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Direct Auto Insurance

Auto insurance agency · Norfolk, VA

4.8 ★★★★★ 105 Google reviews · 4 photos
90%five-star reviews
93%reviews answered by the owner
Oct 2026latest review

Direct Auto Insurance at a glance

Google reviewers rate Direct Auto Insurance 4.8 out of 5 based on 105 reviews, with the owner responding to 93% of them. Customers frequently praise the agency for helpful, knowledgeable service, clear policy explanations, and competitive pricing that often results in savings. The staff is described as kind, patient, and professional, making the switching process easy and stress-free. However, a few low-star reviews criticize billing practices for raising monthly payments after initial quotes and mention instances of poor attention to customers during service interactions.

  • Google rating: 4.8 out of 5 from 105 reviews (90% five-star).
  • Reviews on this page: 105 Google reviews (66 with written comments).
  • Owner responses: the business replied to 93% of reviews.
  • Most recent review: October 27, 2026.
  • Service: Insurance Agent serving Norfolk, Virginia.

Data from Google, last updated November 2, 2026.

Star ratings

105 Google reviews we collected

  • 5 stars9590%
  • 4 stars33%
  • 3 stars22%
  • 2 stars11%
  • 1 star44%

Praise vs complaints

Phrases our text analysis found in 66 written reviews

  • Praise6796%
  • Complaints34%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3043%
  • Price & value913%
  • Communication811%
  • Quality & results710%
  • Would recommend710%
  • Speed & response69%
  • Honesty & trust34%

What customers talk about

We read 66 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Ashley was very helpful and knowledgeable about the information for each policy.”
  • “Thanks Ashley you were Amazing I really Appreciate all your help very reasonable policy I love It I would recommend Direct to anyone in need there ver…”
  • “She explained everything clearly, answered all my questions, and made the whole process stress-free.”
  • “Great experience at this location, I highly recommend Ashley!”
  • “…I really Appreciate all your help very reasonable policy I love It I would recommend Direct to anyone in need there very great thanks so much♥️💃🏾…”
    “I don't recommend this company to my enemy if I had one.”
  • “The agent was very nice and helpful it was quick and easy I had to get an sr 22 and we both got insurance for a low rate .”
  • “She was so kind, patient, and genuinely invested in helping me find the perfect coverage.”

People customers mention

  • Ashley 8 reviews
  • Annie 5 reviews
  • Gilbert 4 reviews
  • Amber 4 reviews
  • Arena 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Photos

Customer reviews

4.8 ★★★★★ 105 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Yaya Ashby3 reviewsTotal number of Google reviews Yaya has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ashley was very helpful and knowledgeable about the information for each policy. Thank you so much!

Response from the owner · 5 days ago

We’re happy to hear that your experience with our agent was outstanding. It means a lot to us that their service made such a positive impression. We take pride in having team members who go above and beyond for our customers. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Randall Gaskins1 reviewTotal number of Google reviews Randall has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amber Gilbert always does an amazing job. She's goes the extra mile for you. I will only be coming to this office.

Response from the owner · a year ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agents. We look forward to serving you again soon!

Courtney Smith4 reviewsTotal number of Google reviews Courtney has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great customer service.Very helpful.Amber Gilbert is one of the best

Response from the owner · 3 months ago

Thank you for choosing Direct Auto Insurance and for sharing your outstanding 5-star experience with us. We're thrilled to hear that you had a positive interaction with our services. We appreciate having you as a customer. Have a wonderful day!

ashton williams5 reviewsTotal number of Google reviews ashton has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great experience at this location, I highly recommend Ashley! Very kind and helpful. You need a discount she got you.

Response from the owner · 4 months ago

Direct Auto thanks you for taking the time to share your review! We appreciate your compliments on behalf of our agent. Thanks for your business. Have a wonderful day!

Demonwolfy1 reviewTotal number of Google reviews Demonwolfy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love coming to this location because the agents are so nice and helpful!

Response from the owner · 9 months ago

Many thanks for the 5-star rating! We’re so glad you had a positive experience with Direct Auto Insurance. Our team works hard to ensure our customers are satisfied, and receiving a perfect score affirms our efforts.

Timothy Bostic4 reviewsTotal number of Google reviews Timothy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ashley is a great sales representative. Helped me get through the whole process of switching my insurance and helped me save money. She is a life saver. Saved me over $150 a month!

Response from the owner · 6 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Ervin Randall1 reviewTotal number of Google reviews Ervin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Everything went great Amber got me all set up on my policy and Ashley got the phone set up so this way it makes it easier thank you so much

Response from the owner · a year ago

Thank you for taking the time to share your 5-star rating with Direct Auto! We appreciate having you as a customer! Have a wonderful day!

Cheryl Johnson - Sterling5 reviewsTotal number of Google reviews Cheryl has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I'm trying direct auto insurance fir the first time and the experience really made a difference in buying insurance first my car.

Response from the owner · 7 months ago

Thank you for taking the time to share your 4-star rating of Direct Auto Insurance. We truly value you as our customer. Have a wonderful day!

Timorhy Dorsey1 reviewTotal number of Google reviews Timorhy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is my A-Team. The best Amber and Ashley get the Job done.

Response from the owner · 7 months ago

Thank you for taking the time to share your 5-star rating of Direct Auto Insurance. We truly value you as our customer. Have a wonderful day!

Nell7 reviewsTotal number of Google reviews Nell has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thanks Ashley you were Amazing I really Appreciate all your help very reasonable policy I love It I would recommend Direct to anyone in need there very great thanks so much♥️💃🏾

Response from the owner · 7 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Direct Auto Insurance on Google Maps →

Business details