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CEO BEAUTY NYC

5.0 ★★★★★ · 77 Google reviews · 23 photos
Make-up artist · New York, NY

CEO BEAUTY NYC at a glance

Google reviewers rate CEO Beauty NYC five stars based on seventy-seven reviews, with the owner responding to eighty-one percent of feedback. Clients primarily describe bridal hair and makeup services, highlighting punctuality, flexible communication, and the longevity of styles during events. While most praise the team's calming demeanor and ability to accommodate specific requests, a recurring criticism in low-star excerpts involves foundation failing to match the client's skin tone, resulting in the makeup being removed.

  • Google rating: 5.0 out of 5 from 77 reviews (99% five-star).
  • Reviews on this page: 77 Google reviews (76 with written comments, 17 with photos).
  • Owner responses: the business replied to 81% of reviews.
  • Most recent review: October 19, 2026.
  • Service: Wedding Hair Stylist serving New York, New York.

Data from Google, last updated October 25, 2026.

Photos

Customer reviews

5.0
★★★★★
77 reviews on Google
5★76
4★0
3★0
2★1
1★0

Reviews from Google, shown as published (original wording, unedited).

Melanie Larkins4 reviews
★★★★★

Everything with Alena and her team was incredible – from the hair & makeup trial through the entire wedding day. Alena’s calm nature made me so comfortable as a bride that isn’t used to getting my hair & makeup done. To start, the trial was incredibly helpful – she tried three different hairstyles with me and adjusted my makeup live. Ultimately, I wanted to go with a completely different hairstyle on the day of the wedding, and after sharing a description of what I was looking for, she absolutely nailed it. The makeup was so professional but also kept my natural look, just elevated. Alena stayed with me the entire day and touched up my makeup and adjusted my hair for every picture and the ceremony. Working with Alena and her team was the was the best decision I made for my wedding – she helped me feel confident and like myself.

Review from Google · view on Google
Beth ConeysLocal Guide · 17 reviews
★★★★★

I used CEO Beauty for hair, and Julia was amazing. She was calm, cool, collected, and completely focused throughout the morning. I knew I wanted to wear my hair down, but we were going to be on boats throughout the day, so I was worried about how well it would hold. Julia knew exactly what to do — my hair looked beautiful and stayed in place all day. She also did a great job with my bridesmaids, and everyone looked amazing. I would absolutely recommend Julia and CEO Beauty!

Review from Google · view on Google
hillary eastmanLocal Guide · 29 reviews
★★★★★

Alena at CEO Beauty did my hair and make up for my wedding and I couldn’t have asked for better. She made me feel so beautiful and was genuinely a delight to work with as she did not only do amazing work, she is so sweet as well. I would recommend her time and time again to anyone who needs bridal or special occasion hair and make up!!!

Review from Google · view on Google
Nicole Mikitskiy2 reviews
★★★★★

I booked Alena for my rehearsal dinner glam and for my wedding day, as well as Beligma for my bridesmaids, mom, and mother in law. They both did an incredible job, and despite some time and location constraints were super flexible and got us ready perfectly on time. My hair and makeup were the best they have ever looked. I cried through my whole ceremony, never had a chance to touch up my makeup, but you couldn’t tell anything had happened! These two are absolute professionals who can handle any hair type or skin type. I can’t thank CEO beauty enough for everything.

Review from Google · view on Google
Molly McCabe5 reviews
★★★★★

From the trial to the wedding day, Alena was so kind, thoughtful, and incredibly detail-oriented. She made the entire process feel easy and stress-free, and I always felt like I was in the best hands. She truly listened to what I wanted and made sure everything was absolutely perfect. The makeup was flawless, photographed beautifully, and lasted all day and night. Alena and her team were absolutely fabulous, and I couldn't recommend them more highly!

Review from Google · view on Google
Julianne Walkiewicz9 reviews
★★★★★

I had a wonderful experience with CEO Beauty for my wedding. Alena did my bridal make up and hair and did a perfect job – she was professional, on time, calming, easy to work with, and the end result for both make up and hair was perfect. It can be challenging to find bridal make up that is both natural and camera ready, but Alena hit the mark! Additionally, the prep and organization around the trial and wedding day were made super easy, and there was a ton of flexibility (me considering changing my hairstyle last minute, etc.) and willingness to make the end result exactly what I wanted. Yulia came as a second artist for the moms and sisters and was equally lovely. Overall I would not hesitate to book them if you are considering it.

Review from Google · view on Google
Riley Cherry6 reviews
★★★★★

I cannot recommend CEO Beauty NYC enough! Alena and her team were absolutely incredible on my wedding day. Alena was my primary artist, and she brought a wonderful team to help with hair and makeup for my bridesmaids and our moms. Everyone looked and felt beautiful, and every single person was so happy with their final look. Not only did the hair and makeup turn out flawlessly, but it also lasted all night long through happy tears, dancing, and hours of celebrating! The team was professional, organized, and made the entire getting-ready experience so fun and stress-free. I am so grateful to Alena and the CEO Beauty NYC team for making us all feel our absolute best on such a special day. Highly recommend!

Review from Google · view on Google
Allie Palazzolo10 reviews
★★★★★

Working with Alena and the CEO Beauty team was an absolute dream! I've never felt more beautiful, yet still completely like myself, just the most elevated version. From the very start, they were incredibly responsive and made sure every question I had was answered promptly. Alena truly listened during the trial when I wanted to make a few adjustments, and on the wedding day she nailed every single one. The makeup held up flawlessly through the entire day and night, even in the June heat. The rest of the team was equally incredible, they crushed the hair and makeup for all the girls, and everyone raved about how amazing they felt. Most of all, Alena was such a calming, reassuring presence on what could have been an overwhelming day. I can't recommend CEO Beauty enough!

Review from Google · view on Google
Emma Daly6 reviews
★★★★★

I truly can’t recommend CEO Beauty and Alena enough!!! She made me feel like the most beautiful bride. She was the sweetest to work with and so flexible/accommodating. I showed her my inspiration pictures and she created my dream bridal hair look flawlessly. My hair stayed perfectly curled and in place from the minute she finished till my after party ended at 1:45am. I danced the entire night and yet my hair remained flawless. I received so many compliments. Alena was so sweet and stayed to put my veil in for me and secured it perfectly. It felt extremely comfortable and was easy for me to remove without messing up my half up do. She also did an amazing job with my 6 family members and the different hair styles they chose including half of us who used clip in extensions which she blended perfectly. Everyone looked and felt gorgeous. We all had zero critiques, everything exceeded expectations! Alena is so lovely to work with and so professional. My best friend worked with her recently for her wedding and had the same experience. We have another friend working with her in the fall! You can definitely feel confident that your hair will be perfect when working with this team!

Review from Google · view on Google
Perry von Stade7 reviews
★★★★★

The CEO Beauty team (Yulia and Svitlana) were fantastic. I was so happy with my hair and makeup on my wedding day. My bridesmaids even commented that they wished their hair had looked this good at their own weddings! I did a hair and makeup trial with Yulia, which was a bit pricey but absolutely worth it. While I wasn’t completely satisfied with the trial, Yulia welcomed all of my feedback and incorporated it perfectly on the wedding day. She executed everything flawlessly and even went the extra mile by purchasing a specific mascara based on my preferences. Her attention to detail, professionalism, and commitment to making sure I felt my best truly stood out. I couldn’t have been happier with the final result.

Review from Google · view on Google

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Business details

  • Address: 118 E 28th St Ste 1004, New York, NY 10016
  • Website: ceobeautynyc.com
  • Service area: New York, NY