Pet supply store · New Brunswick, NJ · reviewed since 2022
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%90+62.3Reliability 31%85+26.2Momentum penalty74−2.6Experts Score= 86Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#51 of 110 pet groomingiPosition by Experts Score among all companies we track in this category. · better than 54%
4.9★★★★★119 Google reviews · 24 photos
98%five-star reviews
4.73★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise the store's knowledgeable staff, extensive selection of high-quality pet foods, and self-service grooming stations. Reviewers note reasonable pricing, friendly service, and helpful product recommendations for various animal needs. However, a recurring criticism involves communication issues, specifically unreturned messages and perceived rudeness when attempting to schedule new appointments. One long-time customer also mentioned longer wait times during peak hours.
Google rating: 4.9 out of 5 from 119 reviews (98% five-star).
Reviews on this page: 119 Google reviews (90 with written comments, 22 with photos).
Owner responses: the business replied to 40% of reviews.
Most recent review: October 22, 2026.
Service: Pet Groomer serving New Brunswick, New Jersey.
Data from Google, last updated October 29, 2026.
Score profile vs other pet grooming
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.
Good Boy Good GirlPet Grooming median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Good Boy Good Girl: 90/100 on this factor. Category median: 86.A
90
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Good Boy Good Girl: 85/100 on this factor. Category median: 82.A
85
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Good Boy Good Girl: 74/100 on this factor. Category median: 100.B
74
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 57.–
–
Bar = this company · dark tick = category median.
Star ratings
119 Google reviews we collected
4.9of 5
5 stars11798%
4 stars00%
3 stars00%
2 stars00%
1 star22%
Praise vs complaints
Phrases our text analysis found in 90 written reviews
96%praise
Praise11496%
Complaints54%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude5647%
Would recommend2218%
Price & value1714%
Quality & results1412%
Speed & response54%
Honesty & trust43%
Communication11%
What customers talk about
We read 90 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The owners are top notch, extremely attentive, and knowledgeable.”
“It was rude and it came across as you didn't care for the business.”
“Definitely recommend the marrow bone and beef tendon if you have a power chewer!”
“I can not recommend them enough, wish I could give them 10 stars.”
“Nice to know that there is an affordable place to clean my dogs as opposed to shelling out big bucks at doggy daycare.”
“Everything was top-notch as always, but what really makes this place special is the leadership.”
“We went for a quick bath for our dog, they have everything you need and the prices are great.”
“I was amazed by the variety of genuinely healthy food options for animals, including frozen, human-grade choices that are nearly impossible to find locally.”
“The store was incredibly busy when I went but they still took their time with me and answered all my questions.”
People customers mention
Russell3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
IIrene4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★
After reading all great reviews, we decided that we would bring our Yorkie for grooming. Oh boy, we were so disappointed! We left several messages to make an appointment without any response! Then when my husband called, he was told that you don’t accept any new clients. Must be nice to have a regular customers. The…
JJill6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
amazing service! the customer service is something I will always shout out and they go above and beyond for their customers! We get everything for our little guy here and couldn't be happier!
TThomas5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
It was a pleasure to stumble upon this pet store. The owners are top notch, extremely attentive, and knowledgeable. I have a big english mastiff who we keep on a strict diet but GBGG was able to meet all of our needs and then some. Thank you again to the owners and I will definitely be a repeat customer.
SShelby1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
My pup and I love this place so much! The employees are so kind and they have so many options for many animals. Definitely recommend the marrow bone and beef tendon if you have a power chewer!
BBarbaraLocal Guide · 36 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Very knowledgeable about cats. Knew the stock. Very friendly and helpful. Quick. Plenty of parking.
JJimLocal Guide · 222 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I was in today and found out it was their 4th anniversary! 🎉 Such a great milestone for a fantastic business. Everything was top-notch as always, but what really makes this place special is the leadership. Russell, the owner, is awesome—he’s clearly built something wonderful here and his passion shows in every…
After reading all great reviews, we decided that we would bring our Yorkie for grooming. Oh boy, we were so disappointed! We left several messages to make an appointment without any response! Then when my husband called, he was told that you don’t accept any new clients. Must be nice to have a regular customers. The person on the phone was very rude. We live in the area and thought we would support the local business, guess not!
Response from the owner · 2 days ago
Hi Irene! I'm sorry to hear you had a bad interaction. We are also frustrated that the groomer cannot accommodate everyone seeking grooming services, but she is just one person with a full book. Maybe that shared frustration came across as rudeness on the call?
Our primary focus is pet nutrition, so we hope if you'd like give a local business another chance to meet your expectations :)
J
Jill and Chris6 reviewsiTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
amazing service! the customer service is something I will always shout out and they go above and beyond for their customers! We get everything for our little guy here and couldn't be happier!
T
Thomas Gray5 reviewsiTotal number of Google reviews Thomas has written across all businesses on Google Maps, not just this one.
It was a pleasure to stumble upon this pet store. The owners are top notch, extremely attentive, and knowledgeable. I have a big english mastiff who we keep on a strict diet but GBGG was able to meet all of our needs and then some. Thank you again to the owners and I will definitely be a repeat customer.
S
Shelby Youngblood1 reviewiTotal number of Google reviews Shelby has written across all businesses on Google Maps, not just this one.
My pup and I love this place so much! The employees are so kind and they have so many options for many animals. Definitely recommend the marrow bone and beef tendon if you have a power chewer!
B
Barbara PittalaLocal Guide · 36 reviewsiTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
I was in today and found out it was their 4th anniversary! 🎉 Such a great milestone for a fantastic business. Everything was top-notch as always, but what really makes this place special is the leadership. Russell, the owner, is awesome—he’s clearly built something wonderful here and his passion shows in every detail. Here’s to many more years of success! 🥂✨
#HappyAnniversary #SupportLocal #FourYearsStrong #CustomerService #RussellIsTheBest
K
Katie Slocum10 reviewsiTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
This place is amazing!! My Diva pup has a few special needs- and the staff was super accommodating and went out of their way to make her comfortable! We will definitely be coming back!! Thank you
Y
Yadira CarterLocal Guide · 28 reviewsiTotal number of Google reviews Yadira has written across all businesses on Google Maps, not just this one.
I love this store!! The owners are so warm and friendly! They assist with giving customers shampoo, towels while washing your dog. The pet food prices are very reasonable. The store also has an area with different holiday themes to take pics of your pet.
M
Michael BlasiLocal Guide · 70 reviewsiTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
A great place to wash your dog yourself.
Its like 10 to 15 bucks , you choose your own shampoo. The tubs are a good size they come woth a tether and the ability to adjust your own temperature.
Hair dryer is available and they provide towels. A great option than trying to wash your dog at home, cheaper than most car washes. They offer grooming, but my dogs do not require grooming. They did cut my boarder collies nails and did a fantastic job. They offer a nice variety of food and treats. You can get organic treats as well. They are a little above average on treats , but most are all natural or organic. I spend more on my food as I eat mostly organic when at home so my dogs deserve the same.
Staff is knowledgeable and very helpful.
My dogs love coming here.
Check it out for the food and treats, but what a pleasure washing my dogs with ease and no mess to clean at home
D
Dori SabikLocal Guide · 33 reviewsiTotal number of Google reviews Dori has written across all businesses on Google Maps, not just this one.
Excellent pet store with healthier food for your dog. The staff is excellent and always so helpful and friendly. Jess is awesome; definitely go see her, your pet will thank you. My girl is obsessed with the treats.
