Photographer · Asheville, NC · reviewed since 2018
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#44 of 160 videographersiPosition by Experts Score among all companies we track in this category. · better than 73%
5.0★★★★★97 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Darrell Cassell Photography five stars based on ninety-seven reviews, with no owner responses recorded. Clients primarily document wedding, engagement, and elopement sessions, highlighting the team's punctuality, calm demeanor, and ability to capture candid moments without stress. Communication is described as seamless and responsive, often including regular touchpoints and quick delivery of edited files. The photography style is noted for being natural and elegant, while the videography service is praised for its professional execution and detailed recording of ceremonies. No recurring criticisms are evident in the provided excerpts.
Google rating: 5.0 out of 5 from 97 reviews (100% five-star).
Reviews on this page: 97 Google reviews (93 with written comments, 31 with photos).
Owner responses: the business replied to 0% of reviews.
Most recent review: May 26, 2026.
Service: Videographer serving Asheville, North Carolina.
Data from Google, last updated November 11, 2026.
Score profile vs other videographers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: reliability.
Darrell Cassell PhotographyVideographers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Darrell Cassell Photography: 100/100 on this factor. Category median: 98.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Darrell Cassell Photography: 98/100 on this factor. Category median: 97.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Darrell Cassell Photography: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Darrell Cassell Photography: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Darrell Cassell Photography: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 57.–
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Bar = this company · dark tick = category median.
Star ratings
97 Google reviews we collected
5.0of 5
5 stars97100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 93 written reviews
96%praise
Praise16096%
Complaints64%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude5231%
Would recommend3521%
Speed & response3420%
Communication1911%
Quality & results159%
Price & value74%
Honesty & trust42%
What customers talk about
We read 93 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Darrell was a consummate professional and gave us exactly what we were looking for in terms of capturing all of those beautiful, fun moments during a wedding.”
“We highly, HIGHLY recommend them to anyone who wants a wedding video to treasure for the rest of their days.”
“I could not recommend them more and wish I could relive it again and again.”
“Fast forward to Darrell sharing the final product of our video and wow oh wow, did they deliver.”
“They are prompt and clear in communications, professional and courteous and are kind and warm as well.”
“His attention to detail, the way he can capture the lighting and his beyond kind personality, made him such a pleasure to work with.”
“He is extremely professional yet laid back, affordable yet incredible quality.”
“They managed multiple family members beautifully and somehow captured both the posed portraits and the genuine, in-between moments.”
People customers mention
Kaitlyn8 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Emily11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Darrell and his wife Kaitlyn were our photographer and videographer for our wedding. We cannot speak highly enough about both of them as professionals and people. They make a great team and are amazing people to know. Darrell was a consummate professional and gave us exactly what we were looking for in terms of…
Jamie9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Darrell was one of the first photographers I found on our photographer search, and I was immediately drawn to his work. His natural, timeless, candid approach to capturing weddings was exactly what we were looking for. Not only that, but his wife Kaitlyn is an incredible videographer, and her style of filming and…
BrittanyLocal Guide · 18 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Darrel is such an incredible INCREDIBLE photographer and has such great energy as well. I was thrilled to book him for my own wedding, and I’ve been working in the wedding industry for 8 years!! He has the most incredible chill vibes and was so go with the flow for our mountain top elopement. Highly recommend him!!
NicoleLocal Guide · 25 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Working with Darrell was by far the best - and easiest - decision we made on our wedding journey. I was looking for a photographer who could capture elegant candid shots and Darrell delivered in every way.
He is extremely professional yet laid back, affordable yet incredible quality. On the day of our wedding,…
HannahLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Darrell was the absolute best decision we made when choosing a wedding photographer! He was so personal and we had SO much fun with him!
And then we got the photos back and were AMAZED! He captured such sweet moments and made us feel so special. He also was extremely fast! Could not recommend him more! We love you Darrell!
