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Designity

Internet marketing service · New York, NY · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%62+39.4Reliability 28%41+11.6Replies to reviews 8%86+7.1Momentum penalty10−9Experts Score= 49Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.49SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 17 book illustratorsPosition by Experts Score among all companies we track in this category. · better than 0%
4.7 ★★★★★ 123 Google reviews · 15 photos
90%five-star reviews
4.06★last 12 monthsAverage stars on reviews from the last 12 months only.
14.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
43%reviews answered by the owner
Oct 2026latest review

Designity at a glance

Google reviewers rate Designity 4.7 out of 5 stars based on 123 reviews, with the owner responding to 43 percent of them. Clients frequently praise the agency's punctuality, clear communication, and flexible pricing for services like web development, video, and UI/UX design. However, lower-rated feedback highlights concerns regarding inconsistent quality control, missed deadlines on complex projects, and a lack of return on investment.

  • Google rating: 4.7 out of 5 from 123 reviews (90% five-star).
  • Reviews on this page: 123 Google reviews (119 with written comments, 2 with photos).
  • Owner responses: the business replied to 43% of reviews.
  • Most recent review: October 27, 2026.
  • Service: Book Illustrator serving New York, New York.

Data from Google, last updated October 29, 2026.

Score profile vs other book illustrators

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and satisfaction; weakest: momentum.

Satisfaction62Reliability41Craft & service–Value–Momentum10Replies to reviews86Satisfaction: 62 (median 81)Reliability: 41 (median 83)Momentum: 10 (median 100)Replies to reviews: 86 (median 30)
DesignityBook Illustrators median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Designity: 62/100 on this factor. Category median: 81.B
62
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Designity: 41/100 on this factor. Category median: 83.C
41
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Designity: 10/100 on this factor. Category median: 100.F
10
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Designity: 86/100 on this factor. Category median: 30.A
86

Bar = this company · dark tick = category median.

Star ratings

123 Google reviews we collected

  • 5 stars11190%
  • 4 stars54%
  • 3 stars00%
  • 2 stars11%
  • 1 star65%

Praise vs complaints

Phrases our text analysis found in 119 written reviews

  • Praise20695%
  • Complaints105%

Topic share

How often each topic comes up in the written reviews

  • Quality & results4722%
  • Staff & attitude4019%
  • Would recommend3617%
  • Speed & response3416%
  • Communication2713%
  • Price & value209%
  • Honesty & trust126%

What customers talk about

We read 119 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “From overhauling our entire iconography system to building stunning, 'Vogue-editorial' web experiences, their attention to detail is unmatched.”
    “…hold a design team to the client's standards, but in practice, this did not work for us.…”
  • “Through our partnership, we’ve significantly expanded our capacity, strengthened our creative expertise, and improved ease of management across our team.”
  • “Highly recommend for any team that needs reliable, design-led support that scales.”
    “Wouldn't recommend, proceed at your own risk.”
  • “When we've needed faster turnaround times for special projects, they've been responsive and able to accommodate our needs.”
  • “Great communication and a very positive experience overall.”
    “…edit, Shahrouz has stopped responding to our emails and completely ghosted us.…”
  • “Overall, Designity provides a reliable service at a fair monthly cost, and we have appreciated the partnership.”
  • “The turnaround is fast, the quality is high, and they genuinely understand our brand.”

People customers mention

  • Director 15 reviews
  • Manager 3 reviews
  • Simon 3 reviews
  • Marketing 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Jonathan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I've worked with Designity across two companies, including my own startup. We've been very impressed with their creative work and thoughtful use of resources. With one company, we're able to get help with paid social assets, website development, video, illustrations and UI/UX, all for one price.

JoelLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Designity has been a great partner for creative and marketing support, providing access to a talented team that can handle a wide range of design and content needs. Appreciate the ability to scale up and down resources as projects evolve. Having access to a dedicated creative designer has been a big win over other…

Antonio1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Designity has been a reliable creative partner. The team always sets clear expectations on timelines and consistently delivers as promised. When we've needed faster turnaround times for special projects, they've been responsive and able to accommodate our needs. Great communication and a very positive experience overall.

Phil1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Designity has become a true extension of our creative team at Portrait Media Group. They handle everything from RFP decks to web design to the one-off projects that always come up, and they deliver consistently strong work without the overhead of staffing it all in-house. The turnaround is fast, the quality is high,…

Paul2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Working with Designity has been an absolute game-changer for our company. They are far more than just an agency; they have become true strategic partners for our rebrand, helping us transition from a standard apparel manufacturer into a high-end, luxury design house. A massive shoutout to our Creative Director,…

Louis13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Working with Designity has been a strategic shift in how we at Robertson Stephens Wealth Management approach our creative production. As a firm focused on high-touch wealth management, our brand needs to balance sophisticated aesthetics with the fast-paced demands of digital marketing and advisor support. Designity…

Photos

Customer reviews

4.7 ★★★★★ 123 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Adam Bullock1 reviewTotal number of Google reviews Adam has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Really sharp people, a great agency to work with.

