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Fernwood Real Estate

Real estate agency · Whitefish Bay, WI · reviewed since 2020

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%99+30.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#24 of 42 commercial real estate agentsPosition by Experts Score among all companies we track in this category. · better than 44%
5.0 ★★★★★ 64 Google reviews · 24 photos
98%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
39%reviews answered by the owner
Sep 2026latest review

Fernwood Real Estate at a glance

Google reviewers rate Fernwood Real Estate 5/5 based on 64 reviews, highlighting consistent praise for the agency's communication, responsiveness, and market knowledge. Clients frequently describe the buying and selling processes as smooth and stress-free, noting that agents provide detailed guidance, staging services, and timely updates even during tight timelines. With no low-star excerpts provided to indicate specific criticisms, the feedback remains uniformly positive regarding the team's professionalism and client support.

  • Google rating: 5.0 out of 5 from 64 reviews (98% five-star).
  • Reviews on this page: 64 Google reviews (59 with written comments).
  • Owner responses: the business replied to 39% of reviews.
  • Most recent review: September 15, 2026.
  • Service: Commercial Real Estate Agent serving Whitefish Bay, Wisconsin.

Data from Google, last updated November 1, 2026.

Score profile vs other commercial real estate agents

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: satisfaction.

Satisfaction98Reliability99Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 98 (median 99)Reliability: 99 (median 99)Momentum: 100 (median 100)
Fernwood Real EstateCommercial Real Estate Agents median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fernwood Real Estate: 98/100 on this factor. Category median: 99.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fernwood Real Estate: 99/100 on this factor. Category median: 99.A
99
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fernwood Real Estate: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 68.–
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Bar = this company · dark tick = category median.

Star ratings

64 Google reviews we collected

  • 5 stars6398%
  • 4 stars12%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 59 written reviews

  • Praise12797%
  • Complaints43%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3426%
  • Would recommend3224%
  • Speed & response1814%
  • Communication1713%
  • Quality & results1511%
  • Honesty & trust108%
  • Price & value54%

What customers talk about

We read 59 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “This was our first time selling a home and she was very helpful guiding us through the whole process and very patient answering all of our questions”
  • “I’d highly recommend the Fernwood Real Estate team and would not hesitate to use them again if ever needing to buy or sell a home in the future.”
    “Can't recommend Jenn at Fernwood enough and I am sure every agent there would provide the same top-notch service.”
  • “Jenn is truly a pleasure to work with—knowledgeable, responsive, and consistently willing to go above and beyond for her clients.”
  • “Lindsey always made time for me, at the start she took the time to explain every part of the buying process—especially the nuances of condo ownership,…”
  • “We had a great experience working with Katie Hoven.”
  • “She combines deep market knowledge and extensive experience in real estate with genuine kindness and always puts her clients’ best interests first.”
  • “She also has experience with renovating/repairing old houses and can speak personally to the costs of system upgrades, renovation priorities, etc.”

People customers mention

  • Lindsey 11 reviews
  • Watson 9 reviews
  • Ciara 8 reviews
  • Milwaukee 5 reviews
  • Vebber 5 reviews
  • Hoven 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Jake8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We had a great experience working with Katie Hoven. This was our first time selling a home and she was very helpful guiding us through the whole process and very patient answering all of our questions

KylaLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Katie Laev at Fernwood Real Estate is incredible! She went above and beyond for us to finally find our dream home. We can't imagine working with any other person or agency.

Jackie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Buying your first home can be overwhelming, but Jenn made the entire experience smooth and stress-free. She combines deep market knowledge and extensive experience in real estate with genuine kindness and always puts her clients’ best interests first. From our first meeting, she understood exactly what we were…

kelly1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

We've had another outstanding home-buying experience with Jenn Bjorson! Jenn is truly a pleasure to work with—knowledgeable, responsive, and consistently willing to go above and beyond for her clients. Her kindness, professionalism, and dedication make the entire process smooth and enjoyable. If you're looking for…

WillLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Lindsey was great to work with! I appreciate her honesty when looking at properties and making the home process straightforward!

PeterLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Lindsey and her team were great to work with. She was very responsive, prepared, and did a fantastic job staging our home. Lindsey made the whole process from preparing our house to closing so easy. Jenna ensured we were kept up to date on everything that was happening and ensured a smooth transition throughout the…

Photos

Customer reviews

5.0 ★★★★★ 64 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jake Corning8 reviewsTotal number of Google reviews Jake has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We had a great experience working with Katie Hoven. This was our first time selling a home and she was very helpful guiding us through the whole process and very patient answering all of our questions

  • Property types: Houses
Response from the owner · a month ago

Thank you, Jake! It was a pleasure to work with you!

