Beauty Secret By Hakim logo

Beauty Secret By Hakim

Hair salon · Lady Lake, FL · reviewed since 2023

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%82+52.1Reliability 28%67+18.9Replies to reviews 8%31+2.6Momentum penalty69−3.1Experts Score= 70Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.70SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 20 eyebrow studiosPosition by Experts Score among all companies we track in this category. · better than 0%
4.8 ★★★★★ 306 Google reviews · 23 photos
95%five-star reviews
4.65★last 12 monthsAverage stars on reviews from the last 12 months only.
5.6%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
$110typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Beauty Secret By Hakim at a glance

Google reviewers rate Beauty Secret By Hakim 4.8 out of 5 based on 306 reviews, with the owner responding to only one percent of feedback. Customers frequently praise the salon for detailed hair coloring, precise cutting, and attentive communication that matches specific style requests. Recurring themes include the use of quality products and a professional atmosphere, though some clients criticize pricing increases for long-term customers and express dissatisfaction with stylists who failed to execute requested styles or handle curly hair types effectively.

  • Google rating: 4.8 out of 5 from 306 reviews (95% five-star).
  • Reviews on this page: 306 Google reviews (276 with written comments, 35 with photos).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: October 27, 2026.
  • Service: Eyebrow Studio serving Lady Lake, Florida.

Data from Google, last updated October 28, 2026.

Score profile vs other eyebrow studios

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: replies to reviews.

Satisfaction82Reliability67Craft & service–Value–Momentum69Replies to reviews31Satisfaction: 82 (median 97)Reliability: 67 (median 93)Momentum: 69 (median 100)Replies to reviews: 31 (median 48)
Beauty Secret By HakimEyebrow Studios median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Beauty Secret By Hakim: 82/100 on this factor. Category median: 97.A
82
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Beauty Secret By Hakim: 67/100 on this factor. Category median: 93.B
67
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Beauty Secret By Hakim: 69/100 on this factor. Category median: 100.B
69
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Beauty Secret By Hakim: 31/100 on this factor. Category median: 48.D
31

Bar = this company · dark tick = category median.

Star ratings

306 Google reviews we collected

  • 5 stars29295%
  • 4 stars00%
  • 3 stars10%
  • 2 stars41%
  • 1 star93%

Praise vs complaints

Phrases our text analysis found in 276 written reviews

  • Praise24195%
  • Complaints135%

Price

What customers reported paying

$110+35% vs typical eyebrow studios

Middle half of what 73 customers paid ($53–$199) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Quality & results8132%
  • Staff & attitude6325%
  • Would recommend6024%
  • Price & value177%
  • Speed & response125%
  • Honesty & trust114%
  • Communication104%

What customers talk about

We read 276 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Great attention to detail and really takes his time to do it right.”
    “…me in with my husband to get some of my money back this was the most horrible experience I had in a Solon.…”
  • “Adam was very attentive and listened to what I wanted!”
    “This is the most unprofessional salon I have ever been to I came in to get beads hair extensions I paid this man $1,000 dollars for my hair and serv…”
  • “I don't do reviews very often, but I highly recommend Beauty Secret by Hakim, and Steve specifically.”
    “…at I already had he destroyed my hair my time and my money I will not recommend this place for hair extensions or haircuts he is very rude when he kno…”
  • “If you are looking for an amazing hair salon that is affordable as well as having the most creative hair designers, please go to this salon.”
    “For someone that colors their own hair it is pricey but I don’t do this often!”
  • “Hakim was also kind, professional, prompt, and fairly priced, especially considering the quality of his work and the outcome.”
  • “I genuinely don’t think I have ever loved my hair more.”
  • “He really listened to what I wanted and made great suggestions.”

People customers mention

  • Steve 27 reviews
  • Villages 7 reviews
  • Salon 4 reviews
  • Adam 3 reviews
  • Zee 3 reviews
  • Lou 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Beauty Secret By Hakim for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

HopeLocal Guide · 44 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

My first time with Hakim. I was super impressed with his styling ability! My hair was just beautiful!!!!! I will be back!!

Paid $80–100Blowouts
Jan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Adam was very attentive and listened to what I wanted! I will definitely go back

Paid $40–60Haircut
Terri5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Hakim did an amazing job on my color and cut! He really listened to what I wanted and made great suggestions. The color turned out beautiful and the cut is stylish and easy to manage. He’s professional, friendly, and made the whole experience great. I highly recommend him!

