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Flooring Creations, Inc.

Flooring store · El Cajon, CA · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%95+60.4Reliability 28%92+26Replies to reviews 8%92+7.6Experts Score= 94Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 30 countertop installersPosition by Experts Score among all companies we track in this category. · better than 69%
4.9 ★★★★★ 287 Google reviews · 23 photos
98%five-star reviews
4.89★last 12 monthsAverage stars on reviews from the last 12 months only.
1.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
82%reviews answered by the owner
Oct 2026latest review

Flooring Creations, Inc. at a glance

Google reviewers rate Flooring Creations, Inc. 4.9 out of 5 based on 287 reviews, frequently citing knowledgeable staff, fair pricing, and helpful guidance for selecting hardwood, vinyl, and carpet options. Customers often praise the store for transparent estimates, large in-person samples, and referrals to reliable installation teams that maintain clear communication and punctuality. A recurring criticism involves misleading online photos that do not match in-store inventory or occasional instances of rude sales interactions.

  • Google rating: 4.9 out of 5 from 287 reviews (98% five-star).
  • Reviews on this page: 287 Google reviews (282 with written comments, 65 with photos).
  • Owner responses: the business replied to 82% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Countertop Installer serving El Cajon, California.

Data from Google, last updated November 5, 2026.

Score profile vs other countertop installers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction95Reliability92Craft & service–Value–Momentum100Replies to reviews92Satisfaction: 95 (median 92)Reliability: 92 (median 90)Momentum: 100 (median 100)Replies to reviews: 92 (median 63)
Flooring Creations, Inc.Countertop Installers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Flooring Creations, Inc.: 95/100 on this factor. Category median: 92.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Flooring Creations, Inc.: 92/100 on this factor. Category median: 90.A
92
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 95.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Flooring Creations, Inc.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Flooring Creations, Inc.: 92/100 on this factor. Category median: 63.A
92

Bar = this company · dark tick = category median.

Star ratings

287 Google reviews we collected

  • 5 stars28198%
  • 4 stars21%
  • 3 stars10%
  • 2 stars10%
  • 1 star21%

Praise vs complaints

Phrases our text analysis found in 282 written reviews

  • Praise74999%
  • Complaints81%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude18725%
  • Would recommend12416%
  • Price & value11715%
  • Quality & results11615%
  • Speed & response10514%
  • Communication659%
  • Honesty & trust436%

What customers talk about

We read 282 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Gus and his team were helpful from the very beginning, starting with his website where he provides very realistic estimates for different types of flooring.”
  • “We couldn't be happier with our experience and would recommend Flooring Creations without hesitation.”
    “I can't recommend this boutique, family owned flooring company more.”
  • “Changing with the trends, being patient with me and having fair pricing.”
  • “Came in to get new engineered hardwood flooring for my condo and had a great experience!”
  • “My condo HOA has very tight requirements, but Gus and Karen were able to give me all the info I needed to put together a plan that was approved super quickly.”
    “We never had a slow day once the work started, and person on the crew was considerate of our home and kind/polite.”
  • “Explaining technical things to me, ordering samples for me, finding installers that are good.”
  • “was wonderful to work with--knowledgeable, patient, straightforward, and genuinely interested in helping us find the right flooring for our home.”

People customers mention

  • Gus 109 reviews
  • Diego 12 reviews
  • Stephanie 7 reviews
  • Karen 3 reviews
  • Recommend 3 reviews
  • Plank 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

LindsyLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Gus and his team were helpful from the very beginning, starting with his website where he provides very realistic estimates for different types of flooring. The store also has very large samples so you get a good idea of how the flooring will look when installed. Gus has a lot of knowledge about the product and best…

Customer photo from Lindsy's reviewCustomer photo from Lindsy's reviewCustomer photo from Lindsy's review
MichaelLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

I have worked with Flooring Creations over the last 12 years as an interior designer. This family owned business has everything a family business should, excellent customer service (like they want return business, because they are in it for the long run, for the next generation). Changing with the trends, being…

Lucy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Came in to get new engineered hardwood flooring for my condo and had a great experience! Gus and Gus Jr both had very helpful advice and were very accommodating when it came to picking the flooring. My condo HOA has very tight requirements, but Gus and Karen were able to give me all the info I needed to put together…

Michael4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

We had an outstanding experience with Flooring Creations from beginning to end. Gus Jr. was wonderful to work with--knowledgeable, patient, straightforward, and genuinely interested in helping us find the right flooring for our home. He took the time to explain our options, brought samples to our condo, and…

Kathleen2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I brought a piece of my ceramic plank tile in to try & match it. I had picked out 3 samples that I thought would work. Once I spoke to Gus Sr., he told me that nothing would be an exact match because they were different products. I brought the samples home & he explained that putting the LVP perpendicular to my…

DebbieLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great Customer Servic, very friendly and accommodating. Gus was very personable and knowledgeable. Installation was efficient and smooth. Love our carpet and highly recommend.

Photos

Customer reviews

4.9 ★★★★★ 287 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Lindsy HaslamLocal Guide · 9 reviewsTotal number of Google reviews Lindsy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Gus and his team were helpful from the very beginning, starting with his website where he provides very realistic estimates for different types of flooring. The store also has very large samples so you get a good idea of how the flooring will look when installed. Gus has a lot of knowledge about the product and best way to install. He also connected us with other trades people for other projects and helped manage the whole process making scheduling very easy. We most appreciated the final walk through where he came to inspect all the work and made sure we knew we could contact him if we had any concerns. Usually the project finishes and the workers leave and it becomes difficult to get a hold of them to come back and fix something. So we appreciated knowing we’d have someone to call.

