Photographer · Spearfish, SD · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%98+25.6Value 15%93+14.2Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#118 of 201 photographersiPosition by Experts Score among all companies we track in this category. · better than 42%
5.0★★★★★47 Google reviews
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Haley Mercedes Photography 5/5 based on 47 reviews, noting the owner replied to 49% of comments. Clients frequently describe the photographer as organized, punctual, and communicative, highlighting her ability to keep events on schedule while making subjects feel comfortable. Services include weddings, engagements, and senior portraits, with customers praising the natural quality of the images and affordable pricing. No common criticisms appear in the provided excerpts.
Google rating: 5.0 out of 5 from 47 reviews (100% five-star).
Reviews on this page: 47 Google reviews (45 with written comments, 18 with photos).
Owner responses: the business replied to 49% of reviews.
Most recent review: January 20, 2026.
Service: Photographer serving Spearfish, South Dakota.
Data from Google, last updated October 25, 2026.
Score profile vs other photographers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: value.
haley mercedes photographyPhotographers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.haley mercedes photography: 100/100 on this factor. Category median: 99.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.haley mercedes photography: 98/100 on this factor. Category median: 99.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.haley mercedes photography: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.haley mercedes photography: 93/100 on this factor. Category median: 100.A
93
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.haley mercedes photography: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 62.–
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Bar = this company · dark tick = category median.
Star ratings
47 Google reviews we collected
5.0of 5
5 stars47100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 45 written reviews
95%praise
Praise6995%
Complaints45%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend2027%
Staff & attitude1521%
Speed & response1318%
Quality & results912%
Communication811%
Price & value45%
Honesty & trust45%
What customers talk about
We read 45 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I 100% recommend Haley to capture any important occasions☺️”
“I cannot recommend her enough!”
“We received many compliments, not only about her photos, but about how fun and professional she is.”
“She was very responsive and made the whole process so easy.”
“She was really easy to work with, did a great job directing the family and posing, and the pictures turned out incredible.”
“She was extremely easy to communicate with and is very timely with her replies and helping to plan things.”
“We live in Bismarck ND and the 5 hour drive to work with Haley has been worth it every time!”
“She knows how to capture the most genuine, raw moments!”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Sabrina2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
I am a long time fan of Haley's photography. I was so excited that she was willing to travel to Wyoming to photograph my wedding. She is so organized and had lots of tools to help with planning. We were all impressed by her ability to capture so many photos in a short amount of time. The posed photos turned out…
Kennedy1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Haley was INCREDIBLE to work with for our engagement and wedding. We are obsessed with our engagement and wedding photos ! They captured every moment perfectly—real, emotional, and fun. The photos are stunning and feel so us. Professional, easygoing, and incredibly talented. We couldn’t be happier and will treasure these photos forever!
heatherLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Haley is our photographer for our wedding in 2026. Our planner helped us meet Haley and once we chatted we canceled our other photographer meetings and booked her. She made us feel very comfortable and that was very evident during our engagement photos in 2025. Haley made it easy for us by providing great ideas for…
Ashley1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Haley was fantastic to work with. Communication was great. She photographed our wedding and was very well organized and her processes went very smoothly and resulted in photos we are incredibly happy with. She also made the hectic day feel less hectic with her calming presence and flexibility.
DaniLocal Guide · 8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Haley is incredible!! I would post all our wedding pictures here if I could. She is SO organized and wonderful to work with. We received many compliments, not only about her photos, but about how fun and professional she is. She kept our day running smoothly and on schedule, plus her work is STUNNING. I cannot recommend her enough!
Kristina4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Cannot recommend Haley enough! I am the owner of Sculpt Reformer Studio in Spearfish & we used HMP as our photographer for staff and studio photos on two separate occasions- her work far exceeds my expectations every time. She is so fun to work with and will make you feel so comfortable during your session. Not…
I am a long time fan of Haley's photography. I was so excited that she was willing to travel to Wyoming to photograph my wedding. She is so organized and had lots of tools to help with planning. We were all impressed by her ability to capture so many photos in a short amount of time. The posed photos turned out great and she also captured many candid moments that I love.
