Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%96+23.3Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty97−0.3Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCOREFarmers Pest Control
Birmingham, AL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #91Position by Experts Score among all companies we track in this category. of 363 pest control services · 5.0★ from 613 Google reviews
Report card
Percentile vs other pest control services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Farmers Pest Control is better than 97% of pest control services.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Farmers Pest Control is better than 96% of pest control services.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Farmers Pest Control is better than 97% of pest control services.A
97
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Farmers Pest Control is better than 100% of pest control services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Farmers Pest Control is better than 100% of pest control services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Farmers Pest Control is better than 100% of pest control services.A
100
Reviews for your job
Customers hired Farmers Pest Control for 8 kinds of job.
Farmers Pest Control for general wildlife removal
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$214–$426
All 2 Google reviews tagged “General wildlife removal”
AnaBrandon9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Alan and the team are always so friendly, responsive, and professional. They come out and treat if needed between treatments and are always so polite and ready to help. Even our Dobermans love when the guys come visit! I would recommend a million times over.
Ant exterminationBed bug exterminationBee extermination+ Responsiveness+ Punctuality+ Quality
Kayla2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Rating only, no written review.
Ant exterminationBee exterminationCockroach extermination+ Responsiveness+ Punctuality+ Quality
Price
$111+2% vs typical pest control services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 59%Reasonable 41%Overpriced 0%Not sure 1%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| General pest inspection | 183 | $58–$128 |
| Termite inspection | 117 | $81–$323 |
| Cockroach extermination | 114 | $73–$246 |
| Ant extermination | 109 | $76–$214 |
| Bug & insect extermination | 102 | $58–$133 |
| Spider extermination | 95 | $76–$166 |
| Rodent extermination | 81 | $83–$323 |
| Hornet & wasp extermination | 58 | $91–$282 |
