HairSmith and CO. logo

HairSmith and CO.

Hair salon · Charlottesville, VA · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%85+20.6Value 14%83+11.7Replies to reviews 7%32+2.3Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#76 of 127 wedding hair stylistsPosition by Experts Score among all companies we track in this category. · better than 40%
4.9 ★★★★★ 289 Google reviews · 24 photos
96%five-star reviews
4.86★last 12 monthsAverage stars on reviews from the last 12 months only.
1.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
60%reviews answered by the owner
$99typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

HairSmith and CO. at a glance

Customers frequently praise the salon's skilled stylists, particularly for curly hair, color, and cuts, noting a welcoming atmosphere and professional communication. Positive reviews highlight the friendly staff and the ease of booking online. However, lower-rated feedback identifies recurring issues with pricing transparency, specifically unexpected cost increases for identical services, and appointment management problems such as same-day cancellations, no-shows, and late arrivals.

  • Google rating: 4.9 out of 5 from 289 reviews (96% five-star).
  • Reviews on this page: 289 Google reviews (233 with written comments, 14 with photos).
  • Owner responses: the business replied to 60% of reviews.
  • Most recent review: November 10, 2026.
  • Service: Wedding Hair Stylist serving Charlottesville, Virginia.

Data from Google, last updated November 10, 2026.

Score profile vs other wedding hair stylists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction88Reliability85Craft & service100Value83Momentum100Replies to reviews32Satisfaction: 88 (median 90)Reliability: 85 (median 85)Craft & service: 100 (median 99)Value: 83 (median 100)Momentum: 100 (median 100)Replies to reviews: 32 (median 55)
HairSmith and CO.Wedding Hair Stylists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.HairSmith and CO.: 88/100 on this factor. Category median: 90.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.HairSmith and CO.: 85/100 on this factor. Category median: 85.A
85
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.HairSmith and CO.: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.HairSmith and CO.: 83/100 on this factor. Category median: 100.A
83
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.HairSmith and CO.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.HairSmith and CO.: 32/100 on this factor. Category median: 55.D
32

Bar = this company · dark tick = category median.

Star ratings

289 Google reviews we collected

  • 5 stars27896%
  • 4 stars10%
  • 3 stars10%
  • 2 stars41%
  • 1 star52%

Praise vs complaints

Phrases our text analysis found in 233 written reviews

  • Praise19994%
  • Complaints126%

Price

What customers reported paying

$99-3% vs typical wedding hair stylists

Middle half of what 148 customers paid ($76–$171) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6631%
  • Quality & results4923%
  • Would recommend4722%
  • Communication178%
  • Honesty & trust157%
  • Speed & response105%
  • Price & value73%

What customers talk about

We read 233 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Lucette’s talent, professionalism, and attention to detail truly stood out, and I left feeling refreshed, confident, and so happy with the results.”
    “Katya was too immature/unprofessional to interact with me in real time when I attempted a conversation with her.”
  • “The most amazing experience included her transitioning me from salt and pepper colored hair to my natural now silver colored hair .”
    “Some of the WORST customer service I have ever experienced, and I wish I could charge them the same fee they charge customers for cancelling the day of.”
  • “I highly recommend Lucette and this wonderful salon to anyone looking for exceptional service in a friendly environment!”
    “Avoid at all costs.”
  • “Booking online was simple as was communication about my upcoming appointment.”
  • “She is so funny, so genuine, and she’s great at what she does!”
  • “…londe right, but Katya cares about the integrity of your hair and is fast which is so so nice!…”
    “Katya was 35 minutes late.”
  • “They are truly experts in hair and their pricing I very fair.”
    “Be sure to get the pricing upfront.”

People customers mention

  • Timo 19 reviews
  • Jordan 16 reviews
  • Ashley 14 reviews
  • Madi 12 reviews
  • Megan 9 reviews
  • Lucette 7 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired HairSmith and CO. for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

KathleenLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 16 hours ago★★★★★

Another wonderful hair experience at HairSmith & CO. today. I've never left disappointed from this salon. Not only do I receive a fantastic hair cut and color but it's also such a fun time with Lucette!

Paid $180–200HaircutHairstylingHair coloring
Jen10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★

They do quality work. Be sure to get the pricing upfront. My service was a 100% increase over my previous two visit visits. When I emailed asking for a reason, they were very responsive in explaining what the increase was. But when I book the same service and my hair is the same length, I don’t expect a doubling in…

Paid $200+Hair coloring
MaryLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I see Madison at HairSmith and have sent two of my friends to her, and now we're all regulars. I convinced my husband to try the salon, and he comes monthly to see Katya. Today I got a great blowout from Ashley. Big fan of the whole Hairsmith team!

