Bass Pro Shops/Cabela’s Boating Center logo

Bass Pro Shops/Cabela’s Boating Center

4.6 ★★★★★ · 83 Google reviews · 23 photos
Boat dealer · Marlborough, MA

Bass Pro Shops/Cabela’s Boating Center at a glance

Customers praise the extensive inventory of outdoor and sporting goods, friendly staff, and efficient boat service, including quick repairs and helpful sales assistance. Recurring themes highlight the store's family-friendly features and knowledgeable associates. However, several low-star reviews criticize rude interactions during firearm purchases, perceived pricing issues, and a specific incident involving misleading information about a boat transfer.

  • Google rating: 4.6 out of 5 from 83 reviews (80% five-star).
  • Reviews on this page: 84 Google reviews (39 with written comments, 6 with photos).
  • Owner responses: the business replied to 5% of reviews.
  • Most recent review: July 30, 2026.
  • Service: Boat Repair Service serving Marlborough, Massachusetts.

Data from Google, last updated October 25, 2026.

Photos

Customer reviews

4.6
★★★★★
83 reviews on Google
5★67
4★10
3★2
2★0
1★5

Reviews from Google, shown as published (original wording, unedited).

Ed Ladouceur6 reviews
★★★★★

I was referred to Full Keel Marine by my marine mechanic for an over heating problem with my 20 HP Yahmaha outboard. From the moment they answered the phone it was nothing but professional. I brought my boat to them on July 28th and they had it fixed and tuned up by yesterday, the 29th. Alex, the manager, was awsome, professional and so accommodating. Bill and Ryan took care of the work end. Ryan called me at 1:30 to explain everything they did in great detail. And... he even sent me a set of pictures documenting everything they had to do!!! This is a first class, very professional and friendly company. Their prices are very competitive as well!! Full Keel is the real deal!!!

Review from Google · view on Google
Celine BlondelLocal Guide · 139 reviews
★★★★★

Always a positive experience!!

Response from the owner · 3 months ago

We are so happy to hear this!

Review from Google · view on Google
K M6 reviews
★★★★★

Extremely rude during purchase experience

Response from the owner · 4 months ago

We’re very sorry to hear about your experience and appreciate you bringing this to our attention. We’d like the opportunity to look into this further. Please email the details of your visit along with your contact information to [email protected]. Be sure to include “Google” and your username in the subject line so we can assist you promptly.

Review from Google · view on Google
LARRY LEE THE BEELocal Guide · 13 reviews
★★★★★

If I scratched bass pro shops back I know they would scratch mine

Review from Google · view on Google
Andres Veliz10 reviews
★★★★★

Worst gyn buying experience I’ve ever had, the instant I walk in I feel weird attitude towards me. I ask the older gentleman in a button up shirt to look at a mossberg 590 he asks me for my id and firearms license and then asks me if I’m a citizen???? I answer yes and he responds with “are you?”. This alone should have made me walk about but I had been looking for this particular model for a while to no avail. He passes me off to another employee who is nice enough, cold shouldered me the whole time but not rude, as I am wrapping up the paper work the worker notices an error and redoes everything two times. Finally as I am on the last page of the paper work I notice they have me buying a mossberg 500 which is a completely different gun and when I ask them about it they brush it off. Only when I asked them to double check they realize the original manager tried to bait and switch me into buying the 500 instead because the only 590 left was the wall gun. This was the worst experience I’ve ever had purchasing a fire arm and honestly an insult to me. Don’t buy from bass pro shop and they should fire that manager.

Review from Google · view on Google
Edward SweeneyLocal Guide · 9 reviews
★★★★★

Nice clothing and camping gesr, plus hunting gear

Response from the owner · a year ago

Thank you for shopping with us! We hope to see you again soon.

Review from Google · view on Google
J PLocal Guide · 84 reviews
★★★★★

Amazing store and selection of goods for the outdoor hobbyist. I would’ve spent more time, but unbeknownst to me there was a George Straight concert happening in the evening and I got outta dodge. The gentleman that assisted me, Joe, was great and deserves at least one free lunch.

Response from the owner · a year ago

Thanks for the great feedback!

Review from Google · view on Google
T YLocal Guide · 80 reviews
★★★★★

Staff there is always friendly. We visited the Santa workshop to take picture with Santa

Review from Google · view on Google
Yves NeuenschwanderLocal Guide · 234 reviews
★★★★★

DER Outdoor Shop in Neu England. Ich bin immer wieder begeistert. Schöner, stilechter Laden mit riesiger Auswahl. Fischer, Jäger und andere Outdoor-Menschen, finden alles was das Herz begehrt.

Review from Google · view on Google
Daniel WilsonLocal Guide · 17 reviews
★★★★★

It's bass pro what else do you need

Review from Google · view on Google

Bass Pro Shops/Cabela’s Boating Center on Google Maps →

Business details