Travel agency · Tallahassee, FL · reviewed since 2017
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%77+48.9Reliability 28%76+21.5Replies to reviews 8%93+7.7Experts Score= 78Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.78SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#26 of 34 travel agenciesiPosition by Experts Score among all companies we track in this category. · better than 24%
4.7★★★★★25 Google reviews · 24 photos
84%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Holiday Cruises & Tours 4.7 out of 5 based on 25 reviews, with the owner responding to all feedback. Customers frequently praise the agency’s staff for being knowledgeable, attentive to detail, and helpful in planning Caribbean, European, and anniversary cruises within specific budgets. Positive themes include friendly communication, value for money, and effective trip coordination. The primary criticism involves limited inventory, with some clients noting that the agency did not have options matching their specific interests.
Google rating: 4.7 out of 5 from 25 reviews (84% five-star).
Reviews on this page: 25 Google reviews (17 with written comments).
Owner responses: the business replied to 100% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Holiday Cruises & ToursTravel Agencies median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Holiday Cruises & Tours: 77/100 on this factor. Category median: 91.B
77
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Holiday Cruises & Tours: 76/100 on this factor. Category median: 92.B
76
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Holiday Cruises & Tours: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Holiday Cruises & Tours: 93/100 on this factor. Category median: 38.A
93
Bar = this company · dark tick = category median.
Star ratings
25 Google reviews we collected
4.7of 5
5 stars2184%
4 stars28%
3 stars14%
2 stars00%
1 star14%
Praise vs complaints
Phrases our text analysis found in 17 written reviews
100%praise
Praise7100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
3topics
Staff & attitude457%
Quality & results229%
Would recommend114%
What customers talk about
We read 17 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Most excellent travel experts and coordinators, these friendly and courteous folks will get you where you want to go, to see what you want to see, in…”
“Our trip was planned by Ruth she did an outstanding job setting the trip for us every detail was attended to.”
“I highly recommend her!”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
EricLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Most excellent travel experts and coordinators, these friendly and courteous folks will get you where you want to go, to see what you want to see, in the best manner.
Don2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
We had a great time on Utopia the entertainment and activities were excellent. We worked with Cynell, she recommended this cruise for our anniversary. Loved it and will cruise again soon.
Michael and Kendra Branton
NikkiLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Paulette always does a great job! She's knowledgeable, helpful and attentive to detail. I highly recommend her!
B2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I recently worked with Josh Harley on both a Caribbean cruise and a European river cruise. Josh has been great to work with. He was extremely helpful in finding the perfect trips within the specified budget. I look forward to working with him on future adventures.
LAURALocal Guide · 181 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 years ago★★★★★
Natalie was great at helping us find our bucket list trip! Can't wait to experience our voyage!
MikeLocal Guide · 158 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 years ago★★★★★
Our trip was planned by Ruth she did an outstanding job setting the trip for us every detail was attended to. Will go back to her for any future trip
Most excellent travel experts and coordinators, these friendly and courteous folks will get you where you want to go, to see what you want to see, in the best manner.
Response from the owner · a month ago
Eric & Paula, thank you so much for the wonderful review. We’re grateful you trusted us to coordinate your trip, and we’re glad our team’s friendly, courteous planning helped you get exactly where you wanted to go and see what you wanted to see.
Don Carlos2 reviewsiTotal number of Google reviews Don has written across all businesses on Google Maps, not just this one.
We had a great time on Utopia the entertainment and activities were excellent. We worked with Cynell, she recommended this cruise for our anniversary. Loved it and will cruise again soon.
Michael and Kendra Branton
Response from the owner · 2 months ago
Don, thank you for sharing this—I'm so glad you had a great time on Utopia and enjoyed the entertainment and activities. It means a lot that Chynell’s recommendation was a perfect fit for your anniversary, and we’d love to help you plan your next cruise when you’re ready. :-)
Nikki PritchettLocal Guide · 13 reviewsiTotal number of Google reviews Nikki has written across all businesses on Google Maps, not just this one.
Paulette always does a great job! She's knowledgeable, helpful and attentive to detail. I highly recommend her!
Response from the owner · 2 months ago
Thank you, Nikki! We’re so happy to hear Paulette’s knowledge, helpfulness, and attention to detail made a difference in your planning experience. We truly appreciate your recommendation and look forward to helping with your next trip. 😊
esmeralda campoLocal Guide · 74 reviewsiTotal number of Google reviews esmeralda has written across all businesses on Google Maps, not just this one.
Thank you, Esmeralda! We really appreciate the 5-star rating and your thumbs-up. If you ever need help planning a cruise or vacation, we’re here to make it easy.
B Blair2 reviewsiTotal number of Google reviews B has written across all businesses on Google Maps, not just this one.
I recently worked with Josh Harley on both a Caribbean cruise and a European river cruise. Josh has been great to work with. He was extremely helpful in finding the perfect trips within the specified budget. I look forward to working with him on future adventures.
Response from the owner · 2 months ago
Blair, thank you for the wonderful review! We’re so glad Josh was able to help you find the perfect Caribbean and European river cruises within your budget, and make the planning process easy. We look forward to helping you with your next adventure.
ronnie dwightLocal Guide · 131 reviewsiTotal number of Google reviews ronnie has written across all businesses on Google Maps, not just this one.
Hi Ronnie, we're sorry to hear you had a disappointing experience. We'd appreciate the opportunity to learn more, as we aren't able to identify the details from your review. If you could contact our office with your booking information, we'll be happy to look into it and do our best to address your concerns.
Mark PaceLocal Guide · 95 reviewsiTotal number of Google reviews Mark has written across all businesses on Google Maps, not just this one.
Thank you, Mark! We really appreciate you saying we’re the best travel agency in Tallahassee, and we’re glad you had a great experience with Holiday Cruises & Tours. We look forward to helping you plan your next trip.
LAURA MULLINAXLocal Guide · 181 reviewsiTotal number of Google reviews LAURA has written across all businesses on Google Maps, not just this one.
Natalie was great at helping us find our bucket list trip! Can't wait to experience our voyage!
Response from the owner · Edited a month ago
Laura, thank you so much for the kind words! We’re glad we could help you lock in that bucket-list trip, and we’re excited for you to experience your voyage.
Judy SpencerLocal Guide · 598 reviewsiTotal number of Google reviews Judy has written across all businesses on Google Maps, not just this one.
They didn't have any thing I wanted or was interested in.
Response from the owner · 2 months ago
Hi Judy, thank you for sharing this with us. I’m sorry we didn’t have anything that matched what you were looking for or interested in—if you’re open to it, let us know the kind of trip you had in mind and we’ll do our best to suggest some options or alternatives.
Mel ChangLocal Guide · 287 reviewsiTotal number of Google reviews Mel has written across all businesses on Google Maps, not just this one.
Thank you, Mel! I’m glad you had a great experience with our travel agency, and we really appreciate the 5-star review. We hope to help you plan another trip soon.