Erin2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Darrell shot engagement photos for us in October 2023, and our wedding in September 2024. He was truly wonderful to work with - my husband was not super excited to take engagement photos, but working with Darrell, who was friendly, comfortable, and talented, we both had a ton of fun. We love how our photos for both…
Darrell and Kaitlyn were one of the best duo’s we worked with on our wedding day! We reached out to them with the crazy idea of having our wedding video filmed like The Office (documentary style) and we are so thankful they leapt at the idea (as avid Office fans themselves). Darrell had regular touchpoints with us up until the wedding day that helped make the process seamless. They also made it so easy for us to be in front of the camera, easing our nerves and allowing us to be fully immersed in our day.
As for The Office portion, our guests chased them down all night for interviews, and had an absolute blast mingling and helping bring our vision to life.
Fast forward to Darrell sharing the final product of our video and wow oh wow, did they deliver. My face still hurts from smiling so much. It was everything we wanted and more. We are so, so thankful to have this special edition episode of The Office ;) to watch for the rest of our lives. We highly, HIGHLY recommend them to anyone who wants a wedding video to treasure for the rest of their days.
Services: Weddings
Mary Remmes6 reviewsiTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Darrell and Kaitlyn were truly fabulous.
They drove through snow and winding mountain roads to get to our daughter’s wedding — during an actual snowstorm — and arrived calm and completely ready to go. That alone meant so much to us. Darrell adjusted to shifting schedules without missing a beat and kept everything moving efficiently, but never in a way that felt rushed or stressful.
Our family photos included two toddlers and 6-month-old twins — which could have been chaos — but they handled everyone with patience and just the right amount of humor. They managed multiple family members beautifully and somehow captured both the posed portraits and the genuine, in-between moments.
And the snow portraits… they are absolutely fabulous. The snowy backdrop really showcased their talent. The images are romantic, joyful, and timeless.
They captured the entire day and evening so thoughtfully. We are incredibly grateful.
If you’re getting married in the Asheville or Western North Carolina area — anytime of year but especially in winter — I would wholeheartedly recommend Darrell Cassell Photography.
Emily Carson and Brendon Rivard11 reviewsiTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Darrell and his wife Kaitlyn were our photographer and videographer for our wedding. We cannot speak highly enough about both of them as professionals and people. They make a great team and are amazing people to know. Darrell was a consummate professional and gave us exactly what we were looking for in terms of capturing all of those beautiful, fun moments during a wedding. Kaitlyn's video package was so moving and made us feel like we were right back on our wedding day. And we were incredibly impressed with their expediency on delivering us the final products! Seriously fast without sacrificing quality. If you need people for any event, we'd recommend both without reservations. Their work is beautiful. They are prompt and clear in communications, professional and courteous and are kind and warm as well.
Mollie Ray3 reviewsiTotal number of Google reviews Mollie has written across all businesses on Google Maps, not just this one.
Brian and I will be grateful forever that we chose Darrell & Kaitlyn Cassell for our wedding photography and videography. Until we received the pictures and videos back, we thought the best part of choosing them was the wedding day experience with them. I loved their approach and energy that day. They guided us seamlessly from one moment to the next, offering gentle direction when needed, but allowing everything to unfold naturally. Nothing ever felt forced or overly posed. Their calm, relaxed presence set such a peaceful tone for the entire day. When we got the photos and videos back, our gratitude skyrocketed. The images are absolutely stunning and I’ll let them speak for themselves. I have never felt more beautiful, and it feels like the joy of the day leaps right off the screen. I’m still blown away by how they managed to capture not just how everything looked, but exactly how it felt. I would choose them over and over and over again. I could not recommend them more and wish I could relive it again and again. The incredible highlight video is the closest I'll get to that and it's perfect. Everything was perfect.
Price assessment: Great price
Services: Wedding and engagement
Jamie Krantz-Avy9 reviewsiTotal number of Google reviews Jamie has written across all businesses on Google Maps, not just this one.
