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Cash Lovell Stables & Riding Academy

Horse riding school · Winston-Salem, NC · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%91+57.8Reliability 28%92+26Replies to reviews 8%64+5.3Experts Score= 89Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#8 of 32 horse riding lessonsPosition by Experts Score among all companies we track in this category. · better than 77%
4.9 ★★★★★ 76 Google reviews · 23 photos
96%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
67%reviews answered by the owner
Sep 2026latest review

Cash Lovell Stables & Riding Academy at a glance

Google reviewers rate the facility 4.9 out of 5 based on 76 reviews, with the owner responding to 67 percent of comments. Customers frequently praise the instruction for children and adults, highlighting the staff's attention to safety, individualized teaching, and the development of life skills alongside riding. The facility also receives positive feedback for hosting birthday parties and group events, where staff manage logistics and ensure a welcoming atmosphere. A recurring criticism in the lower-rated excerpts concerns difficulty reaching the business by phone.

  • Google rating: 4.9 out of 5 from 76 reviews (96% five-star).
  • Reviews on this page: 76 Google reviews (48 with written comments, 6 with photos).
  • Owner responses: the business replied to 67% of reviews.
  • Most recent review: September 5, 2026.
  • Service: Horse Riding Lesson serving Winston-Salem, North Carolina.

Data from Google, last updated November 5, 2026.

Score profile vs other horse riding lessons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction91Reliability92Craft & service100Value–Momentum100Replies to reviews64Satisfaction: 91 (median 84)Reliability: 92 (median 80)Craft & service: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 64 (median 21)
This companyHorse Riding Lessons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cash Lovell Stables & Riding Academy: 91/100 on this factor. Category median: 84.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cash Lovell Stables & Riding Academy: 92/100 on this factor. Category median: 80.A
92
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cash Lovell Stables & Riding Academy: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 85.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cash Lovell Stables & Riding Academy: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cash Lovell Stables & Riding Academy: 64/100 on this factor. Category median: 21.B
64

Bar = this company · dark tick = category median.

Star ratings

76 Google reviews we collected

  • 5 stars7396%
  • 4 stars11%
  • 3 stars11%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 48 written reviews

  • Praise3695%
  • Complaints25%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1539%
  • Quality & results513%
  • Honesty & trust513%
  • Would recommend513%
  • Speed & response411%
  • Communication38%
  • Price & value13%

What customers talk about

We read 48 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “…ills, communication, hard work, earning and celebrating the rewards, kindness, discipline, and how to care for God’s creatures big and small.…”
  • “Parker and Cashlyn the owners are phenomenal and do a great job with teaching children to ride.”
  • “Honestly I believe that far beyond the enjoyment that my daughter has gotten from being with the horses, she has gained self confidence and learned sk…”
  • “I would highly recommend these stables for your party!”
    “Cash Lovell Stables is a truly special place that fostered an immediate love of riding and horses in our entire family - cannot recommend them enough!”
  • “I had been in contact with Michelle prior to the party date via text when I had questions about party details and she answered my questions right away.”
  • “…uctors - gaining independence, knowledge, hard work, confidence, and communication.…”
  • “My five year old started riding lessons several months ago at Cash Lovell after I found a great deal on a Groupon.”

People customers mention

  • Parker 9 reviews
  • Cashlyn 7 reviews
  • Michelle 3 reviews
  • Kathleen 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

emma1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

My daughter and I have been riding here and absolutely love this barn and the people and the environment! Mrs. Parker and Cashlyn are the sweetest people ever! My daughter is learning the correct way to ride and getting to grow and have opportunities! we love it!

Rachel5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

My daughter has been riding here for nearly 10 years and absolutely LOVES it! Parker and Cashlyn are great instructors, and she has learned so much from them, not just about horseback riding but about life in general. Cash Lovell Stables is a great place for your kids to learn to interact with and ride horses…

Customer photo from Rachel's reviewCustomer photo from Rachel's reviewCustomer photo from Rachel's reviewCustomer photo from Rachel's review
David4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I cannot say enough great things about this barn, our family has been taking lessons and riding here with Parker and Cashlyn for over 5 years. The barn is a family and our family has been fortunate to be a part of it. In addition to learning Saddleseat and Hunt Seat English riding, my kids have learned and grown…

Keri7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

The experiences that Cash Lovell has provided for my daughter and our family are priceless. It isn’t just horse riding, it is sooo much more than that. It has been an education in life skills, communication, hard work, earning and celebrating the rewards, kindness, discipline, and how to care for God’s creatures big…

Customer photo from Keri's reviewCustomer photo from Keri's reviewCustomer photo from Keri's reviewCustomer photo from Keri's review
Katie8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

We love this barn! Ms. Parker and Cashlyn the owners are phenomenal and do a great job with teaching children to ride. Our daughter started in September and they have done more than teach them to ride they have taught her life lessons and improved her confidence. Highly recommend!

Jayden11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

The best place! Mrs. Parker, Cashlyn & Mia are amazing and my daughter loves it here.

