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iCoach Nutrition

Nutritionist · Frisco, TX · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%96+29.5Experts Score= 97Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#25 of 140 nutritionistsPosition by Experts Score among all companies we track in this category. · better than 83%
5.0 ★★★★★ 189 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
52%reviews answered by the owner
Aug 2026latest review

iCoach Nutrition at a glance

iCoach Nutrition holds a 5/5 rating from 189 reviews, with the owner responding to 52% of feedback. Clients consistently describe personalized nutrition coaching that addresses dietary needs, mental well-being, and fitness goals through evidence-based strategies. Reviewers highlight the provider's clear communication, accountability, and ability to create sustainable habits for various lifestyles. The single low-star review noted a lack of perceived value, though it did not identify specific service failures.

  • Google rating: 5.0 out of 5 from 189 reviews (99% five-star).
  • Reviews on this page: 189 Google reviews (180 with written comments).
  • Owner responses: the business replied to 52% of reviews.
  • Most recent review: August 9, 2026.
  • Service: Nutritionist serving Frisco, Texas.

Data from Google, last updated October 25, 2026.

Score profile vs other nutritionists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction98Reliability96Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 98 (median 95)Reliability: 96 (median 94)Momentum: 100 (median 100)
iCoach NutritionNutritionists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.iCoach Nutrition: 98/100 on this factor. Category median: 95.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.iCoach Nutrition: 96/100 on this factor. Category median: 94.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.iCoach Nutrition: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 49.–
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Bar = this company · dark tick = category median.

Star ratings

189 Google reviews we collected

  • 5 stars18799%
  • 4 stars11%
  • 3 stars00%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 180 written reviews

  • Praise15695%
  • Complaints85%

Topic share

How often each topic comes up in the written reviews

  • Would recommend5433%
  • Staff & attitude4628%
  • Quality & results2012%
  • Speed & response1710%
  • Honesty & trust159%
  • Communication74%
  • Price & value53%

What customers talk about

We read 180 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I highly recommend Justin and his team at iCoach Nutrition.”
  • “…ne who actually cared and helped me establish personal, fitness, and professional goals making me push myself and develop my overall professional deve…”
  • “Working with Justin at iCoach Nutrition has been a great experience.”
    “en me 9 months to see patterns, unlearn bad habits taught by various horrible sources, and then continue reapplying the simple and effective strategi…”
  • “I used to chase quick fixes, but he helped me really understand calorie deficits and how to approach things in a way that’s actually sustainable long term.”
    “Recovering from a back injury and giving me confidence to start slow and continue to push myself to get better.”
  • “I’ve been working with Justin for the past six months, and I can honestly say it’s been life-changing.”
  • “His knowledge of nutrition, paired with his ability to explain things clearly, made a huge difference for me.”
  • “While it can be a challenging program, it is well worth it for anyone who is serious about improving their fitness and maintaining a healthy body.”

People customers mention

  • Justin 120 reviews
  • Murphy 16 reviews
  • Lauren 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

J1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I highly recommend Justin and his team at iCoach Nutrition. I went in looking for a nutrition coach and what I got was someone who not only helped me with my nutrition, but someone who actually cared and helped me establish personal, fitness, and professional goals making me push myself and develop my overall…

Marcie6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Justin is such a great health coach! He met me where I was and helped baby step into better health and weight. Now I have built habits that will keep me strong and healthy going forward the rest of my life. If you are feeling overwhelmed by all the noise in the nutrition and exercise space, Justin is your man!…

Daniel2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Justin was a great coach and educator in my journey to getting back on track towards the goals I’ve been wanting to get to. His knowledge in this space is top-tier. I recommend anyone, no matter where you’re at in your journey, to work with him.

