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Graham Crackers Comics of Wisconsin

Comic book store · Madison, WI · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%70+44.5Reliability 28%71+20Replies to reviews 8%74+6.1Experts Score= 71Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.71SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#23 of 32 bookstoresPosition by Experts Score among all companies we track in this category. · better than 29%
4.7 ★★★★★ 337 Google reviews · 23 photos
84%five-star reviews
4.94★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
66%reviews answered by the owner
Nov 2026latest review

Graham Crackers Comics of Wisconsin at a glance

Customers frequently praise the store's extensive inventory of new and back issues, along with friendly, knowledgeable staff who assist both collectors and newcomers. Recurring themes include helpful service, organized displays, and the availability of rare titles. However, low-star reviews highlight inconsistent pricing, such as items charged above shelf price, and complaints about unfriendly or dismissive interactions with employees.

  • Google rating: 4.7 out of 5 from 337 reviews (84% five-star).
  • Reviews on this page: 337 Google reviews (224 with written comments, 13 with photos).
  • Owner responses: the business replied to 66% of reviews.
  • Most recent review: November 1, 2026.
  • Service: Bookstore serving Madison, Wisconsin.

Data from Google, last updated November 3, 2026.

Score profile vs other bookstores

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: satisfaction.

Satisfaction70Reliability71Craft & service–Value–Momentum100Replies to reviews74Satisfaction: 70 (median 80)Reliability: 71 (median 84)Momentum: 100 (median 100)Replies to reviews: 74 (median 38)
This companyBookstores median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Graham Crackers Comics of Wisconsin: 70/100 on this factor. Category median: 80.B
70
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Graham Crackers Comics of Wisconsin: 71/100 on this factor. Category median: 84.B
71
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Graham Crackers Comics of Wisconsin: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Graham Crackers Comics of Wisconsin: 74/100 on this factor. Category median: 38.B
74

Bar = this company · dark tick = category median.

Star ratings

337 Google reviews we collected

  • 5 stars28284%
  • 4 stars329%
  • 3 stars93%
  • 2 stars31%
  • 1 star113%

Praise vs complaints

Phrases our text analysis found in 224 written reviews

  • Praise13887%
  • Complaints2113%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude9962%
  • Would recommend2013%
  • Price & value1811%
  • Quality & results117%
  • Speed & response43%
  • Honesty & trust43%
  • Communication32%

What customers talk about

We read 224 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The selection of comics and collectibles is great and the employees are always friendly.”
    “I'm also saying that that particular manager has horrible service, just down right rude and looked unhappy to even be there.”
  • “I recommend to anyone looking for comics in Madison.”
    “Dont recommend”
  • “Knowledgeable staff, great selection, reasonable prices, kind to kids 👍”
    “Finally a few of the statues were grossly overpriced.”
  • “Same great service I have come to expect from them.”
    “Probably the worst clerk I’ve experienced in several years.”
  • “They were kind enough to get there credit card updated within a day of me posting this.”
  • “…f new things that you see it’s a bunch of great deals that they have honestly all my life I’ve always wanted to grab comic books, but I couldn’t becau…”
  • “He is a Great person really easy to talk to and very knowledgeable about store inventory.”
    “The employee I encountered was not friendly, tried to make a little convo and he completely ignored me.”

People customers mention

  • Shawn 7 reviews
  • Marvel 4 reviews
  • Day 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Matthias3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

Awesome store! Welcoming and staff is friendly and insightful. Great comic shop for collectors and those looking to get started with comics.

JosephLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Nice store, owner was very friendly and helpful. Great selection of both new and back issues plus hard to find books. They had a copy of a book I've been looking to find for years! Definitely should check them out if you're in the area. They also havw a subscription service for locals.

Customer photo from Joseph's review
Michael1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Fantastic place to shop i look forward to making a stop and grabbing my pulls ever couple of weeks. The manager is fun to chat with for a bit and he even remembers my name now. He knows I'm collecting all of the absolute comics and he knows to just slip any of the annuals, or one offs, or new series into my pull…

ScottLocal Guide · 199 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

My daughter begs me to take her here whenever she has spending money. The selection of comics and collectibles is great and the employees are always friendly. Highly recommend.

Mike7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★

Horrible employees! Super disrespectful and stuck up! Don’t try to sell stuff they will just call it trash and tell you to get out!

KathyLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

This is a great place to find new and old comics. The atmosphere is fun, relaxing, and inviting. The staff is friendly and knowledgeable, and they let you be as you look for your favorite comics or check out the fun merchandise. My husband and I love to go over and look through the $1 comics, spending hours getting…

Photos

Customer reviews

4.7 ★★★★★ 337 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Matthias Scarpaci3 reviewsTotal number of Google reviews Matthias has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome store! Welcoming and staff is friendly and insightful. Great comic shop for collectors and those looking to get started with comics.

Response from the owner · a day ago

Always appreciate such a glowing review! Thanks Matthias!

Shahidullah Nooristani1 reviewTotal number of Google reviews Shahidullah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The best too get book and Shawn best work ever should be a owner of the store

Response from the owner · 2 weeks ago

Always awesome to hear when people have such great experiences at the shop, and always great to hear who helped with the experience. Thanks Shahidullah!

Alex Hernandez1 reviewTotal number of Google reviews Alex has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

very amazing had a great experience

Response from the owner · 2 weeks ago

Thanks Alex! We appreciate you visiting us!

M HuffmanLocal Guide · 24 reviewsTotal number of Google reviews M has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great store for new and back issues!

Response from the owner · 5 months ago

Thanks for the 5 stars and support M! We appreciate you!

Joseph BeckerLocal Guide · 19 reviewsTotal number of Google reviews Joseph has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Nice store, owner was very friendly and helpful. Great selection of both new and back issues plus hard to find books. They had a copy of a book I've been looking to find for years! Definitely should check them out if you're in the area. They also havw a subscription service for locals.

Response from the owner · 5 months ago

Thanks Joseph! So glad to hear that you enjoyed your visit! If there's ever anything you can't find be sure to let us know and we can try to track it down for you!

Brian JarockiLocal Guide · 15 reviewsTotal number of Google reviews Brian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great selection, and very helpful staff.

Response from the owner · 5 months ago

Thanks Brian! We appreciate you visiting us!

Sean ShieldsLocal Guide · 190 reviewsTotal number of Google reviews Sean has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great selection of back issues

Response from the owner · 5 months ago

Thanks Sean! So glad to hear that you enjoyed your visit! If there's ever anything you can't find be sure to let us know and we can try to track it down for you!

Michael Cole1 reviewTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic place to shop i look forward to making a stop and grabbing my pulls ever couple of weeks. The manager is fun to chat with for a bit and he even remembers my name now. He knows I'm collecting all of the absolute comics and he knows to just slip any of the annuals, or one offs, or new series into my pull without even asking, because he know I want them. Thanks for all the comics!

Response from the owner · 7 months ago

Thanks Michael! Always proud to be someone's LCS!

Scott HartmanLocal Guide · 199 reviewsTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My daughter begs me to take her here whenever she has spending money. The selection of comics and collectibles is great and the employees are always friendly. Highly recommend.

Response from the owner · 5 years ago

Thanks so much Scott - glad to hear you're such an awesome Dad to take your daughter to get comics (and collectibles!) - GREATLY appreciate the nice write up and great rating! You two are awesome!

Luke Tschosik5 reviewsTotal number of Google reviews Luke has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent selection and service!

Response from the owner · 9 months ago

Thanks for visiting us and for the 5 star review Luke!

Graham Crackers Comics of Wisconsin on Google Maps →

Business details