Paid $120–140
Grace2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I have been trusting ALL of my hair needs to Hakim since the Fall of 2023, he has, cut, colored, toned, and styled my hair. He is truly an artist with, scissors, brushes, and blow dryer. His eye for the perfect cut , style and color is 10 🌟 I have NEVER walked out w/o feeling 100% satisfied with beautiful hair!

Customer photo from Grace's reviewCustomer photo from Grace's reviewCustomer photo from Grace's review
Paid $60–80HaircutHairstylingBlowdry
DeniseLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

First time with Hakiem. He 100% knows his business and is extremely good at his job. He loves what he does and it shows. I got highlights and layered cut and was very please. It freshened up my hair tremendously. I would recommend and will go back. For someone that colors their own hair it is pricey but I don’t do this often!

Paid $180–200HaircutHair highlighting
Darrell5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Best haircut I've ever had! Since my long time barber retired 6 years ago I've been to many barbers and stylists. None left me happy. Hakim gave me a great haircut the first try and they've gotten better each time. This last time it looked so good I couldn't believe it was my hair. So happy to find someone so skilled and professional! Thank you Hakim!

Paid $40–60Haircut

Photos

Customer reviews

4.8 ★★★★★ 306 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Margaret Wilson3 reviewsTotal number of Google reviews Margaret has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

He is the BEST in the world. I love my hair. I have been looking for someone to understand what there doing and finally I love my hair color

Maureen Carriker5 reviewsTotal number of Google reviews Maureen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thanks for a great job!!!

Sandra KLocal Guide · 31 reviewsTotal number of Google reviews Sandra has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I made an appointment and walked in and was given Adam as my stylist. He looked at pictures of what I wanted but seemed stuck on just the length I asked for and not the actual style and layers. He then spent over an hour combing and only snipping every now and then. He dried my hair with a curling brush about halfway through but continued to keep cutting after that. When he finally acted like he was done I had ended up with a bob, no layers, and shaggy ends. Hakim came over to see what I thought and I told him it was nothing like what I asked for. He then looked at the same picture I had shown Adam and started cutting layers into my dried hair. When he was done within 5 minutes he took thinning shears and went to town in the back and left side of my hair but skipped the right side. After Hakim declared I was done, I had been there for over an hour and a half and was charged $70. I did not get what I wanted and when all was said and done the ends were super shaggy and the layers were uneven. I will never go back there again. Over half of my haircut was done after drying and curling the ends of my hair so there was no way they could see what they were cutting.

  • Price: $60–80
  • Services: Service not listed
  • Atmosphere: Other
  • Maintenance: Acceptable
RJ MageeLocal Guide · 17 reviewsTotal number of Google reviews RJ has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hakim is incredible! So meticulous. I drive almost an hour away for him.

  • Price: $200+
Hope CavallaroLocal Guide · 44 reviewsTotal number of Google reviews Hope has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My first time with Hakim. I was super impressed with his styling ability! My hair was just beautiful!!!!! I will be back!!

  • Price: $80–100
  • Services: Blowouts
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Jennifer “Jeni M- gmail” MorenoLocal Guide · 403 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ask for Adam, he is awesome 👌 👏

  • Price: $80–100
  • Services: Haircut, Hairstyling, Blowdry
  • Atmosphere: Relaxing, Modern
  • Maintenance: Pristine
Jan Hufschmitt2 reviewsTotal number of Google reviews Jan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Adam was very attentive and listened to what I wanted! I will definitely go back

  • Price: $40–60
  • Services: Haircut
jo b7 reviewsTotal number of Google reviews jo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

He was recommended by a close friend, and he did not disappoint! I finally found my guy, and I’ll definitely be a returning client. I haven’t felt the bounce in my hair in years, but do now. I had some bald spots develop due to wearing clips in my hair…he made them magically disappear and I am truly a happy camper. I highly recommend him!

Suzie K3 reviewsTotal number of Google reviews Suzie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic haircut by Hakim! He used quality products and was very professional and confident in his skills. I made an appointment based on the Google reviews alone, hoped for the best, and I am beyond pleased. Not only did he cut, color, and style my hair amazingly well, I was pleased that when I washed and dried it myself, I was still super happy with the results. And my hair feels soooo good! Outstanding experience! I will 100% go back to him for my next hair service!

  • Services: Haircut, Blowdry, Hair coloring
Holley Ornce2 reviewsTotal number of Google reviews Holley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

He gave me highlights and add dimensions to my hair. I have not been able to find anyone down here that has been able to make my hair look this beautiful. If you are looking to have your hair done correctly and look gorgeous, Hakim is the one you want to do it.

Beauty Secret By Hakim on Google Maps →

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