Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%83+20.1Value 14%85+12Replies to reviews 7%49+3.5Craft & service penalty80−2Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

Fade48 barbershop

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #63Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.8★ from 496 Google reviews

Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fade48 barbershop is better than 86% of hair salons.A
86
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fade48 barbershop is better than 83% of hair salons.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Fade48 barbershop is better than 80% of hair salons.A
80
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Fade48 barbershop is better than 85% of hair salons.A
85
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fade48 barbershop is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Fade48 barbershop is better than 49% of hair salons.C
49

Reviews for your job

Customers hired Fade48 barbershop for 8 kinds of job.

Fade48 barbershop for haircut

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.195
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.90
Usually paidThe price range customers picked most often for this job.$40–50
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$27–$53
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 85/100.How Job match is calculatedBuilt only from reviews Google tagged “Haircut”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#25 / 81

All 195 Google reviews tagged “Haircut” · showing 40

Marcus2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I have been using fade 48 for about a year now and they have been great and consistent since day 1. Being mixed I have unique hair that I have had messed up a time or two but inexperienced barbers but Ezel has never done me wrong. His fades are clean and his line ups are crisp. There's also something great about a…

Paid $30–40Haircut
Jon2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a great experience. Will took excellent care of me. It was my first time and I will definitely be a repeat customer.

Paid $50–60HaircutWaxingBeard trim
Matthew3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Would trust these guys with my life. Best barbers in town. No questions asked.

Paid $70–80HaircutBeard trim
AbeLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My go to shop when I lived in the midwest! They all get down but I’d always get cut by Kareem, he always had me looking right!

Paid $40–50Haircut
Don6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Kay is a master of his craft. His talent and attention to detail are truly unmatched. After years of searching for the right barbershop, I won't go anywhere else. Highly recommend Kay Farah!

Paid $40–50HaircutBeard trim
AmyLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I'm a salon owner myself and I would highly recommend these guys. They were absolutely amazing and worked well with my son. We definitely will be back!

Customer photo from Amy's review
Paid $50–60Haircut
Jay7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Highest skilled barbers around the area, have been going for 9+ years and always keep it professional.

Paid $70–80HaircutBeard trim
Dread1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Will always getting me right. I don’t normally like other people cutting my hair but he always proves me wrong. Plus the suckers at the end are lit

Paid $30–40Haircut
Bailey1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

They get me right every time! Love this place!!

Paid $40–50Haircut
sledge2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Bilal and his cutting crew are very friendly and inviting putting me at instant ease. The fact that all chairs were full also shows many others approve highly of the services. I have had the "Full Monty" treatment twice now and have left feeling very happy with both cuts. Hats off to Bilal for doing so much with so little, in my particular case.

HaircutWaxingBeard trim
alx3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Every barber is very accommodating, and welcoming either new or returning customer.

Paid $20–30Haircut
Jack9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Bilal is great! He does great work. I always get the works package. I need to look professional for work. He always does it up right. 5-star service. 100% recommend.

Paid $80–90HaircutWaxingBeard trim
Chris3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Since 2015 BILAL has done an amazing job getting me too look my best for every occasion I have had, from weddings, promotions to date night. I’ve never NOT been satisfied with his services.

Paid $80–90HaircutWaxingBeard trim
Joni1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I highly recommend Fade 48, both of my boys (Ages 16 & 10) have been going to Bilal for almost a decade! ⭐⭐⭐⭐⭐ Fade 48 is hands down the best barbershop around. My kids have been coming here, and every visit has been a great experience. The barbers are talented, take their time, and consistently deliver clean,…

Customer photo from Joni's review
Haircut
Lenny10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Just moved back here from Miami, bilal gave me exactly what I wanted

Haircut
Kevin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Extremely professional and consistent barbershop! Definitely recommend Will Hamid! Super consistent and professional all the time and provides a comfortable experience. Asked for recommendations for a new hair style and he provided extensive feedback and recommendations.

Paid $40–50Haircut
Matt2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Will does and has always done an amazing job. Very polite and professional. I recommend him to people all the time. Not one issue any time I’ve ever been. Shop is full of nice guys that are great at what they do!

Paid $30–40HaircutBeard trim
MarianoLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

This place is the real deal ….no other shop comes close …very professional and kind service …I can’t recommend them enough…Bilal is usually my stylist….the best hands down…..need a good cut?….book that appointment now

Paid $40–50HaircutBeard trim
Jacob3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Nothing else needs to be said other then they are the best barber shop in Illinois period. Perfect fades & perfect lining. You want your hair done right then this is the place to go too.

Haircut
Colin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Can’t recommend Bilal enough, I’ve been going to him for over a year and the cut is perfect every single time. He’s never let me down!

