Cleaning products supplier · La Verne, CA · reviewed since 2015
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%86+24.3Replies to reviews 8%45+3.7Experts Score= 86Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#47 of 56 upholstery cleaningiPosition by Experts Score among all companies we track in this category. · better than 16%
4.9★★★★★102 Google reviews · 23 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Detailer's Choice, Inc. - Auto Detailing Supplies at a glance
Google reviewers rate the business 4.9 out of 5 based on 102 reviews, with the owner responding to 21% of them. Customers frequently highlight helpful staff who provide detailed product advice and patient instruction during polishing and ceramic coating classes. Many note competitive pricing and the convenience of 24/7 spot-free water access. The store is described as family-owned with a wide selection of detailing equipment and chemicals. No recurring criticisms appear in the provided five-star excerpts.
Google rating: 4.9 out of 5 from 102 reviews (96% five-star).
Reviews on this page: 102 Google reviews (80 with written comments, 15 with photos).
Owner responses: the business replied to 21% of reviews.
Most recent review: November 2, 2026.
Service: Upholstery Cleaner serving La Verne, California.
Data from Google, last updated November 3, 2026.
Score profile vs other upholstery cleaning
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
This companyUpholstery Cleaning median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Detailer's Choice, Inc. - Auto Detailing Supplies: 92/100 on this factor. Category median: 96.A
92
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Detailer's Choice, Inc. - Auto Detailing Supplies: 86/100 on this factor. Category median: 96.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Detailer's Choice, Inc. - Auto Detailing Supplies: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Detailer's Choice, Inc. - Auto Detailing Supplies: 45/100 on this factor. Category median: 83.C
45
Bar = this company · dark tick = category median.
Star ratings
102 Google reviews we collected
4.9of 5
5 stars9896%
4 stars22%
3 stars00%
2 stars00%
1 star22%
Praise vs complaints
Phrases our text analysis found in 80 written reviews
100%praise
Praise69100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2130%
Price & value1623%
Would recommend1522%
Quality & results812%
Speed & response69%
Honesty & trust23%
Communication11%
What customers talk about
We read 80 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Just had a great experience at today’s polishing class with Ray and his son David both are very knowledgeable and patient!”
“Amazing customer service great prices overall affordable”
“The spotless water is legit and they carry everything you need highly recommend!”
“Great service and super convenient with 24/7 spot free water!”
“Very great place to shop quick in and out smooth real friendly people”
“If you don’t trust me, trust all of the other five star reviews 😉.”
“Amazing energy from everyone here, answered all my questions!”
People customers mention
Ray4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
AAnthonyLocal Guide · 40 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Highly recommend Detailer’s Choice! Ray and his wife Irma are absolutely amazing—two of the sweetest people you’ll meet. They always take the time to answer questions, share their knowledge, and help you understand the products and how to use them. I really appreciate their patience and willingness to educate. They…
VVictor6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Awesome shop has great customer service and great prices on all there supples and equipment!
Jjagstermetalworks6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Just took the class here. Ray is a great
Instructor, learned so much from this class and I was able to buy some other stuff after I was finished, thank you again Ray!
LLuis4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Good trainer Mr Raymond
Professional Detailer,
Good Products the best in Town!!!
NNathaniel3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Took a class with them i loved it it was really fun and i was able to learn a few new things to help me with out growing business
Iian5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
The owner of this shop is the best man you’ll meet. Honest trustworthy and cares about your success
Highly recommend Detailer’s Choice! Ray and his wife Irma are absolutely amazing—two of the sweetest people you’ll meet. They always take the time to answer questions, share their knowledge, and help you understand the products and how to use them. I really appreciate their patience and willingness to educate. They make you feel welcome, and you can tell they care about their customers. A wonderful local business to support!
Response from the owner · 4 weeks ago
Wow, thank you for such a thoughtful review! Helping you dial in the right techniques and products is what Irma and I love to do. We truly appreciate your support and can’t wait to catch up next time you drop in!
L
Landon1 reviewiTotal number of Google reviews Landon has written across all businesses on Google Maps, not just this one.
Just took the class here. Ray is a great
Instructor, learned so much from this class and I was able to buy some other stuff after I was finished, thank you again Ray!
L
Luis Pena4 reviewsiTotal number of Google reviews Luis has written across all businesses on Google Maps, not just this one.
Family owned but nothing but great people and vibes as well as lots of product to choose from!
Response from the owner · 4 months ago
Hi Leonard, thank you so much for the awesome review! We love hearing that you enjoyed the vibes and found exactly what you needed. As a family business, keeping our community stocked with the best products is what we're all about. Thanks for the support, and see you next time!