Jonathan Hastings2 reviewsTotal number of Google reviews Jonathan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've worked with Designity across two companies, including my own startup. We've been very impressed with their creative work and thoughtful use of resources. With one company, we're able to get help with paid social assets, website development, video, illustrations and UI/UX, all for one price.

Joel ReyesLocal Guide · 8 reviewsTotal number of Google reviews Joel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Designity has been a great partner for creative and marketing support, providing access to a talented team that can handle a wide range of design and content needs. Appreciate the ability to scale up and down resources as projects evolve. Having access to a dedicated creative designer has been a big win over other services I’ve tried. Thank you! And look forward to ongoing partnership

Antonio Eid1 reviewTotal number of Google reviews Antonio has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Designity has been a reliable creative partner. The team always sets clear expectations on timelines and consistently delivers as promised. When we've needed faster turnaround times for special projects, they've been responsive and able to accommodate our needs. Great communication and a very positive experience overall.

Phil Neves1 reviewTotal number of Google reviews Phil has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Designity has become a true extension of our creative team at Portrait Media Group. They handle everything from RFP decks to web design to the one-off projects that always come up, and they deliver consistently strong work without the overhead of staffing it all in-house. The turnaround is fast, the quality is high, and they genuinely understand our brand. Highly recommend for any team that needs reliable, design-led support that scales.

Simona Nikolova1 reviewTotal number of Google reviews Simona has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Worst company

Response from the owner · 5 months ago

Dear Simona Nikolova, we value and carefully review all feedback submitted about our company. However, after conducting a thorough review of our records, we have been unable to locate any indication that you have ever been a client, contractor, or creative affiliated with Designity. Accordingly, we believe this review contains inaccurate and misleading statements that may negatively impact our company’s reputation. This matter has been formally escalated to Google for review pursuant to its platform policies. If this review was submitted mistakenly or in error, we respectfully ask that it be removed promptly. Failing that, we reserve the right to explore all appropriate legal options available in response to the publication of false and potentially defamatory statements.

Paul Saunders2 reviewsTotal number of Google reviews Paul has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Designity has been an absolute game-changer for our company. They are far more than just an agency; they have become true strategic partners for our rebrand, helping us transition from a standard apparel manufacturer into a high-end, luxury design house. A massive shoutout to our Creative Director, Matthew N., who has an incredible ability to listen to our complex needs and perfectly bring our vision to life. From overhauling our entire iconography system to building stunning, 'Vogue-editorial' web experiences, their attention to detail is unmatched. If you are looking for a team that actually executes flawlessly on the first try, I cannot recommend Designity and Matthew N. enough!

Response from the owner · 5 months ago

Thank you so much, Paul, for your thoughtful and detailed review. We truly appreciate your trust in Designity and are honored to have played a role in your company’s transformation and rebrand journey. It has been a pleasure collaborating with your team, and we’re especially grateful for your recognition. Hearing that our strategic and creative efforts made such a meaningful impact means a great deal to us. We look forward to continuing our partnership and supporting your brand’s ongoing growth and success. Thank you again for your kind words and recommendation!

Louis Calabrese13 reviewsTotal number of Google reviews Louis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Designity has been a strategic shift in how we at Robertson Stephens Wealth Management approach our creative production. As a firm focused on high-touch wealth management, our brand needs to balance sophisticated aesthetics with the fast-paced demands of digital marketing and advisor support. Designity has provided a scalable solution that bridges the gap between a traditional agency and a fragmented freelance pool. We especially like having a dedicated creative director!

Matt Sutton1 reviewTotal number of Google reviews Matt has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Designity has proven to be a trusted and invaluable partner to us. Through our partnership, we’ve significantly expanded our capacity, strengthened our creative expertise, and improved ease of management across our team. Our external brand has also consistently grown stronger over the past two years as a direct result of this collaboration. Our creative director, Sitara, in particular, has a deep understanding of our mission and vision and is able to translate that insight quickly into high-quality creative content with real, actionable impact. The Designity team is consistently communicative, responsive, and professional. I’m deeply grateful for their work and look forward to continuing to build this partnership in the years ahead.

Chelsea Wilson1 reviewTotal number of Google reviews Chelsea has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We’ve really enjoyed working with Designity. Their team is professional, steady, and incredibly dependable. The quality of their content is truly next level, and their Creative Directors have been amazing partners throughout the process. Communication is smooth, expectations are always clear, and the results consistently exceed what we hoped for. I couldn’t recommend Designity more.

Designity on Google Maps →

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