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Frugal Muse Books

Book store · Madison, WI · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%77+48.9Reliability 28%84+23.7Replies to reviews 8%50+4.1Experts Score= 77Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.77SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 32 bookstoresPosition by Experts Score among all companies we track in this category. · better than 48%
4.8 ★★★★★ 349 Google reviews
84%five-star reviews
4.80★last 12 monthsAverage stars on reviews from the last 12 months only.
2.4%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
62%reviews answered by the owner
Nov 2026latest review

Frugal Muse Books at a glance

Google reviewers rate Frugal Muse Books 4.8 out of 5 based on 349 reviews, frequently highlighting the store's extensive selection of used and new titles, reasonable pricing, and friendly staff who assist with recommendations and special orders. Customers also appreciate the availability of free book bins and the store's community-oriented atmosphere. However, recurring criticisms in lower-rated reviews cite rude customer service, overpriced comic books, and poor communication regarding the status of book sales or store credit transactions.

  • Google rating: 4.8 out of 5 from 349 reviews (84% five-star).
  • Reviews on this page: 349 Google reviews (223 with written comments, 10 with photos).
  • Owner responses: the business replied to 62% of reviews.
  • Most recent review: November 1, 2026.
  • Service: Bookstore serving Madison, Wisconsin.

Data from Google, last updated November 3, 2026.

Score profile vs other bookstores

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.

Satisfaction77Reliability84Craft & service–Value–Momentum100Replies to reviews50Satisfaction: 77 (median 80)Reliability: 84 (median 84)Momentum: 100 (median 100)Replies to reviews: 50 (median 38)
Frugal Muse BooksBookstores median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Frugal Muse Books: 77/100 on this factor. Category median: 80.B
77
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Frugal Muse Books: 84/100 on this factor. Category median: 84.A
84
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Frugal Muse Books: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Frugal Muse Books: 50/100 on this factor. Category median: 38.C
50

Bar = this company · dark tick = category median.

Star ratings

349 Google reviews we collected

  • 5 stars29484%
  • 4 stars4212%
  • 3 stars51%
  • 2 stars31%
  • 1 star51%

Praise vs complaints

Phrases our text analysis found in 223 written reviews

  • Praise15896%
  • Complaints74%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude8652%
  • Price & value6841%
  • Would recommend53%
  • Speed & response21%
  • Honesty & trust21%
  • Quality & results11%
  • Communication11%

What customers talk about

We read 223 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Very well priced and I’ve always had super friendly cashiers who’ve helped find items I’m looking for or even recommended books to me!”
    “Neither the same associate nor her rude coworker believed me and said I had to bring in the certificate.”
  • “I've both bought and sold books from and to them and have received a fair price.”
    “Great payouts on stuff but their comics are super overpriced.”
  • “…e, just wish this store was on the east side of Madison - that said I highly recommend this store, the man who owns the store was very nice, much to c…”
  • “The owners of the store have a well-curated collection of books with timely displays of relevant titles.”
  • “Not many have the time or are willing to have a genuine conversation.”
  • “Great service - and great patience.”
  • “Gretchen was lovely to speak with, and the communication was refreshing in the current world we live in.”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

LindaLocal Guide · 519 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

This is such a cool place.... Books for everyone 1st time here I was in awe at the amount of books... What they do for the community is amazing

JeffreyLocal Guide · 74 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★

Great payouts on stuff but their comics are super overpriced. Bought a copy of vatman faces by matt wagner in decent condition for 7 bucks. On its best day a like new copy of that book goes for 4 dollars. I still pulled the trigger and bought not just the first issue but all 3 because its hard to find all 3…

Victoria2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★

It’s a cute little book store with friendly staff. I’m knocking a star of the review because I wouldn’t recommend buying notecards there. They use stickers which are designed not to be removed which is not great for something you want to send someone. It takes so long to pick the sticker of the cards and it leaves a…

RioLocal Guide · 107 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Happened to get the book I wanted shipped in the day I was looking for it all over town. Wide selection, great prices, and a cool dude behind the counter

EllenLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

The Frugal Muse is a wonderful bookstore. They have a large selection of fiction, nonfiction, children, teen, and collectible books, as well as other media and gifts such as journals, cards, etc. I appreciate that they have clearance books and even a bin with free books in front in the store. The staff is friendly…

kenLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

If you enjoy bookstores this is the place for you. Large selection and reasonable prices. If you are near Madison it's definitely worth a visit

Customer reviews

4.8 ★★★★★ 349 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Filter by topic — each topic is highlighted in the reviews in the same color
Linda PlazaLocal Guide · 519 reviewsTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is such a cool place.... Books for everyone 1st time here I was in awe at the amount of books... What they do for the community is amazing

Response from the owner · 2 weeks ago

Thank you Linda!

Jacob ClarkLocal Guide · 232 reviewsTotal number of Google reviews Jacob has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you like used bookstore then here you go

Response from the owner · 3 weeks ago

Thanks Jacob!

PMKLocal Guide · 284 reviewsTotal number of Google reviews PMK has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Good selection

Jeffrey BernsteinLocal Guide · 74 reviewsTotal number of Google reviews Jeffrey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great payouts on stuff but their comics are super overpriced. Bought a copy of vatman faces by matt wagner in decent condition for 7 bucks. On its best day a like new copy of that book goes for 4 dollars. I still pulled the trigger and bought not just the first issue but all 3 because its hard to find all 3 together. All in all I spent 22 bucks on a set that sells for 10-13. Whoever prices their comics needs a reality check. Another red flag is their loose comics are the same price as the books that are sealed and backed and boarded.

Victoria George2 reviewsTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It’s a cute little book store with friendly staff. I’m knocking a star of the review because I wouldn’t recommend buying notecards there. They use stickers which are designed not to be removed which is not great for something you want to send someone. It takes so long to pick the sticker of the cards and it leaves a ton of sticky residue that you can’t exactly wash of paper. I would recommend they find a better way to price the cards. Lightly writing the price in pencil would probably be preferable to this.

Rio SLocal Guide · 107 reviewsTotal number of Google reviews Rio has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Happened to get the book I wanted shipped in the day I was looking for it all over town. Wide selection, great prices, and a cool dude behind the counter

Response from the owner · 2 months ago

Thank you Rio!

Ryan Liam Maguire19 reviewsTotal number of Google reviews Ryan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great place! I remember when there was a North Side location as well.

Response from the owner · 2 months ago

Thank you Ryan!

Ellen PetersLocal Guide · 8 reviewsTotal number of Google reviews Ellen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Frugal Muse is a wonderful bookstore. They have a large selection of fiction, nonfiction, children, teen, and collectible books, as well as other media and gifts such as journals, cards, etc. I appreciate that they have clearance books and even a bin with free books in front in the store. The staff is friendly and helpful. I've both bought and sold books from and to them and have received a fair price. At one point I brought in books they weren't interested in, and the owner actually made suggestions of other places I may be able to sell them based on their age and content. The store is inviting and homey and a book lover's dream!

Response from the owner · 2 months ago

Thank you Ellen!

ken varrigeLocal Guide · 11 reviewsTotal number of Google reviews ken has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you enjoy bookstores this is the place for you. Large selection and reasonable prices. If you are near Madison it's definitely worth a visit

Response from the owner · 3 months ago

Thank you Ken!

Eric HansenLocal Guide · 122 reviewsTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great selection. Good old bookstore feel.

Response from the owner · 3 months ago

Thank you Eric!

Frugal Muse Books on Google Maps →

Business details