Kyla SaphirLocal Guide · 22 reviewsTotal number of Google reviews Kyla has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Katie Laev at Fernwood Real Estate is incredible! She went above and beyond for us to finally find our dream home. We can't imagine working with any other person or agency.

Response from the owner · a month ago

Kyla, thank you so much for working with Katie! Wishing you all the best in your new home

Jackie De la Cruz4 reviewsTotal number of Google reviews Jackie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Buying your first home can be overwhelming, but Jenn made the entire experience smooth and stress-free. She combines deep market knowledge and extensive experience in real estate with genuine kindness and always puts her clients’ best interests first. From our first meeting, she understood exactly what we were looking for and was professional, patient, and supportive throughout the process. She played a key role in helping our family find and successfully negotiate the purchase of our home. Her guidance made us feel confident every step of the way, and we couldn’t be happier with the experience. We are very grateful to Jennifer Bjorson for helping us find our home sweet home.

kelly hodges1 reviewTotal number of Google reviews kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We've had another outstanding home-buying experience with Jenn Bjorson! Jenn is truly a pleasure to work with—knowledgeable, responsive, and consistently willing to go above and beyond for her clients. Her kindness, professionalism, and dedication make the entire process smooth and enjoyable. If you're looking for an intelligent, caring, and hardworking realtor, Jenn is an excellent choice. Thank you, Jenn, for all of your hard work and commitment!

Will HenningLocal Guide · 16 reviewsTotal number of Google reviews Will has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lindsey was great to work with! I appreciate her honesty when looking at properties and making the home process straightforward!

Response from the owner · 5 months ago

Thank you, Will! We appreciate your review and wish you all the best in your new home

Peter NicoloffLocal Guide · 21 reviewsTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lindsey and her team were great to work with. She was very responsive, prepared, and did a fantastic job staging our home. Lindsey made the whole process from preparing our house to closing so easy. Jenna ensured we were kept up to date on everything that was happening and ensured a smooth transition throughout the sale. I’d highly recommend the Fernwood Real Estate team and would not hesitate to use them again if ever needing to buy or sell a home in the future.

Response from the owner · 6 months ago

Thank you Peter! Congratulations again on your sale!

Lake Life3 reviewsTotal number of Google reviews Lake has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Katie did an excellent job in guiding us through the buying process, especially in a competitive market! We highly recommend working with Katie and this agency!

Response from the owner · 7 months ago

Thank you! So excited for your whole family as you start this next chapter!

Meg Mader4 reviewsTotal number of Google reviews Meg has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Lindsey as a first-time homebuyer in Milwaukee was such a positive experience. Buying a home felt overwhelming at times, but she made the entire process feel manageable, clear, and even fun! Lindsey always made time for me, at the start she took the time to explain every part of the buying process—especially the nuances of condo ownership, HOAs, and what to look for in buildings in the Milwaukee market. She was patient and responsive to my questions and always enthusiastic about showings. She's incredibly knowledgeable about nuances throughout the process, and I definitely felt like she was my advocate. She helped me think through trade-offs, and pointed out things I wouldn’t have noticed. When it came time to make an offer and negotiate, her expertise truly shined and I felt like I had a strong advocate and partner in the process. I’m so grateful for Lindsey and would highly recommend to any buyer or seller!

Response from the owner · 7 months ago

Thank you Meg! It was a pleasure to partner with you on this purchase. We can't wait to see how you make the space your own!

Linda MeczykLocal Guide · 15 reviewsTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jen did a fabulous job selling our property last month. She is very thorough, knowledge snd extremely personable. She truly cares and wants the best for her clients and proved herself with my home sale. She puts her heart into it during the entire process Thank you so much Jenn.

Response from the owner · 9 months ago

Thank you for trusting Jenn and our team with the sale of your family home! We agree that she puts her heart into every client.

Jacob Proulx2 reviewsTotal number of Google reviews Jacob has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My wife and I bought a home using Lisa Eastman. Lisa was amazing to work with because she was knowledgeable and has a lot of experience being a realtor. Through managing a tight timeline, Lisa’s communication and timeliness on things truly made an impact. Whether it was a holiday, early in the morning, or late at night, Lisa was always there to help us along the way. She was great to work with and I we would recommend her and her team to anyone looking to buy or sell a home.

Response from the owner · 9 months ago

Thank you for your review Jacob! We appreciate your recommendation!

Fernwood Real Estate on Google Maps →

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