Google reviewers rate Fiesta Auto Insurance & Tax Service 4.6 out of 5 based on 167 reviews, with the owner responding to 53 percent of feedback. Positive comments frequently highlight professional staff, fast service, clear explanations of insurance coverage, and tax preparation assistance that resulted in cost savings. In contrast, lower-rated reviews criticize specific instances of rude behavior, long wait times due to system outages, and dissatisfaction with fees charged for debit or cash payments.
Google rating: 4.6 out of 5 from 167 reviews (88% five-star).
Reviews on this page: 167 Google reviews (127 with written comments).
Owner responses: the business replied to 53% of reviews.
Most recent review: June 26, 2026.
Service: Tax Preparation Service serving Santa Maria, California.
Data from Google, last updated October 27, 2026.
Photos
Customer reviews
4.6
★★★★★
167 reviews on Google
5★147
4★5
3★3
2★0
1★12
Reviews from Google, shown as published (original wording, unedited).
What customers talk about
We read 127 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“George was quick , very professional, very helpful and explained the coverages very well.”
“I don’t understand why a business would Portrayed themselves this way, not very professional.”
“I was served by Jorge Sanchez, excellent service, attention, and human touch; I highly recommend him.”
“It was a terrible experience; I'm never going back there again.”
“Jorge provided excellent service, was quick and very professional.”
“I went in on Monday June 22 and there was 3 lady’s there to be honest worst service I have ever experienced I don’t know if the workers there had tens…”
“They were fast and very informative will be telling everyone to come here.”
“Jorge helped me with all my questions and got me a great price!”
“Too many hidden fees.”
“I love the way she explain every step and made me feel comfortable.”
People customers mention
Sterling25 reviews
Michila18 reviews
Adela10 reviews
Sanchez3 reviews
Broadway3 reviews
Fabiola3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Jobs customers hired them for— from Google's service tags and the review text
Team members customers mention
Filter by topic— each topic is highlighted in the reviews in the same color
Lorena Carvajal1 reviewiTotal number of Google reviews Lorena has written across all businesses on Google Maps, not just this one.
I went in on Monday June 22 and there was 3 lady’s there to be honest worst service I have ever experienced I don’t know if the workers there had tension to each other or didn’t realize that I spoke English, the lady that was helping me spoke Spanish, but the other two ladies that were there. We’re speaking in English badly about the lady that was helping me. I don’t understand why a business would Portrayed themselves this way, not very professional. I will definitely be posting this on other social media because it’s not OK to be racist in anyway.
Response from the owner · 3 months ago
Thank you for bringing this to our attention, Lorena. We take your concerns very seriously and are committed to investigating the situation thoroughly. We value your feedback to help us improve our services for the community. We apologize for any discomfort you experienced and assure you that professionalism and respect are our top priorities.
Nichole Flores2 reviewsiTotal number of Google reviews Nichole has written across all businesses on Google Maps, not just this one.
Had an Amazon experience felt comfortable and had good laugh when talking.
Response from the owner · 6 months ago
Thank you, Nichole, for sharing your positive experience with us. We're delighted to hear that you felt comfortable and enjoyed your time. It's a pleasure to serve our community, and we look forward to welcoming you back soon!
eden abernethyLocal Guide · 25 reviewsiTotal number of Google reviews eden has written across all businesses on Google Maps, not just this one.
Michila Jorge and Adelaida are the absolute best they go above and beyond every time!! If I could give more stars I would
Response from the owner · 7 months ago
Thank you for your feedback! We're thrilled to hear that Michila Jorge and Adelaida have made such a positive impact. We're proud to have them on our team and to serve our community.
Ismael Martinez1 reviewiTotal number of Google reviews Ismael has written across all businesses on Google Maps, not just this one.
George was quick , very professional, very helpful and explained the coverages very well. Come to fiesta insurance to save money$$
Response from the owner · 10 months ago
Thank you for your kind words about George and for recommending us, Ismael. We're proud to serve our community and are delighted to hear about your positive experience. We look forward to assisting you again in the future!
Guillermo Alenjandro1 reviewiTotal number of Google reviews Guillermo has written across all businesses on Google Maps, not just this one.
Me atendió Jorge Sanchez, excelente servicio, atención, calidad humana, se los super recomiendo
Response from the owner · 11 months ago
Gracias por compartir tu experiencia positiva con nosotros, Guillermo. Nos enorgullece saber que Jorge te brindó un excelente servicio y atención. Estamos orgullosos de servir a nuestra comunidad y agradecemos tu recomendación.
David Armenta1 reviewiTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
George was very professional and helped me with my Sr 22.Fast and easy come to fiesta insurance!
Response from the owner · 11 months ago
Thank you, David, for your kind words! We're thrilled to hear that George provided you with professional and efficient service. We're proud to serve our community and appreciate your support.
Antonio marcial1 reviewiTotal number of Google reviews Antonio has written across all businesses on Google Maps, not just this one.
Jorge Sánchez muy profesional y me ahorro mucho dinero vengan con el!
Response from the owner · 11 months ago
Gracias por compartir tu experiencia positiva, Antonio. Nos enorgullece saber que Jorge pudo ayudarte de manera profesional y eficiente. Estamos orgullosos de servir a nuestra comunidad y esperamos verte de nuevo pronto.
Anahi Lara2 reviewsiTotal number of Google reviews Anahi has written across all businesses on Google Maps, not just this one.
I had a great experience!
George & Adela are super professional! Thanks for giving us a great deal! Will definitely recommend!
Response from the owner · 11 months ago
Thank you for your kind words! We're thrilled to hear you had a great experience with George and Adela. We take pride in serving our community and appreciate your recommendation.
Mario Corral3 reviewsiTotal number of Google reviews Mario has written across all businesses on Google Maps, not just this one.
I was skeptical at first, not sure if Fiesta insurance was right for me. Fortunately, Adela picked up the phone she very nice super knowledgeable and professional she was able to get me the right policy for my needs and saved me money in the process.
Response from the owner · a year ago
Thank you for sharing your experience, Mario. We're delighted to hear that Adela was able to assist you effectively and find the right policy for your needs. It's our pleasure to serve the community and help our customers save money. We appreciate your trust in us!
Jorge Sanchez1 reviewiTotal number of Google reviews Jorge has written across all businesses on Google Maps, not just this one.
They were fast and very informative will be telling everyone to come here.
Response from the owner · a year ago
Thank you, Jorge! We're thrilled to hear that you found our service fast and informative. We take pride in serving our community and appreciate your recommendation.
