Customers frequently cite friendly, professional staff and long-term loyalty, noting that the firm handles tax preparation, accounting, and financial planning with attention to detail. Reviewers appreciate the team's responsiveness, willingness to explain complex issues, and ability to secure refunds or set up payment plans. However, some clients report pricing concerns, while others criticize the firm for deprioritizing retainer accounts in favor of larger projects and requiring multiple calls to resolve simple matters.
Google rating: 4.8 out of 5 from 37 reviews (86% five-star).
Reviews on this page: 37 Google reviews (28 with written comments, 1 with photos).
Owner responses: the business replied to 76% of reviews.
Most recent review: July 17, 2026.
Service: Accountant serving Arlington, Nebraska.
Data from Google, last updated October 27, 2026.
Photos
Customer reviews
4.8
★★★★★
37 reviews on Google
5★32
4★4
3★0
2★0
1★1
Reviews from Google, shown as published (original wording, unedited).
What customers talk about
We read 28 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The staff here are very friendly and even recognized me and remembered my name!”
“Professional and got all paperwork done in a timely manner”
“I recommend Cruise and Associates often and all that have used them have been pleased.”
“These folks are world class accounting nerds who do a great job.”
“…n't say how they compare to other services regarding price, but it's reasonable and worth it to us to have professionals with up to date tax informati…”
“She is personable, patient, honest and knowledgeable.”
“Professional people with expertise, as well as desire and time to explain answers to my questions and concerns.”
praise complaint · found by our text analysis, Google review wording unchanged.
Jobs customers hired them for— from Google's service tags and the review text
Team members customers mention
Filter by topic— each topic is highlighted in the reviews in the same color
Clay SeamanLocal Guide · 232 reviewsiTotal number of Google reviews Clay has written across all businesses on Google Maps, not just this one.
Loyal customer for 30+ years. Just make sure you call ahead to make sure that they are open at 8 AM if you’re gonna go early.
Response from the owner · 4 months ago
Thank you for your feedback—and for speaking with us directly. We truly value your long-time loyalty and are sorry this experience left you feeling this way.
We regret that your arrival experience did not reflect the courtesy and professionalism we expect. You should always feel welcomed and respected, and we’re sorry that wasn’t the case.
We also take responsibility for the confusion around our office hours. We’ve updated our hours across Google, social media, and our signage to ensure everything is clear moving forward.
We appreciate you recognizing that we acted quickly, and we sincerely regret the frustration this caused. Your feedback helps us do better, and we’re grateful you shared it with us.
Evan BloomLocal Guide · 16 reviewsiTotal number of Google reviews Evan has written across all businesses on Google Maps, not just this one.
The Omaha branch Cruise and Associates was great! They did a good job at answering my questions and what to do next time so we don’t owe any Federal tax. They were also very accommodating with making a payment plan; however, I think it was a little overpriced. Thank you for kindness and being very helpful!
Price assessment: Overpriced
Response from the owner · 6 months ago
Thank you for sharing your experience with our Omaha office. We’re glad our team was able to answer your questions, help with future tax planning, and accommodate a payment plan. We appreciate your feedback and are thankful for the opportunity to work with you.
Haley Devney7 reviewsiTotal number of Google reviews Haley has written across all businesses on Google Maps, not just this one.
The staff here are very friendly and even recognized me and remembered my name! Professional and got all paperwork done in a timely manner
Response from the owner · a year ago
Thank you so much for taking the time to review us. If there is ever anything we can do to help, please let us know. Thank you for your referrals, we appreciate them. When your friends let us know you referred them, they'll receive $50 off their first tax return and we'll send you a $25 gift card to a restaurant!
Jagbekpo2 reviewsiTotal number of Google reviews Jagbekpo has written across all businesses on Google Maps, not just this one.
Thank you so much for your kind words. We truly appreciate you taking the time to share your experience and are grateful for the opportunity to work with you.
Gary Grimes10 reviewsiTotal number of Google reviews Gary has written across all businesses on Google Maps, not just this one.
Very friendly service and attention to detail. We got a refund from both the IRS and the state.
Price assessment: Reasonable price
Response from the owner · 6 months ago
Thank you for taking the time to share your experience. We’re glad you felt well taken care of and appreciated the care and friendliness of our team. We truly value the opportunity to work with you.
Tim “Tbone”Local Guide · 130 reviewsiTotal number of Google reviews Tim has written across all businesses on Google Maps, not just this one.
Seen on time. All paperwork ready. Both employees seemed outstanding.
Response from the owner · 6 months ago
Thank you so much! We’re glad your visit went smoothly and that our team made a great impression. We truly appreciate you taking the time to share your experience.
Brandi MacFarlane2 reviewsiTotal number of Google reviews Brandi has written across all businesses on Google Maps, not just this one.
Friendly accounting firm! Excited to do business with them.
Response from the owner · 6 months ago
Thank you for the kind words! We’re so glad to hear you found our team friendly and that you’re excited to work with us. We truly appreciate the opportunity and look forward to building a great working relationship with you.
Thomas Lowe4 reviewsiTotal number of Google reviews Thomas has written across all businesses on Google Maps, not just this one.
Cruise & Associates has been doing my taxes for probably 30 years. If it ain't broke, don't fix it.
Response from the owner · 6 months ago
Thank you for your many years of trust and loyalty—we truly appreciate it! We love your philosophy, and we’re honored to have been a consistent part of your tax planning for so long. We look forward to continuing to serve you for years to come.
Carolyn Rogers2 reviewsiTotal number of Google reviews Carolyn has written across all businesses on Google Maps, not just this one.
I came back after being gone many years. I had a wonderful and pleasant experience with the lady who was doing my taxes.
Price assessment: Not sure
Response from the owner · 6 months ago
Thank you for coming back and for sharing your experience. We’re so glad to hear your visit was pleasant and that you felt well taken care of. We truly appreciate the opportunity to work with you again.
Cathie Whitner3 reviewsiTotal number of Google reviews Cathie has written across all businesses on Google Maps, not just this one.
