Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%96+23.3Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty99−0.1Experts Score= 94Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORECogent Pest Elimination
University City, MO · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #26Position by Experts Score among all companies we track in this category. of 66 bed bug exterminators · 4.9★ from 162 Google reviews
Report card
Percentile vs other bed bug exterminators (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: satisfaction.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cogent Pest Elimination is better than 91% of bed bug exterminators.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cogent Pest Elimination is better than 96% of bed bug exterminators.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cogent Pest Elimination is better than 99% of bed bug exterminators.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cogent Pest Elimination is better than 100% of bed bug exterminators.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cogent Pest Elimination is better than 100% of bed bug exterminators.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cogent Pest Elimination is better than 100% of bed bug exterminators.A
100
Reviews for your job
Customers hired Cogent Pest Elimination for 8 kinds of job.
Cogent Pest Elimination for ant extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$56–$246
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Ant extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#45 / 58
All 5 Google reviews tagged “Ant extermination”
Colleen1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Whether here for a planned treatment or an emergency ant spray, Michael of Cogent is courteous, professional, responsive, and always solves the issue! We appreciate him and Cogent’s great service!
Ant exterminationBug & insect exterminationGeneral pest inspection+ Responsiveness+ Punctuality+ Quality
markLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Always outstanding service and advice... have had several people over the years none as good as cogent...
Ant exterminationBug & insect exterminationFlea & mite extermination+ Responsiveness+ Punctuality+ Quality
SeanLocal Guide · 50 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
We’ve used Cogent for years. Mike and his team are great!
Ant exterminationGeneral pest inspection+ Responsiveness+ Punctuality+ Quality
Harriet3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
This is my second year working with Michael. He has a very pleasant demeanor, is thorough, efficient, and very affordable. I highly recommend him and Cogent Pest.
Ant exterminationSpider extermination+ Responsiveness+ Punctuality+ Quality
Curt1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Rating only, no written review.
Ant exterminationGeneral pest inspectionSpider extermination+ Punctuality+ Professionalism+ Value
Price
$150+38% vs typical bed bug exterminators
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 14%Reasonable 57%Overpriced 0%Not sure 29%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| General pest inspection | 19 | $63–$124 |
| Bug & insect extermination | 18 | $73–$133 |
| Spider extermination | 10 | $88–$161 |
| Rodent extermination | 6 | $88–$371 |
| Ant extermination | 5 | $56–$246 |
| Hornet & wasp extermination | 4 | $86–$323 |
| Home inspection | 4 | $66–$153 |
| Termite inspection | 3 | $121–$371 |
