Clothing store · Summerville, SC · reviewed since 2015
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%85+58.8Reliability 31%87+26.8Experts Score= 86Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#9 of 17 custom clothing servicesiPosition by Experts Score among all companies we track in this category. · better than 50%
4.8★★★★★28 Google reviews · 24 photos
93%five-star reviews
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate FLY Modern Apparel 4.8 out of 5 based on 28 reviews, with the owner responding to 68 percent of them. Customers frequently describe the store as a friendly boutique offering unique, high-quality women’s clothing, accessories, and shoes. Staff are noted for providing personalized styling assistance and helpful service for various occasions. While most feedback is positive, one reviewer mentioned that the limited inventory prevents ordering specific sizes if the available option does not fit properly.
Google rating: 4.8 out of 5 from 28 reviews (93% five-star).
Reviews on this page: 28 Google reviews (17 with written comments).
Owner responses: the business replied to 68% of reviews.
Most recent review: September 11, 2024.
Service: Custom Clothing serving Summerville, South Carolina.
Data from Google, last updated October 25, 2026.
Star ratings
28 Google reviews we collected
4.8of 5
5 stars2693%
4 stars14%
3 stars00%
2 stars00%
1 star14%
Praise vs complaints
Phrases our text analysis found in 17 written reviews
100%praise
Praise8100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
4topics
Staff & attitude563%
Quality & results113%
Speed & response113%
Price & value113%
What customers talk about
We read 17 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The clothes are beautiful and different, and the associates who work there are always very kind.”
“She gave absolutely everyone great service!”
“She quickly got all the sizes I needed & gave me personal attention even though the little shop was packed.”
“Very fashionable and affordable.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
WendyLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I love this shop and always have to run in when visiting my daughter and SIL. The clothes are beautiful and different, and the associates who work there are always very kind.
TiffanyLocal Guide · 41 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Love this store and the people! Good ole’ friendly small business to support! Thank you as well!
MelissaLocal Guide · 348 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 years ago★★★★★
Cute little gem of a store in downtown Summerville with unique and beautiful clothes and accessories (purses, jewelry, etc.) for women. The employees are very friendly and helpful. I am definitely coming back every now and again, just to see what new outfits they have.
B.Local Guide · 67 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
First time visiting this shop & won't be the last! While the selection is limited, the quality is excellent & the service is unparalleled. Olivia is the biggest sweetheart ever! I told her I had just moved to Summerville & she told me about some cool places to visit. Really really appreciate the one on one…
LoriLocal Guide · 256 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
I LOVE FLY!!!! Everyone that works there is so friendly and helpful. I had a small issue with a gift card and they went above a beyond to make things right. Every item that I have purchased from there gets me compliments when I wear them out. I would give more stars if I could.
A4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
I am not confident when it comes to shopping and finding cute clothes. I was catered to the moment I walked in. They helped me put together outfits, picked out dresses and accessories for me to try, and suggested multiple ways to wear the items. By myself I wouldn’t have picked the items that I bought. They helped…
I love this shop and always have to run in when visiting my daughter and SIL. The clothes are beautiful and different, and the associates who work there are always very kind.
Response from the owner · 2 years ago
Thank you Wendy for your 5 Star Review. We really appreciate your support and look forward to seeing you again soon.
Tiffany Johnson-WilsonLocal Guide · 41 reviewsiTotal number of Google reviews Tiffany has written across all businesses on Google Maps, not just this one.
Cute little gem of a store in downtown Summerville with unique and beautiful clothes and accessories (purses, jewelry, etc.) for women. The employees are very friendly and helpful. I am definitely coming back every now and again, just to see what new outfits they have.
B. LewisLocal Guide · 67 reviewsiTotal number of Google reviews B. has written across all businesses on Google Maps, not just this one.
First time visiting this shop & won't be the last! While the selection is limited, the quality is excellent & the service is unparalleled. Olivia is the biggest sweetheart ever! I told her I had just moved to Summerville & she told me about some cool places to visit. Really really appreciate the one on one attention. She quickly got all the sizes I needed & gave me personal attention even though the little shop was packed. She gave absolutely everyone great service! She's a gem! Can't wait to come back! Thank you!
Response from the owner · 4 years ago
Thank you so much for the nice review. It's encouraging to hear the positive feedback. FLY strives to be hands on with each person and we truly enjoy our customers. We will be putting out new inventory as our
shipments come in. We look forward to seeing you again soon.
jeana masula6 reviewsiTotal number of Google reviews jeana has written across all businesses on Google Maps, not just this one.
I LOVE FLY!!!! Everyone that works there is so friendly and helpful. I had a small issue with a gift card and they went above a beyond to make things right. Every item that I have purchased from there gets me compliments when I wear them out. I would give more stars if I could.
Response from the owner · 5 years ago
Thank you Lori for the 5 star review for FLY. We really appreciate your support and look forward to seeing you again soon.
A Mac4 reviewsiTotal number of Google reviews A has written across all businesses on Google Maps, not just this one.
I am not confident when it comes to shopping and finding cute clothes. I was catered to the moment I walked in. They helped me put together outfits, picked out dresses and accessories for me to try, and suggested multiple ways to wear the items. By myself I wouldn’t have picked the items that I bought. They helped style me and I felt really good about my selections and how they fit on my body by the time I left. Trendy and cute store!
Response from the owner · 5 years ago
Thank you for the amazing review for FLY Modern Apparel. We are so glad to know you found some beautiful styles. We really appreciate your support and look forward to seeing you again soon. Hope you can make our fashion affair on April 24th at 6:30 pm, its gonna be a fun time.
Sue PasqualLocal Guide · 68 reviewsiTotal number of Google reviews Sue has written across all businesses on Google Maps, not just this one.