Paid $40–50Haircut
Ricky7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I had my first visit to Fade48 today and man I am hooked! Will was the absolute best. He listened to everything I asked for and had a lot of great suggestions for me as well. He was meticulous and you could just tell he takes his work very seriously. My haircut was crisp and clean! The environment was very…

Paid $30–40HaircutWaxing
Jerald1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Bilal was a privileged to have as my barber, he did a fantastic job! I’ve only gone 1 time but from that experience, I learned everyone at Fade 48 genuinely cared!

Paid $30–40Haircut
Joseph7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Moved to the area not too long ago and had the nervous task of finding a barber, I feel like I hit gold booking with Bilal at Fade48. I always leave the shop looking my best because of him, would definitely recommend.

Paid $40–50Haircut
Aaron2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

The entire Faded48 crew has done nothing but exceed expectations! I’ve been getting cut by Bilal since 2019 and have never had a bad experience. Bilal takes the time to know his clients and his skills are evident! 10/10 would recommend to anyone looking for a solid cut and experience.

Paid $40–50Haircut
Mason4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I have been goin here since I was 10 years old, and I am now 21 years old. I can say one thing about Bilal and his work ethic and how he carries himself and his business, excellent. Seeing fade 48 grow from just bilal to what it is now is truly incredible. Will always be my go to for my haircuts and who I refer everyone too!

Haircut
hassan6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Great barber shop, booked an appointment with will. Great guy, takes his time. Definitely recommend

Paid $30–40Haircut
Curt1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Best barber hands down

Paid $90–100HaircutBeard trim
Lucas1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

These guys are truly great at what they do! I’ve been going to Bilal for years and will continue to do so. The whole vibe at Fade48 is chill and you know you’ll leave with a fresh haircut. There’s a reason I make an appointment anytime I’m back in town.

Paid $50–60Haircut
Hamza4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

The atmosphere was very professional and the quality of the service was too. Will, really knows how to get you right and I plan to comeback soon!

Paid $30–40HaircutBeard trim
WaterWarriors1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Will is hands down one of the best barbers I’ve been to. Every cut is clean, detailed, and exactly how I ask for it, no shortcuts, no inconsistencies. He takes his time to make sure everything is precise, from the fade to the lineup, and you can tell he genuinely cares about his work. The professionalism and…

Paid $50–60HaircutWaxingBeard trim
Ben1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

If you’re looking for a barber who truly knows what he’s doing, I can’t recommend Will Hamid enough. Every time I sit in his chair, I leave feeling like the best version of myself. His attention to detail is unmatched—clean fades, sharp lines, and he really takes the time to understand exactly what you want. What…

Paid $30–40Haircut
Mohammad5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Will is one of the most consistent and professional barbers I’ve been to. Every cut is clean, sharp, and exactly how I ask for it. He pays serious attention to detail and takes his time to make sure everything is perfect before you leave the chair. What really stands out is how precise and reliable he is, you know…

Paid $50–60HaircutWaxingBeard trim
Frye3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Bilal is the best barber around. I’ve been to barbers in the city and all around the metro east area and he’s got them beat. Top notch skill set. Efficient, professional and listens. Barber for life.

Paid $100+HaircutWaxingBeard trim
JordanLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Hands down....the best haircut ive ever gotten. With any of them in the shop, you are getting what you pay for, and that is quality work. I have been seeing Bilal for a several years. With a couple year hiatus because I grew my hair into a mullet. I came back to Bilal to go back to a skin fade. NO ONE can touch…

Paid $40–50HaircutWaxing
Alec2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

First off this was my first visit here and it was absolutely amazing. I would recommend Bilal to my friends as he does an amazing job when it comes to cutting hair. He was extraordinarily thorough and did not rush through the cut. I look forward to returning back soon for a second visit!

Paid $40–50Haircut
angieLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

After moving to the area and suffering from mediocre to downright horrible haircuts for the last 8 months, so elated to have finally found my new barber shop. Place is clean, and the barbers are legit artists with clippers.

Paid $30–40Haircut
Chris8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Bilal does a fantastic job! Top tier fade, highly recommend.

Paid $40–50Haircut
Justin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

The best around, always does a phenomenal job!

HaircutWaxingBeard trim
Eldrick2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Her cuts always amazing. Also the eyebrow and haircut is always good despite me having ab eyebrow piercing.Have recommended several friends to him.

Paid $40–50Haircut
Leslie7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

This was my 13-year-old son’s first experience at a barbershop. Will made him feel comfortable and gave him the best haircut he’s ever had. The attention to detail and precision is incredible.

Paid $30–40Haircut

Show more haircut reviews (155 more) →

Price

$45-22% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut195$27–$53
Beard trim72—
Waxing34—
Straight razor shave4—
Eyebrow trimming3—
Fade cut3—
Hot towel shave3—
Curly hair2$30–$58

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