Photos

Customer reviews

4.9 ★★★★★ 76 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
emma1 reviewTotal number of Google reviews emma has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My daughter and I have been riding here and absolutely love this barn and the people and the environment! Mrs. Parker and Cashlyn are the sweetest people ever! My daughter is learning the correct way to ride and getting to grow and have opportunities! we love it!

Response from the owner · 4 months ago

Thank you so much, Emma. We love you and Sophia! I'm so proud of her and how she is growing as a rider and a young lady!

Sherri Jager1 reviewTotal number of Google reviews Sherri has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Cashlyn and Parker are the sweetest ever! Amazing at teaching kids and horses!!

Response from the owner · 4 months ago

It's because of sweet families like yours that Cashlyn and I can do what we love, together. We are so thankful for you!

Rachel Mcgrath5 reviewsTotal number of Google reviews Rachel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My daughter has been riding here for nearly 10 years and absolutely LOVES it! Parker and Cashlyn are great instructors, and she has learned so much from them, not just about horseback riding but about life in general. Cash Lovell Stables is a great place for your kids to learn to interact with and ride horses correctly, and learn life lessons along the way. The horses are well-behaved and you can tell they are truly happy to do their job. ♥️

Response from the owner · 4 months ago

Thank you Rachel. I cannot imagine CLS without Eleanor! I don't remember when she wasn't part of our barn family! Gosh, it's really been 10 years!?!?!?!

David Brauneis4 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I cannot say enough great things about this barn, our family has been taking lessons and riding here with Parker and Cashlyn for over 5 years. The barn is a family and our family has been fortunate to be a part of it. In addition to learning Saddleseat and Hunt Seat English riding, my kids have learned and grown some much more under their instructors - gaining independence, knowledge, hard work, confidence, and communication. We have celebrated lots of achievements and had lots of learning moments here. It has been a great overall experience and I’m glad we found this barn and our love for horses.

Response from the owner · 4 months ago

Wow Dave, thank you for your kind words. I can't tell you how much they -- and your amazing family -- mean to Cashlyn and me. You make that drive from Greensboro so many times a week, always smiling, always willing to help - be it a birthday party or an Academy Show, or helping with a horse's tail! You and your family exemplify what we love about the horse world -- making generations of horse families and lifelong friends.

Keri Hartle7 reviewsTotal number of Google reviews Keri has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The experiences that Cash Lovell has provided for my daughter and our family are priceless. It isn’t just horse riding, it is sooo much more than that. It has been an education in life skills, communication, hard work, earning and celebrating the rewards, kindness, discipline, and how to care for God’s creatures big and small. Honestly I believe that far beyond the enjoyment that my daughter has gotten from being with the horses, she has gained self confidence and learned skills that will benefit her for the rest of her life.

Response from the owner · 4 months ago

Thank you so much, Keri! I LOVE the photos! It's crazy to think how your baby girl has matured and changed since she began riding. She practically runs the place now! I love her spirit, and her smile and her dedication to making sure all of our horses are perfectly cared for and watched over. She's extraordinary. And so are you!

Katie Taylor8 reviewsTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We love this barn! Ms. Parker and Cashlyn the owners are phenomenal and do a great job with teaching children to ride. Our daughter started in September and they have done more than teach them to ride they have taught her life lessons and improved her confidence. Highly recommend!

Response from the owner · 4 months ago

Thank you Katie! From one busy business-owning Mom to another, we both know how hard it is to juggle life's demands. You make it look effortless! And you're raising the sweetest, bravest daughter. She a wonderful young lady. It's an honor and a privilege to teach her -- and to see her carry on your love of horses, riding and showing!

Jayden Fernandez11 reviewsTotal number of Google reviews Jayden has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The best place! Mrs. Parker, Cashlyn & Mia are amazing and my daughter loves it here.

Response from the owner · 7 months ago

Thank you so very much! We love that you're a part of our barn family!

Shawn DavenportLocal Guide · 60 reviewsTotal number of Google reviews Shawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is a family as much as it is a business. There is too much to say in one review, but the lessons that they're teaching go well beyond riding a horse.

Response from the owner · 6 years ago

You have the phenomenal people part right, Shawn. And there are no more phenomenal people whom I've ever met than you and yours. Thank you for sharing your family with ours, and thank you for allowing us to bring the magic of horses into your lives.

Sally GillesLocal Guide · 45 reviewsTotal number of Google reviews Sally has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What a fabulous place. My 12 year old daughter felt straight at home with the team, Miss Ann her coach and the wonderful horses they care for. Lessons are confidence building and skill training, learning something new each time. We love our time here, the whole family helping out at times or just enjoyed exploring the barns extensive grounds. A real team atmosphere.

Response from the owner · 7 months ago

Thank you so much for your kind words! They means so much to us!

Virginia RosemanLocal Guide · 27 reviewsTotal number of Google reviews Virginia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been in the horse business almost all of my life and know most of the trainers and instructors in the area. Parker ranks at the top with her knowledge of riding, horses, attention to detail and individual dedication to each rider. She is respectful, considerate and welcoming to anyone who comes to her barn and is a wonderful example of a human being and riding instructor.

Response from the owner · 7 months ago

Thank you so very much, Ginger!

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Business details