Analyzing 5,809,4735.8M ReviewsFor 16,01116K Experts

Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%83+20.1Value 14%85+12Replies to reviews 7%49+3.5Craft & service penalty80−2Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

Fade48 barbershop

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #63Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.8★ from 496 Google reviews

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Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fade48 barbershop is better than 86% of hair salons.A
86
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fade48 barbershop is better than 83% of hair salons.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Fade48 barbershop is better than 80% of hair salons.A
80
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Fade48 barbershop is better than 85% of hair salons.A
85
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fade48 barbershop is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Fade48 barbershop is better than 49% of hair salons.C
49

Reviews for your job

Customers hired Fade48 barbershop for 8 kinds of job.

Fade48 barbershop for eyebrow trimming

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Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$40–50
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 71/100.How Job match is calculatedBuilt only from reviews Google tagged “Eyebrow trimming”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 2

All 3 Google reviews tagged “Eyebrow trimming”

NickLocal Guide · 7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I’ve never been more impressed with a haircut than I have when Kay Farah takes care of me. I feel more confident! No more hat! Just straight up style! I definitely recommend them, awesome expertise, great products, knowledge and more! When it comes to price, I am not one to bat an eye when quality is what I…

HaircutBeard trimEyebrow trimming
RobertLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

This is NOT up for debate. The best place to get a good cut in the Metro East. Book 2 weeks ahead or else you could be waiting a while. Very great with kids and a very positive environment for all cultures and please be respectful when you go.

Paid $40–50HaircutBeard trimEyebrow trimming
Alex3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I’ve been a customer for years and you can’t go wrong here. Kay has been a stud for as long as I can remember and the only place I trust to cut my hair.

Beard maintenanceBeard trimEyebrow trimming

Price

$45-22% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut195$27–$53
Beard trim72—
Waxing34—
Straight razor shave4—
Eyebrow trimming3—
Fade cut3—
Hot towel shave3—
Curly hair2$30–$58

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