Dani6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I can’t say enough good things about Justin—he’s been an awesome nutritionist to work with. I used to chase quick fixes, but he helped me really understand calorie deficits and how to approach things in a way that’s actually sustainable long term. He made everything feel realistic and doable, not overwhelming. It…

Brad1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Justin is very compassionate and makes you feel like you are his only client !! He asks a lot of questions and then researches for information about your situation! I highly recommend Justin !

naveen7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Working with Justin at iCoach Nutrition has been a great experience. He tailored everything to my preferences—especially vegetarian meals—while also helping me prioritize mental fitness (stress, mindset, and consistency) alongside nutrition. His approach is practical, supportive, and easy to stick with, and I’ve…

Photos

Customer reviews

5.0 ★★★★★ 189 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
J D1 reviewTotal number of Google reviews J has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I highly recommend Justin and his team at iCoach Nutrition. I went in looking for a nutrition coach and what I got was someone who not only helped me with my nutrition, but someone who actually cared and helped me establish personal, fitness, and professional goals making me push myself and develop my overall professional development, fitness, and wellness. I have a very demanding career with a schedule that can change in an instant. Not only did Justin make it work on his end, but he helped me find ways to navigate challenges and stay on track towards my goals in a demanding environment. If you're looking for someone to just give you simple macros and be done, this isn't the place. If you're looking for someone to listen, care, and put in actual effort to educate you and challenge you to be successful in your goals then this is the place for you!

Marcie Ramirez6 reviewsTotal number of Google reviews Marcie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justin is such a great health coach! He met me where I was and helped baby step into better health and weight. Now I have built habits that will keep me strong and healthy going forward the rest of my life. If you are feeling overwhelmed by all the noise in the nutrition and exercise space, Justin is your man! Thank you for helping me change my life, Justin!

Daniel Garcia2 reviewsTotal number of Google reviews Daniel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justin was a great coach and educator in my journey to getting back on track towards the goals I’ve been wanting to get to. His knowledge in this space is top-tier. I recommend anyone, no matter where you’re at in your journey, to work with him.

Dani Molina6 reviewsTotal number of Google reviews Dani has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I can’t say enough good things about Justin—he’s been an awesome nutritionist to work with. I used to chase quick fixes, but he helped me really understand calorie deficits and how to approach things in a way that’s actually sustainable long term. He made everything feel realistic and doable, not overwhelming. It finally clicked that this is about building habits you can stick with, not being perfect. I’d 100% recommend him—10/10.

Brad Hawkins1 reviewTotal number of Google reviews Brad has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justin is very compassionate and makes you feel like you are his only client !! He asks a lot of questions and then researches for information about your situation! I highly recommend Justin !

naveen indukur7 reviewsTotal number of Google reviews naveen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Justin at iCoach Nutrition has been a great experience. He tailored everything to my preferences—especially vegetarian meals—while also helping me prioritize mental fitness (stress, mindset, and consistency) alongside nutrition. His approach is practical, supportive, and easy to stick with, and I’ve felt more in control and steady in my progress. Consistency is the key, and Justin really helped me build it. He hold you accountable.

Anish Indukur1 reviewTotal number of Google reviews Anish has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justin helped me completely transform my mindset on nutrition and health. Not only is he a great coach, but also a very knowledgeable person! His structured approach and evidence-based programs are world class.

Vanessa Bernal4 reviewsTotal number of Google reviews Vanessa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justin at ICoach Nutritions is amazing! He met me where I was and helped me get on a better life plan with physical activity and overall health! He is there for you with any and all questions and is hands on! I definitely recommend ICoach Nutritions if you’re looking to better your habits!

Dragons HQLocal Guide · 19 reviewsTotal number of Google reviews Dragons has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I can’t say enough good things about Justin. As both a nutritionist and coach, he’s helped me completely change my habits and mindset around health. Justin’s plans are realistic, personalized, and easy to follow, no gimmicks, just real results. I’ve seen huge improvements in my energy, confidence, sleep, eating habits, and overall well-being. If you’re serious about improving your health, Justin is the one to work with!

Nick R2 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

After working with Justin for a year, I’m happier, healthier, and proud of the progress we’ve made toward accomplishing my goals. He’s helped me build the habits, tools, and knowledge I need to keep this going for life.

iCoach Nutrition on Google Maps →

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