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Cape May Day Spa

Day spa · Wildwood Crest, NJ · reviewed since 2009

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%78+42.5Reliability 24%83+20.1Value 14%78+11Replies to reviews 7%12+0.8Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#102 of 112 medical spasPosition by Experts Score among all companies we track in this category. · better than 9%
4.6 ★★★★★ 218 Google reviews · 24 photos
84%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
2%reviews answered by the owner
Oct 2026latest review

Cape May Day Spa at a glance

Google reviewers rate Cape May Day Spa 4.6 out of 5 based on 218 reviews, praising its clean atmosphere, friendly staff, and effective services like deep tissue and hot stone massages. Customers frequently highlight the relaxing environment and personalized care, though some note the pricing feels high relative to the services provided. Recurring criticisms in lower-rated reviews include rushed appointments, disorganized booking communication, and a small waiting area that lacks adequate amenities.

  • Google rating: 4.6 out of 5 from 218 reviews (84% five-star).
  • Reviews on this page: 218 Google reviews (167 with written comments, 9 with photos).
  • Owner responses: the business replied to 2% of reviews.
  • Most recent review: October 12, 2026.
  • Service: Medical Spa serving Wildwood Crest, New Jersey.

Data from Google, last updated October 27, 2026.

Score profile vs other medical spas

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction78Reliability83Craft & service100Value78Momentum100Replies to reviews12Satisfaction: 78 (median 95)Reliability: 83 (median 93)Craft & service: 100 (median 100)Value: 78 (median 100)Momentum: 100 (median 100)Replies to reviews: 12 (median 81)
Cape May Day SpaMedical Spas median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cape May Day Spa: 78/100 on this factor. Category median: 95.B
78
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cape May Day Spa: 83/100 on this factor. Category median: 93.A
83
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cape May Day Spa: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cape May Day Spa: 78/100 on this factor. Category median: 100.B
78
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cape May Day Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cape May Day Spa: 12/100 on this factor. Category median: 81.F
12

Bar = this company · dark tick = category median.

Star ratings

218 Google reviews we collected

  • 5 stars18484%
  • 4 stars115%
  • 3 stars105%
  • 2 stars52%
  • 1 star84%

Praise vs complaints

Phrases our text analysis found in 167 written reviews

  • Praise14290%
  • Complaints1610%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price113%
  • Reasonable788%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6038%
  • Quality & results3321%
  • Would recommend3120%
  • Price & value1610%
  • Speed & response74%
  • Honesty & trust64%
  • Communication53%

What customers talk about

We read 167 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The day spa itself is lovely, and all the staff are gentle, kind, welcoming, and soothing in their mannerisms!”
  • “Everyone is very kind and explained the process thoroughly, we felt very well taken care of.”
  • “I highly recommend her and I look forward to my next massage with her at the Cape May Day Spa.”
    “No showers had to walk around with oil all over me and my fiancé the same would not recommend this place we were telling them where we Hurt at.”
  • “I think the prices are transparent and reasonable for an established spa in the area.”
    “I will say I had a good massage but overall, the place is not worth the money.”
  • “Walking in the door, I was greeted promptly and politely.”
  • “I can honestly say that this was one of the best massages I’ve experienced in years.”
  • “They even helped explain their December gift card special which helped me save almost $100.”

People customers mention

  • Swedish 5 reviews
  • Francine 4 reviews
  • Mayra 4 reviews
  • Myra 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Cape May Day Spa for 1 kind of job. Pick one to see what they paid and said.

Recent reviews

GLocal Guide · 47 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Exceptional service. All the staff are stellar, and the atmosphere is welcoming and comfortable. A must do if you’re in Cape May!

Great priceSkin treatments
Sheri10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

What a splendid find. Let’s start with the staff 20/10. They were kind, not fake. Staff that took pride in the customer experience. Waiting area was small but beautiful. The robe and slippers were comfortable. The massage room smelled clean and the music was just right. My husband and I splurged on a couples…

Reasonable priceSkin treatments
Megan6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We love to come here for our anniversary. They were booked initially but were able to squeeze us in for a couples massage and were so accommodating. Brandy and Francine were amazing. We love this spa and come any time we are in town.

PaulLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We just got back from our couples massage it was WONDERFUL . Been going there about 20 years, they NEVER fail to please. THANK YOU.

Victoria3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Extremely friendly and helpful front staff. Amazing facial with Mayra. I appreciate her insights and she made me feel very comfortable. I think the prices are transparent and reasonable for an established spa in the area. I will definitely be back!

Skin treatments
Austin5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I am on a family vacation from Hell! While on the beach, my sister saw an airplane ad that said "You deserve a massage." I thought: "Yes, I do!" I decided to try a tension tamer massage. I had a wonderful experience. I am blind, and the staff did a great job accommodating me. The massage had everything I expected…

Reasonable priceService not listed

Photos

Customer reviews

4.6 ★★★★★ 218 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
GLocal Guide · 47 reviewsTotal number of Google reviews G has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Exceptional service. All the staff are stellar, and the atmosphere is welcoming and comfortable. A must do if you’re in Cape May!

  • Price assessment: Great price
  • Services: Skin treatments
Sheri Crowley10 reviewsTotal number of Google reviews Sheri has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What a splendid find. Let’s start with the staff 20/10. They were kind, not fake. Staff that took pride in the customer experience. Waiting area was small but beautiful. The robe and slippers were comfortable. The massage room smelled clean and the music was just right. My husband and I splurged on a couples package, 80 minutes for $560 plus tip. It was worth every cent. It was a hot/cold stone massage with champagne and chocolate afterwards. We loved it so much we are driving 2 hours back down to celebrate my birthday at the end of December. Cape May Spa was clean, friendly and the services were conducted with pride. Definitely put this on your next trip.

  • Price assessment: Reasonable price
  • Services: Skin treatments
Megan Silva6 reviewsTotal number of Google reviews Megan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We love to come here for our anniversary. They were booked initially but were able to squeeze us in for a couples massage and were so accommodating. Brandy and Francine were amazing. We love this spa and come any time we are in town.

PaulLocal Guide · 34 reviewsTotal number of Google reviews Paul has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We just got back from our couples massage it was WONDERFUL . Been going there about 20 years, they NEVER fail to please. THANK YOU.

Victoria May3 reviewsTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Extremely friendly and helpful front staff. Amazing facial with Mayra. I appreciate her insights and she made me feel very comfortable. I think the prices are transparent and reasonable for an established spa in the area. I will definitely be back!

  • Services: Skin treatments
Angela Lewis4 reviewsTotal number of Google reviews Angela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Restful experience

Austin Seraphin5 reviewsTotal number of Google reviews Austin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am on a family vacation from Hell! While on the beach, my sister saw an airplane ad that said "You deserve a massage." I thought: "Yes, I do!" I decided to try a tension tamer massage. I had a wonderful experience. I am blind, and the staff did a great job accommodating me. The massage had everything I expected from the description. She even gave me a bonus hot stone massage with Himalayan salt stones, since I had a vacation from Hell. I felt like I was on vacation for the first time during this vacation. I highly recommend. If I ever come back to Cape May I will go again.

  • Price assessment: Reasonable price
  • Services: Service not listed
Linda Jackson1 reviewTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My experience was top tier. Brandi’s massage techniques were excellent. Can’t wait for my one!

  • Price assessment: Reasonable price
Claudia XianLocal Guide · 56 reviewsTotal number of Google reviews Claudia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My husband and I had a wonderful couples massage here! We were both very happy with the massages, especially the deep tissue massage I received. The building is also extremely peaceful and soothing—we really enjoyed resting in the lounge areas before and after our treatments!

Marion Kassab4 reviewsTotal number of Google reviews Marion has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had the body polish and would get it again and again.

  • Price assessment: Reasonable price

Cape May Day Spa on Google Maps →

Business details