Google reviewers rate First Call Heating & Cooling 4.9 out of 5 based on 1374 reviews, with the owner responding to 89% of them. Customers frequently praise technicians for punctuality, thorough explanations of repair options, and the use of photos to document issues during furnace and air conditioning maintenance. Recurring criticisms in lower-rated reviews include missed appointments, high-pressure sales tactics, and inflated quotes for equipment replacement, particularly among long-time membership customers.
Google rating: 4.9 out of 5 from 1,374 reviews (94% five-star).
Reviews on this page: 1,374 Google reviews (962 with written comments, 12 with photos).
Owner responses: the business replied to 89% of reviews.
Most recent review: November 10, 2026.
Service: Dryer Vent Cleaning Service serving Milwaukee, Wisconsin.
Data from Google, last updated November 11, 2026.
Star ratings
1,374 Google reviews we collected
4.9of 5
5 stars1,28894%
4 stars494%
3 stars101%
2 stars50%
1 star222%
Praise vs complaints
Phrases our text analysis found in 962 written reviews
98%praise
Praise1,84798%
Complaints362%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude62733%
Speed & response36719%
Quality & results33618%
Communication21511%
Would recommend1548%
Price & value1116%
Honesty & trust734%
What customers talk about
We read 962 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“It is nice to have such an educated and experience tech to deal with.”
“I had to yell into the phone multiple times, heard some scurrying, and then was hung up on.”
“Dakota performed the service quickly and had photos of the issues to show us after the service was completed, he patiently explained our options as w…”
“He did a great job explaining what was needed for our home.”
“Absolutely terrible customer service.”
“…the issues to show us after the service was completed, he patiently explained our options as well as the cost difference between repair cost and rep…”
“I would totally recommend them to family and friends!”
“I’m not impressed with their response and will not recommend them to anyone.”
“They always do a very good job and for a reasonable price.”
“I was going to sit here and write a review but you know what it's just not worth it telling you what I thought is enough.”
“My wife and I were very pleased with him and are grateful for being able to trust First Call for many years.”
“I wasn’t sure if another business swept in or if we were being scammed.”
People customers mention
Kevin15 reviews
Tyler15 reviews
Juan10 reviews
Alex10 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Dakota performed the service quickly and had photos of the issues to show us after the service was completed, he patiently explained our options as well as the cost difference between repair cost and replacement of one of our units
Response from the owner · 4 days ago
Benjamin Murphy, we are thrilled to receive your wonderful review! It is wonderful to hear that you were satisfied with the services provided by our team. Thank you for taking the time to share your positive experience with us.
Richard Highberger10 reviewsiTotal number of Google reviews Richard has written across all businesses on Google Maps, not just this one.
Arrived on time, performed expected tasks, good interpersonal skills. I would recommend this HVAC service provider.
Price assessment: Reasonable price
Price: $1–200
Services: HVAC system maintenance
Response from the owner · a year ago
No one wants to have to wait longer than promised so we are glad to hear you did not have to! We really appreciate the feedback and great review! Thank you so much for your business!
Keith Koenig11 reviewsiTotal number of Google reviews Keith has written across all businesses on Google Maps, not just this one.
"K" was as always, a joy to do business with. She did a thorough check up on our AC unit. It is nice to have such an educated and experience tech to deal with. With First Call I never have to worry. The company has always been more than good to us. A dependable and trustworthy business.
Price assessment: Great price
Price: $1–200
Services: Heating system maintenance
Response from the owner · 9 years ago
We appreciate your feedback Mr. Groth & Mr. Hansen and are thrilled to know our service team has met your needs.
Julie
Tammey15 reviewsiTotal number of Google reviews Tammey has written across all businesses on Google Maps, not just this one.
Carlos was excellent wish the ones that previously checked my furnace went in depth like he did. Feel they should of, if they did they would of seen the same thing he saw and I could of had this fixed when money was no issue now I will have to wait until next year He showed me the elevated burner has some rust and needs to be deep cleaned. I have this furnace maintenance done every year or two they should have caught this. They get a five only because Carlos went above and beyond and explained things and showed me pictures. Will ask for him when the time comes that I can afford to have the burner deep cleaned like next year.
Price assessment: Not sure
Price: $1–200
Services: HVAC system maintenance
Bongo Praninsky12 reviewsiTotal number of Google reviews Bongo has written across all businesses on Google Maps, not just this one.
Helpful professional who took the time to make sure everything was right.
Price assessment: Great price
Price: $1–200
Response from the owner · a week ago
Bongo Praninsky, your review made our day! We are overjoyed to hear that you were satisfied with the services you received from us at First Call Heating & Cooling - Mt Pleasant. Thank you for choosing us for your needs - we appreciate your business.
Tanya1 reviewiTotal number of Google reviews Tanya has written across all businesses on Google Maps, not just this one.
Dakota was friendly & very knowledgeable. He did a great job explaining what was needed for our home.
Price assessment: Great price
Price: $2,000+
Services: Heating system repair, Heating system installation, Install thermostat
Response from the owner · a week ago
Tanya, thank you so much for the kind words! We are thrilled to hear that you had a great experience with our team at First Call Heating & Cooling - Mt Pleasant. We appreciate your business and look forward to serving you again in the future.
Richard Steiner2 reviewsiTotal number of Google reviews Richard has written across all businesses on Google Maps, not just this one.
Juan did explain exactly what he did and was very polite and courteous.
Price assessment: Reasonable price
Price: $1–200
Services: A/C system maintenance
Response from the owner · 3 months ago
Wow, thank you for the awesome review! We are delighted to hear that you had a 5-star experience with First Call Heating & Cooling - Mt Pleasant. Our team works hard to provide top-notch service, and we are thrilled that it did not go unnoticed.
Richard Gobeli5 reviewsiTotal number of Google reviews Richard has written across all businesses on Google Maps, not just this one.
