NAIL SALONS · DENVER, CO
ICON Nails and Spa logoHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%53+18.5Reliability 15%38+5.7Craft & service 20%25+5Value 10%10+1Momentum 8%76+6.1Track record 7%98+6.9Accountability 5%13+0.7Experts Score= 44Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.44SCORE

ICON Nails and Spa

Better than 40% of nail salons · #12 of 20

4.8★745 Google reviewsGoogle star rating as shown on Google Maps.
4.80★last 12 monthsAverage stars on reviews from the last 12 months only.
3.5%1–2★ in 2 yrs (avg 4%)Share of reviews from the last 24 months that gave 1 or 2 stars.
9%complaints answeredShare of 1–3★ reviews the owner publicly replied to.

ICON Nails and Spa for polish removal

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.9
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.67
Usually paidThe price range customers picked most often for this job.$40–60
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 59/100.How Job match is calculatedBuilt only from reviews Google tagged “Polish removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#9 / 11

All 9 Google reviews tagged “Polish removal”

Anna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I love the technicians at Icon Nails. I have been going to this salon for over 3 years. I moved away, and yet I still drive out of the way to go get my nails done here. My nails do not crack lift or peel. My nails last a long time. Their artwork is phenomenal. Snd they're attentive to my requests. Keep up the good work!

Sculpted nailsNail artPolish removal
BradleighLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Salon is clean and music is peaceful and enjoyable! My nail tech was awesome I added a last minute design and he crushed it- shape is perfect. Pedi was great no complaints at all and well priced

Paid $120–140PedicureManicureFoot massages
SydneyLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

This is my go-to salon, all of the nail technicians are excellent. The prices are unbeatable and I always leave there loving my nails, highly recommend!

Paid $20–40ManicurePolish removal
R.Local Guide · 70 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Queen did an absolutely amazing job on my nails, which were in rough shape due to me doing then on my own. Will be coming back for sure!

Paid $40–60ManicureNail artPolish removal
Sophia4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

So professional and wonderful at what they do. Nails stayed on for a full month!

Nail extensionsPolish removal
BrittanyLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★

The over all experience was good. But, the massage wasn’t firm at all and she did not do a good job of shaping my nails

Paid $40–60PedicurePolish removal
ChristaLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Was very pleasant. The application was pretty concise. My feet and nails feel healthy. Will come again.

Paid $60–80PedicureManicurePolish removal
KatieLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★

Always do an amazing job and give me the exact design I ask for, no matter how unique! Polite, nice, and speak English, so easy to understand and have a conversation with as well. Great nails and great service. Update: I recently had my acrylics taken off by a girl named Alice, and although she was nice, she did a…

Acrylic nailsDip powderManicure
Sherri12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Rating only, no written review.

Paid $120–140PedicureFoot massagesNail art

vs category

Blue = ICON, grey = nail salons average

SatisfactionReliabilityCraftValueMomentumTrackAccountability
This companyCategory average

Rating over time

4.04.55.02024-Q1: 4.98★ (44 reviews)2024-Q2: 4.75★ (60 reviews)2024-Q3: 4.96★ (50 reviews)2024-Q4: 4.87★ (53 reviews)2025-Q1: 4.72★ (57 reviews)2025-Q2: 4.87★ (63 reviews)2025-Q3: 4.90★ (52 reviews)2025-Q4: 4.80★ (40 reviews)2026-Q1: 4.85★ (39 reviews)2026-Q2: 4.91★ (44 reviews)2026-Q3: 4.76★ (49 reviews)2026-Q4: 4.58★ (12 reviews)2024-Q12024-Q42025-Q32026-Q22026-Q4
This companyIndustrydot size = review count

Price

$68-7% vs typical nail salons

Bar = middle half of what customers paid · gold mark = category median.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%53+18.5Reliability 15%38+5.7Craft & service 20%25+5Value 10%10+1Momentum 8%76+6.1Track record 7%98+6.9Accountability 5%13+0.7Experts Score= 44Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.

SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
53
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
38
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
25
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
10
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
76
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
98
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
13

Praised for

Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.

Quality
+10 / −2
Professionalism
+8 / −0
Responsiveness
+0 / −0
Punctuality
+6 / −0
Value
+7 / −1

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