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Direct Auto Insurance

Auto insurance agency · Norfolk, VA

4.9 ★★★★★ 106 Google reviews · 13 photos
97%five-star reviews
92%reviews answered by the owner
Oct 2026latest review

Direct Auto Insurance at a glance

Direct Auto Insurance in Norfolk, VA, holds a 4.9-star rating from 106 reviews, with the owner responding to 92% of them. Customers frequently highlight the helpfulness, professionalism, and clear communication of the agents during the policy purchase and renewal processes. Many reviewers note that the staff provides patient assistance and competitive pricing, resulting in a smooth and stress-free experience. The primary criticism involves a lack of follow-up communication after receiving a quote, which led to dissatisfaction for some customers.

  • Google rating: 4.9 out of 5 from 106 reviews (97% five-star).
  • Reviews on this page: 106 Google reviews (89 with written comments, 3 with photos).
  • Owner responses: the business replied to 92% of reviews.
  • Most recent review: October 6, 2026.
  • Service: Insurance Agent serving Norfolk, Virginia.

Data from Google, last updated November 2, 2026.

Star ratings

106 Google reviews we collected

  • 5 stars10397%
  • 4 stars00%
  • 3 stars11%
  • 2 stars11%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 89 written reviews

  • Praise8597%
  • Complaints33%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3034%
  • Would recommend1517%
  • Quality & results1416%
  • Speed & response1214%
  • Price & value910%
  • Communication89%

What customers talk about

We read 89 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Kim was a very good agent so helpful and work my policy out very well .”
  • “If you need assistance in Spanish, I recommend you.”
  • “Had a great experience getting the right insurance for the right price.”
  • “was excellent at handling an issue I had, she did what she said she would, and my problem was resolved in a timely manner.”
  • “I was quoted a great price.”
  • “The Sales Agent Ruth Alvarez was clear in explaining the process of purchasing a policy.”

People customers mention

  • Polanco 16 reviews
  • Cruz 13 reviews
  • Alvarez 4 reviews
  • Kim 4 reviews
  • Ruth 4 reviews
  • Kimberly 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Photos

Customer reviews

4.9 ★★★★★ 106 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Willette Anderson5 reviewsTotal number of Google reviews Willette has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kim was a very good agent so helpful and work my policy out very well .. great customer service ! I’m excited to be with auto direct 😊

Response from the owner · 3 weeks ago

We’re happy to hear that your experience with our agent was outstanding. It means a lot to us that their service made such a positive impression. We take pride in having team members who go above and beyond for our customers. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Sharon Baker1 reviewTotal number of Google reviews Sharon has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Sales Agent Ruth Alvarez was clear in explaining the process of purchasing a policy.

Response from the owner · a month ago

We’re happy to hear that your experience with our agent was outstanding. It means a lot to us that their service made such a positive impression. We take pride in having team members who go above and beyond for our customers. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Feetzy Johnson5 reviewsTotal number of Google reviews Feetzy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

She was amazing n very helper

Response from the owner · a month ago

Direct Auto thanks you for taking the time to share your review! We appreciate your compliments on behalf of our agent. Thanks for your business. Have a wonderful day!

Martin Osnaya1 reviewTotal number of Google reviews Martin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Gracias kimberly polanco por su ayuda si necesitan assitencia en español se los recomiendo

Response from the owner · a month ago

We’re happy to hear that your experience with our agent was outstanding. It means a lot to us that their service made such a positive impression. We take pride in having team members who go above and beyond for our customers. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Kelvin Guevara1 reviewTotal number of Google reviews Kelvin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ruth is awesome

Response from the owner · 2 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Patrick Faith Sieh2 reviewsTotal number of Google reviews Patrick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hey Ruth I want to appreciate you for your time and effort You’re so awesome ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

Response from the owner · 2 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

R CookeLocal Guide · 35 reviewsTotal number of Google reviews R has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Had a great experience getting the right insurance for the right price. My agent Kim went above and beyond to make sure I got the best rate.

Response from the owner · 2 months ago

We're ecstatic to learn that our agent helped you find the best savings and discounts for your insurance needs. We truly appreciate your feedback and your business. Thank you for choosing Direct Auto Insurance.

Ronald Albanez (PANTERA)3 reviewsTotal number of Google reviews Ronald has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thanks You Kim Polanco for your amazing customer service

Response from the owner · 2 months ago

Thank you for leaving us a positive review. We are delighted to know you had a wonderful experience with our agent. We look forward to serving you again soon!

Juan Trejo1 reviewTotal number of Google reviews Juan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thank you Kimberly Polanco for your great customer service

Response from the owner · 3 months ago

Many thanks for the 5-star rating! We’re so glad you had a positive experience with Direct Auto Insurance. Our team works hard to ensure our customers are satisfied, and receiving a perfect score affirms our efforts.

Kiavien Durham1 reviewTotal number of Google reviews Kiavien has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I hope and pray you get Ruth Alvarez to help you out she is so helpful and so kind!! Shout out to her!!

Response from the owner · 3 months ago

Many thanks for the 5-star rating! We’re so glad you had a positive experience with Direct Auto Insurance. Our team works hard to ensure our customers are satisfied, and receiving a perfect score affirms our efforts.

Direct Auto Insurance on Google Maps →

Business details