Michael MetzgerLocal Guide · 10 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have worked with Flooring Creations over the last 12 years as an interior designer. This family owned business has everything a family business should, excellent customer service (like they want return business, because they are in it for the long run, for the next generation). Changing with the trends, being patient with me and having fair pricing. Explaining technical things to me, ordering samples for me, finding installers that are good. Thanks Gus :)

Lucy Lin3 reviewsTotal number of Google reviews Lucy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Came in to get new engineered hardwood flooring for my condo and had a great experience! Gus and Gus Jr both had very helpful advice and were very accommodating when it came to picking the flooring. My condo HOA has very tight requirements, but Gus and Karen were able to give me all the info I needed to put together a plan that was approved super quickly. We went with an installer that Gus recommended, and the whole process was seamless with great communication! Gus also checked in regularly to make sure everything was okay, even after we purchased all the materials. Great business, highly recommend!

Michael Borgstrom4 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We had an outstanding experience with Flooring Creations from beginning to end. Gus Jr. was wonderful to work with--knowledgeable, patient, straightforward, and genuinely interested in helping us find the right flooring for our home. He took the time to explain our options, brought samples to our condo, and carefully reviewed our HOA's flooring requirements to make sure everything would be handled properly. The attention to detail throughout the project was exceptional. What we appreciated most was the combination of expertise, honesty, excellent communication, and quality workmanship. We felt confident throughout the process, and the finished floors exceeded our expectations. We couldn't be happier with our experience and would recommend Flooring Creations without hesitation.

Suzanne LedererLocal Guide · 12 reviewsTotal number of Google reviews Suzanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a very positive experience with Flooring Creations. Gus came out to do the initial estimate and was professional, communicative, and very helpful throughout the process. Before I even came into the showroom, he had already pulled some flooring samples he thought I might like. He also went out of his way to make sure I knew where to park when I arrived. Gus wasn’t there the day I came in to look at samples, but Karen was incredibly helpful and patient. They also allowed me to take samples home for a few days, which was so helpful because I could see how the flooring looked in different lighting throughout the day. Once I made my decision, Gus ordered the flooring and everything arrived on time. One thing I’ll mention because it may be helpful to other customers: Gus recommended an installer, and at the time I didn’t realize that it was simply a recommendation and that I was welcome to use my own installer or get additional estimates. I’m in real estate and have quite a few contacts, so I probably would have compared a couple of bids had I understood that more clearly upfront. That said, I was ultimately glad to have an installer who was familiar with high-rise buildings and HOA requirements, since my condo has quite a few rules around flooring installation. Overall, I really appreciated Gus and Karen’s communication, professionalism, and help in finding the right flooring for my home.

Response from the owner · 3 weeks ago

Suzanne, thank you for taking the time to share your experience. We are so happy that you are pleased with your new floors and that you were happy with the installer that we recommended.

Kathleen Craig2 reviewsTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I brought a piece of my ceramic plank tile in to try & match it. I had picked out 3 samples that I thought would work. Once I spoke to Gus Sr., he told me that nothing would be an exact match because they were different products. I brought the samples home & he explained that putting the LVP perpendicular to my plank tile would look better because the 2 different products wouldn’t “fight” each other. He was so right & I would have never thought of that on my own. He was so professional, kind & easy to work with. He was easy to get in contact with & very responsive. I highly recommend Flooring Creations!

Response from the owner · 3 weeks ago

Kathleen, it was a pleasure working with you! Thank you for taking the time to share your experience. Most importantly thank you for your business.

Debbie von StockhausenLocal Guide · 14 reviewsTotal number of Google reviews Debbie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great Customer Servic, very friendly and accommodating. Gus was very personable and knowledgeable. Installation was efficient and smooth. Love our carpet and highly recommend.

Betsy Bodmer2 reviewsTotal number of Google reviews Betsy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Wonderful father and son business. Extremely professional, excellent product and installation. Great communication throughout project. Would definitely use them again and would not hesitate to recommend!

S H2 reviewsTotal number of Google reviews S has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I recently had a great experience at Flooring Creations. I came in the store with ideas on LVP color and Gus Jr was able to work with me and find me the perfect color. He was very patient and kind throughout the entire process. I also purchased porcelain tile and carpet. Gus Jr took his time and showed me various tiles and carpet and assisted in pulling it all together for a cohesive beautiful look. Many thanks to him!

Response from the owner · a month ago

Sally, it was a pleasure working with you! Thank you for taking your time to share your experience. Most importantly thank you for your business.

Shelly Goins6 reviewsTotal number of Google reviews Shelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Pride of ownership is clearly evident with this small business. When you speak with a sales rep, you're talking to the owner, and they are very knowledgeable; non-pushy; and transparent in their pricing. Their reputation for selling quality products and recommending professional installers is very important to them. I'm giving them four stars out of five because I unfortunately did not purchase from them - they do not sell Shaw carpeting. However, the knowledge that I gained while visiting with them will prove quite beneficial as I continue to shop.

Response from the owner · Edited 5 days ago

Hi Shelly, thank you very much for taking the time to share your experience. It would’ve been nice to get five stars for the effort that we contributed knowing that we couldn’t do business with you. Nonetheless, we wish you all the best with your carpet project.

Flooring Creations, Inc. on Google Maps →

Business details

  • Address: Parking In Front Along Sidewalk and Across Street, 1275 W Morena Blvd #92110, San Diego, CA 92110
  • Phone: (619) 275-5338
  • Website: sdflooringcreations.com
  • Service area: El Cajon, CA