Hello Sugar | Abilene Brazilian Wax & Sugar Salon logo

Hello Sugar | Abilene Brazilian Wax & Sugar Salon

Hair removal service · Abilene, TX

4.8 ★★★★★ 265 Google reviews · 11 photos
94%five-star reviews
84%reviews answered by the owner
Nov 2026latest review

Hello Sugar | Abilene Brazilian Wax & Sugar Salon at a glance

Google reviewers rate the salon 4.8 out of 5 based on 265 reviews, frequently praising the staff’s professionalism, punctuality, and ability to make first-time clients feel comfortable. Customers often mention quick service, clean facilities, and helpful communication regarding aftercare or membership options. However, a minority of low-star reviews criticize incomplete hair removal, skin irritation, and instances of rude behavior or missed appointments.

  • Google rating: 4.8 out of 5 from 265 reviews (94% five-star).
  • Reviews on this page: 265 Google reviews (206 with written comments, 3 with photos).
  • Owner responses: the business replied to 84% of reviews.
  • Most recent review: November 12, 2026.
  • Service: Beauty Salon serving Abilene, Texas.

Data from Google, last updated November 13, 2026.

Star ratings

265 Google reviews we collected

  • 5 stars24894%
  • 4 stars52%
  • 3 stars10%
  • 2 stars42%
  • 1 star73%

Praise vs complaints

Phrases our text analysis found in 206 written reviews

  • Praise25598%
  • Complaints62%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude8834%
  • Quality & results7127%
  • Would recommend3815%
  • Speed & response3513%
  • Communication135%
  • Price & value93%
  • Honesty & trust73%

What customers talk about

We read 206 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Berna was very helpful when I needed to last minute reschedule my appointment!”
  • “She’s great at her job and quick with great results.”
  • “I was comfortable and appreciated the information provided :) absolutely recommend”
  • “Great people, fast service, very clean& great prices Alyssa is the best ❤️”
  • “She explained every step and made it as comfortable as possible.”
  • “Quick, friendly, affordable!”
    “My skin was irritated and ripped off and the next day I had breakouts/pimples around my brows, something I never experience.”
  • “She kept it lighthearted and was up front about what to expect.”

People customers mention

  • Melissa 17 reviews
  • Alexandria 8 reviews
  • Alyssa 6 reviews
  • Samantha 5 reviews
  • Waxxpot 5 reviews
  • Rae 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Photos

Customer reviews

4.8 ★★★★★ 265 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
J.J. Anderson8 reviewsTotal number of Google reviews J.J. has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a great experience! My eyebrows look amazing! Great eyebrow wax!

Response from the owner · a day ago

Thank you so much! Happy to hear you loved your eyebrow wax and are pleased with how your brows turned out.

Velisa Espinoza6 reviewsTotal number of Google reviews Velisa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Alyssa was great and very professional. She took time to make recommendations and educate. She told me about other services I could try and sold me on the membership. Very kind and professional.

Response from the owner · a day ago

Thank you, Velisa! Happy to hear Alyssa took time to share recommendations and explain the membership so clearly.

Izabelle Larson2 reviewsTotal number of Google reviews Izabelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Berna was very helpful when I needed to last minute reschedule my appointment!

Response from the owner · 3 days ago

Thanks, Izabelle! Happy to hear Berna was able to help with your last-minute rescheduling.

Kalee Brazier9 reviewsTotal number of Google reviews Kalee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mellissa was so good and professional!

Response from the owner · 6 days ago

Thanks, Kalee! We’re so glad to hear Mellissa was so professional.

Melanie HootenLocal Guide · 8 reviewsTotal number of Google reviews Melanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It was my first time getting a Brazilian! Alyssa was amazing and I will definitely be back!!

Response from the owner · a week ago

Melanie, Alyssa made your first Brazilian a good one. We’ll be happy to see you again.

Rena Wilson (Rosalyn)8 reviewsTotal number of Google reviews Rena has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Cold. Fast. Effective

Bridget PonceLocal Guide · 54 reviewsTotal number of Google reviews Bridget has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great people, fast service, very clean& great prices Alyssa is the best ❤️

chloe campos2 reviewsTotal number of Google reviews chloe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Alyssa is the best!! She’s great at her job and quick with great results.

Response from the owner · a week ago

Thank you for the kind words about Alyssa! We appreciate you sharing your experience.

alana cooper2 reviewsTotal number of Google reviews alana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I loved my experience here and Alexandria was GREAT!!

Response from the owner · 2 weeks ago

Thank you for your kind words! We’re so glad you loved your experience, and it’s wonderful to hear Alexandria made such a great impression.

Onjel MedfordLocal Guide · 6 reviewsTotal number of Google reviews Onjel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My first time getting a Brazilian wax. My esthetician was Alexandria. She was professional and very welcoming. She explained every step and made it as comfortable as possible. I have already booked my next waxing.

Response from the owner · 2 weeks ago

Thank you for sharing about your first Brazilian wax, Onjel. We’re glad Alexandria helped you feel welcome and comfortable, and we appreciate you booking your next waxing with us.

Hello Sugar | Abilene Brazilian Wax & Sugar Salon on Google Maps →

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