Darrell was one of the first photographers I found on our photographer search, and I was immediately drawn to his work. His natural, timeless, candid approach to capturing weddings was exactly what we were looking for. Not only that, but his wife Kaitlyn is an incredible videographer, and her style of filming and editing was also exactly what we wanted. We did our engagement photos with him, and they turned out so beautiful. We greatly appreciated his positive and laid-back attitude when we had to pivot locations due to weather, which ended up better than the original plan. Working with them for our wedding was a dream! Their enthusiasm and professionalism made us feel so excited and supported on our wedding day. They truly went above and beyond for us. Darrell and Kaitlyn, thank you SO much for your incredible work!
Brittany CuberoLocal Guide · 18 reviewsiTotal number of Google reviews Brittany has written across all businesses on Google Maps, not just this one.
Darrel is such an incredible INCREDIBLE photographer and has such great energy as well. I was thrilled to book him for my own wedding, and I’ve been working in the wedding industry for 8 years!! He has the most incredible chill vibes and was so go with the flow for our mountain top elopement. Highly recommend him!!
Nicole HarterLocal Guide · 25 reviewsiTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
Working with Darrell was by far the best - and easiest - decision we made on our wedding journey. I was looking for a photographer who could capture elegant candid shots and Darrell delivered in every way.
He is extremely professional yet laid back, affordable yet incredible quality. On the day of our wedding, Darrell arrived right on schedule and got straight to work. He wasn't pushy about getting certain shots and blended in so well it felt like he was one of our guests.
We got our photos back very quickly, and there's not one bad photo in the gallery. The drone footage was such an added bonus - we didn't have the budget to add videography services but the drone footage left us speechless!!
10/10 customer service throughout the entire experience. A class act. Thank you Darrell for capturing all the precious moments!
Brittany Duke3 reviewsiTotal number of Google reviews Brittany has written across all businesses on Google Maps, not just this one.
Darrell and his wife Kaitlyn are AMAZING at what they do. Darrell was our photographer for our engagement photos and when I saw what he captured, I knew I needed him for my wedding. His attention to detail, the way he can capture the lighting and his beyond kind personality, made him such a pleasure to work with. His wife Kaitlyn was our videographer for our wedding and she captured every moment. She was soooo kind and patient with us and our random requests. She even bustled my dress for me! They are so kind, respectful and SKILLED. The way they captured our big day is going to be on my walls, in albums and shared online for the world to see. I can't say enough good things about Darrell and his wife. We will be using them for any future photo plans that we have. We felt like friends by the time our time with them was up and we didn't want to see them go. If we could give 10 stars we would. AMAZING. AMAZING. AMAZING.
Rebecca OldermanLocal Guide · 12 reviewsiTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
I cannot stress enough how fantastic Darrell is as a photographer AND as a person. We were a Hurricane Helene couple who had to postpone our Asheville wedding from the Fall of 2024 to Spring 2025. We are from out of state, so navigating the storm (literally and figuratively!) presented a challenge.
Darrell was the first vendor we hired, and the only vendor we had met in person prior to our Wedding. His work speaks for itself, and I found him through his instagram page. Darrell also helped to connect us with other vendors and to make recommendations. Darrell made the most beautiful photos of our special day, and his second shooter was also incredible and so talented. Darrell shot our wedding welcome party as well, and we are just so grateful to have the entire weekend so perfectly captured by him and his team.
Darrell is responsive, professional, and so SO kind. I do not know what we would’ve done without his help over the course of our wedding planning period. I could not recommend him enough and feel so lucky that we had his help and his talent.
Hannah JohnsonLocal Guide · 13 reviewsiTotal number of Google reviews Hannah has written across all businesses on Google Maps, not just this one.
Darrell was the absolute best decision we made when choosing a wedding photographer! He was so personal and we had SO much fun with him!
And then we got the photos back and were AMAZED! He captured such sweet moments and made us feel so special. He also was extremely fast! Could not recommend him more! We love you Darrell!