Response from the owner · 9 months ago
Thank you SO much Sabrina!!! 🫶🏼
Kennedy & Niko Pezonella1 reviewiTotal number of Google reviews Kennedy has written across all businesses on Google Maps, not just this one.
Haley was INCREDIBLE to work with for our engagement and wedding. We are obsessed with our engagement and wedding photos ! They captured every moment perfectly—real, emotional, and fun. The photos are stunning and feel so us. Professional, easygoing, and incredibly talented. We couldn’t be happier and will treasure these photos forever!
Response from the owner · 9 months ago
Thank you so much Kennedy! 🫶🏼
heather adolphLocal Guide · 19 reviewsiTotal number of Google reviews heather has written across all businesses on Google Maps, not just this one.
Haley is our photographer for our wedding in 2026. Our planner helped us meet Haley and once we chatted we canceled our other photographer meetings and booked her. She made us feel very comfortable and that was very evident during our engagement photos in 2025. Haley made it easy for us by providing great ideas for photo locations and poses that felt natural and fun. Can't wait to have Haley shoot our wedding!
Response from the owner · 9 months ago
Thank you so much Heather!! I can’t wait for your wedding!
Ashley Wilkens1 reviewiTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Haley was fantastic to work with. Communication was great. She photographed our wedding and was very well organized and her processes went very smoothly and resulted in photos we are incredibly happy with. She also made the hectic day feel less hectic with her calming presence and flexibility.
Response from the owner · 9 months ago
Thank you so much Ashley! 🫶🏼
Dani HLocal Guide · 8 reviewsiTotal number of Google reviews Dani has written across all businesses on Google Maps, not just this one.
Haley is incredible!! I would post all our wedding pictures here if I could. She is SO organized and wonderful to work with. We received many compliments, not only about her photos, but about how fun and professional she is. She kept our day running smoothly and on schedule, plus her work is STUNNING. I cannot recommend her enough!
Response from the owner · 9 months ago
Awh!! Thank you so much Danielle!! 🫶🏼
Kristina Agena4 reviewsiTotal number of Google reviews Kristina has written across all businesses on Google Maps, not just this one.
Cannot recommend Haley enough! I am the owner of Sculpt Reformer Studio in Spearfish & we used HMP as our photographer for staff and studio photos on two separate occasions- her work far exceeds my expectations every time. She is so fun to work with and will make you feel so comfortable during your session. Not to mention her intense attention to details, which make all the difference when your photos come back. Haley Mercedes Photography is my go- to choice for photos in the Black Hills area! 😊
Response from the owner · 9 months ago
Kristina you’re the best, thank you so much!! I love being a part of the Sculpt brand!!
Liam Slavin6 reviewsiTotal number of Google reviews Liam has written across all businesses on Google Maps, not just this one.
Haley photography did my wedding. She was really easy to work with, did a great job directing the family and posing, and the pictures turned out incredible. My wife and I are obsessed with how good they look. Thank you again!!
Response from the owner · a year ago
Thank you Liam!!
Kenzie Doto7 reviewsiTotal number of Google reviews Kenzie has written across all businesses on Google Maps, not just this one.
Haley is great! She’s photographed a couple session, engagement session, and wedding session for me. She is hilarious and makes your session fun, relaxed and enjoyable! Whenever I have an event I need pictures for, Haley is the first that comes to mind! She knows how to capture the most genuine, raw moments!
Response from the owner · a year ago
Thank you Kenzie!
Aspen Galster8 reviewsiTotal number of Google reviews Aspen has written across all businesses on Google Maps, not just this one.
Haley is THE BEST to work with! She captured both our wedding and engagement photos…we had no idea what to do for poses and had little to no inspo photos, but she still absolutely crushed it and made us feel comfortable! I 100% recommend Haley to capture any important occasions☺️
Response from the owner · a year ago
Thank you Aspen!! 💘
morgan wald1 reviewiTotal number of Google reviews morgan has written across all businesses on Google Maps, not just this one.
Haley photographed our engagement and wedding pictures. She does a fantastic job. We loved her personality and the way she was able to capture all the special moments. We cannot recommend her enough!!
