color ink tattoos | 2 | $144–$536 |
Compare with
Photos
Customer reviews
4.8 ★★★★★ 54 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Amy HoesselLocal Guide · 16 reviewsTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleClean and friendly shop. Was easy to make an appointment. Got a piece out of a "get what you get" machine. Great quality tattoo that healed very well. Convenient parking ramp right down the road from the shop.
Response from the owner · 7 months ago
Thank you for coming in and having fun with the get what you get machine.
Jordan Mayer5 reviewsTotal number of Google reviews Jordan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Googlevery nice people, will make changes to the stencil if you ask and won’t get angry when you make alot of adjustments, very kind and will walk you through everything for your first tattoo 10/10 will be there again
kelly kurscheidtLocal Guide · 16 reviewsTotal number of Google reviews kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAmazing, accommodating, friendly, great quality
- Price: $50–100
- Services: Color ink tattoos
Jim Sorensen6 reviewsTotal number of Google reviews Jim has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI love this parlor. JJ is fantastic and really focuses on the client and their vision. I can't wait for my next visit!
- Services: Fine line tattoos, Solid black work tattoos
Jasmin Zinecker6 reviewsTotal number of Google reviews Jasmin has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWe went here for our first tattoo and could not have had a better experience
- Price: $150–200
Cory Shields7 reviewsTotal number of Google reviews Cory has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleFun atmosphere and great artists!
Kaydence Johnson1 reviewTotal number of Google reviews Kaydence has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAwI some experience! Got exactly what I wanted! Definitely will be going back soon!
Nicole Tozzi8 reviewsTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleVery friendly, good services, listened to what we wanted, very satisfied. Thank you again.
- Services: Fine line tattoos
Nikki Wenzel4 reviewsTotal number of Google reviews Nikki has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleJason is absolutely amazing! Love his art work and talent! Very friendly! The place is very relaxing as well!
- Price: $450–500
- Services: Tattoos, Tattoo design
Business details
- Address: 1515 W Wisconsin Ave Apt 1, Appleton, WI 54914
- Phone: (920) 604-8289
- Facebook: @appletontattoo
- Service area: Kimberly, WI