Direct Auto Insurance

Auto insurance agency · Norfolk, VA

4.8 ★★★★★ 136 Google reviews · 3 photos
88%five-star reviews
93%reviews answered by the owner
Aug 2026latest review

Direct Auto Insurance at a glance

Customers frequently praise the agency for its helpful, friendly staff who provide quick quotes, explain policy details thoroughly, and resolve issues like payment errors or document needs efficiently. Recurring themes highlight the team's ability to find affordable coverage options and maintain a professional, welcoming demeanor during interactions. However, a minority of reviewers criticize the company for being overpriced compared to competitors, with some expressing general dissatisfaction with the agency's overall value despite positive individual experiences.

  • Google rating: 4.8 out of 5 from 136 reviews (88% five-star).
  • Reviews on this page: 136 Google reviews (96 with written comments, 1 with photos).
  • Owner responses: the business replied to 93% of reviews.
  • Most recent review: August 8, 2026.
  • Service: Insurance Agent serving Norfolk, Virginia.

Data from Google, last updated November 2, 2026.

Star ratings

136 Google reviews we collected

  • 5 stars12088%
  • 4 stars86%
  • 3 stars32%
  • 2 stars11%
  • 1 star43%

Praise vs complaints

Phrases our text analysis found in 96 written reviews

  • Praise11099%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude5348%
  • Speed & response1816%
  • Price & value1211%
  • Would recommend1110%
  • Quality & results109%
  • Communication65%
  • Honesty & trust11%

What customers talk about

We read 96 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She was very helpful and resourceful, from the quote to the policy activation she gave me awesome service.”
  • “Got me a new insurance policy within minutes and helped me get it.”
  • “OUTSTANDING professionalism & was effectively proactive towards aiding me & doing so within a reasonable timeframe & warm tone & execution.”
  • “Get an SR 22 when GEICO was messing it up for the past three weeks very much would recommend.”
  • “It was a great experience overall, customer service was amazing!”
  • “Great customer service and representative was very nice and explained everything.”
  • “She is patient, helpful, and honest.”

People customers mention

  • Winnie 8 reviews
  • Branch 8 reviews
  • Winifred 5 reviews
  • Moore 4 reviews
  • Katrice 4 reviews
  • Iman 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Photos

Customer reviews

4.8 ★★★★★ 136 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
KennyJ Watson2 reviewsTotal number of Google reviews KennyJ has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Rhonda Summerville has stupendous customer service. She was very helpful and resourceful, from the quote to the policy activation she gave me awesome service. Very well spoken and delightful manners. The best asset a company could have. Thankyou, Rhonda.

Response from the owner · 2 months ago

We’re happy to hear that your experience with our agent was outstanding. It means a lot to us that their service made such a positive impression. We take pride in having team members who go above and beyond for our customers. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Melissa Oakes2 reviewsTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Rhonda is friendly and always so helpful...appreciate her always

Response from the owner · 3 months ago

Many thanks for the 5-star rating! We’re so glad you had a positive experience with Direct Auto Insurance. Our team works hard to ensure our customers are satisfied, and receiving a perfect score affirms our efforts.

Taquain Bottoms1 reviewTotal number of Google reviews Taquain has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

OUTSTANDING professionalism & was effectively proactive towards aiding me & doing so within a reasonable timeframe & warm tone & execution.

Response from the owner · 4 months ago

Many thanks for the 5-star rating! We’re so glad you had a positive experience with Direct Auto Insurance. Our team works hard to ensure our customers are satisfied, and receiving a perfect score affirms our efforts.

Samantha Bourgord4 reviewsTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very helpful Winnie she understood my problems. Listen to them helped me out. Got me a new insurance policy within minutes and helped me get it. Get an SR 22 when GEICO was messing it up for the past three weeks very much would recommend.

Response from the owner · 5 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Pamela Stephens10 reviewsTotal number of Google reviews Pamela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great customer service

Response from the owner · 6 months ago

Thank you for choosing Direct Auto Insurance and for sharing your outstanding 5-star experience with us. We're thrilled to hear that you had a positive interaction with our services. We appreciate having you as a customer. Have a wonderful day!

Laurelle Moseley3 reviewsTotal number of Google reviews Laurelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Nicholas is absolutely amazing 👏 He actually look for cheaper options that fit my budget and kept me with Best coverage

Response from the owner · 6 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

AlaniJoy1 reviewTotal number of Google reviews AlaniJoy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Winifred “Winnie” Branch helped me a lot and got me a lower payment! She makes the phone call go by faster too with her jokes.

Response from the owner · 6 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Louraine Obannard2 reviewsTotal number of Google reviews Louraine has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Nicholas is the best ever.Good customer service.

Response from the owner · 6 months ago

Direct Auto thanks you for taking the time to share your review! We appreciate your compliments on behalf of our agent. Thanks for your business. Have a wonderful day!

John3 reviewsTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Customer service was absolutely great very respectful very heartwarming shout out my Guy Nick 💯💪🏾🫡 & iman

Response from the owner · 7 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Natasha Barbosa2 reviewsTotal number of Google reviews Natasha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I called for an auto pay issue & it was resolved very quickly, I spoke to Winnie & she was very helpful

Response from the owner · 8 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Direct Auto Insurance on Google Maps →

Business details