Paid $60–80Haircut
Alicia2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Love this Salon. Great atmosphere and service. Megan does a beautiful job with my curly hair!

Paid $140–160Curly hairHair coloring
Becky6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

All staff is friendly and professional. My stylist Madi is always amazing with my color and cut and styling.

Customer photo from Becky's review
Paid $200+BlowdryGloss or GlazeHaircut
Sarah1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Lucette was absolutely amazing! From the moment I walked in, the salon had such a warm, welcoming atmosphere that made the entire experience relaxing and enjoyable. Lucette’s talent, professionalism, and attention to detail truly stood out, and I left feeling refreshed, confident, and so happy with the results. I…

Paid $80–100HaircutHairstylingCurly hair

Jobs customers hired them for

JobReviewsCategory typical
Haircut156$45–$81
Hairstyling83$50–$103
Hair coloring78$133–$335
Curly hair56$58–$154
Blowouts16$53–$108
Gloss or Glaze4—
Hair highlighting4$176–$371
Balayage4$214–$426

Compare with

Photos

Customer reviews

4.9 ★★★★★ 289 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
KathleenLocal Guide · 14 reviewsTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Another wonderful hair experience at HairSmith & CO. today. I've never left disappointed from this salon. Not only do I receive a fantastic hair cut and color but it's also such a fun time with Lucette!

  • Price: $180–200
  • Services: Haircut, Hairstyling, Hair coloring
Ann Gonya4 reviewsTotal number of Google reviews Ann has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Katya is talented and kind. You will love what she does with your hair!🤩

  • Price: $180–200
  • Services: Haircut, Hairstyling, Hair coloring
  • Atmosphere: Relaxing, Cozy
  • Maintenance: Well-kept
Response from the owner · a year ago

Talent + kindness is our love language--so glad Katya came through for you!

Jen Sheaks10 reviewsTotal number of Google reviews Jen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They do quality work. Be sure to get the pricing upfront. My service was a 100% increase over my previous two visit visits. When I emailed asking for a reason, they were very responsive in explaining what the increase was. But when I book the same service and my hair is the same length, I don’t expect a doubling in price, especially without transparency beforehand. The difference was that the stylist I had this time decided to add a gloss and use extra color. She also added highlights. I requested none of this. And I am happy to pay for it if that is her recommendation, but I felt taken advantage of when it came time to check out.

  • Price: $200+
  • Services: Hair coloring
Mary AndrewsLocal Guide · 27 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I see Madison at HairSmith and have sent two of my friends to her, and now we're all regulars. I convinced my husband to try the salon, and he comes monthly to see Katya. Today I got a great blowout from Ashley. Big fan of the whole Hairsmith team!

  • Price: $60–80
  • Services: Haircut
  • Atmosphere: Energetic
Caitlin Critzer4 reviewsTotal number of Google reviews Caitlin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Katya is amazing! She always slays 💋🖤

MacKenzie Flynn6 reviewsTotal number of Google reviews MacKenzie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If I could give zero, I would. This place is a joke. I’ve never been here because the two times I tried to book my very first appointments with them they cancelled on me the day of. Oh, and it was an obvious lie/excuse they gave both times. Some of the WORST customer service I have ever experienced, and I wish I could charge them the same fee they charge customers for cancelling the day of.

Alicia Arnold2 reviewsTotal number of Google reviews Alicia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love this Salon. Great atmosphere and service. Megan does a beautiful job with my curly hair!

  • Price: $140–160
  • Services: Curly hair, Hair coloring
  • Atmosphere: Relaxing, Energetic
  • Maintenance: Well-kept
Madhu Misra1 reviewTotal number of Google reviews Madhu has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent

  • Price: $60–80
  • Services: Haircut
Response from the owner · a year ago

We're so grateful for your rating—thanks for visiting us!

Becky O'Brien6 reviewsTotal number of Google reviews Becky has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

All staff is friendly and professional. My stylist Madi is always amazing with my color and cut and styling.

  • Price: $200+
  • Services: Blowdry, Gloss or Glaze, Haircut, Hairstyling, Hair coloring
Response from the owner · a year ago

Becky, We couldn't agree more-Madi is truly amazing! We are so glad you had a great experience, and we will be sure to share your kind words with her. We look forward to seeing you again soon.

Antonia Bouchard6 reviewsTotal number of Google reviews Antonia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Meghan gives me the best haircut!

  • Services: Haircut, Hairstyling, Curly hair
Response from the owner · a year ago

We couldn't agree more-Megan is truly the best! We are so glad you had a great experience, and will share your kind words with her. We look forward to seeing you again soon.

HairSmith and CO. on Google Maps →

Business details