Photographer · Sebastopol, CA · reviewed since 2020
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%94+14.3Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#95 of 201 photographersiPosition by Experts Score among all companies we track in this category. · better than 53%
5.0★★★★★65 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers give In Her Image Photography a 5/5 rating based on 65 reviews, with the owner responding to every comment. Clients frequently praise the studio's comfortable atmosphere, the photographers' ability to make subjects feel at ease, and the quality of the final images. Services include personal portraits, brand photography, and family sessions, with customers noting clear communication, detailed preparation, and professional conduct throughout the booking process.
Google rating: 5.0 out of 5 from 65 reviews (100% five-star).
Reviews on this page: 65 Google reviews (63 with written comments, 17 with photos).
Owner responses: the business replied to 100% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: value.
In Her Image PhotographyPhotographers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.In Her Image Photography: 100/100 on this factor. Category median: 99.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.In Her Image Photography: 99/100 on this factor. Category median: 99.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.In Her Image Photography: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.In Her Image Photography: 94/100 on this factor. Category median: 100.A
94
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.In Her Image Photography: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 62.–
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Bar = this company · dark tick = category median.
Star ratings
65 Google reviews we collected
5.0of 5
5 stars65100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 63 written reviews
91%praise
Praise5291%
Complaints59%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price00%
Reasonable375%
Overpriced00%
Not sure125%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2137%
Would recommend1730%
Quality & results59%
Speed & response59%
Honesty & trust59%
Price & value35%
Communication12%
What customers talk about
We read 63 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Her studio is bright and comfortable , she is so professional , nice , inspiring , making you feel good and making it super easy to relax and look go…”
“I highly recommend ‘In Her Image Photography’ for a one of a kind experience.”
“I cannot recommend In Her Image Photography enough!”
“I had a wonderful experience working with Heidi at her photography studio.”
“As a total newbie to getting professional photos done, I immediately felt like I was in great hands with Heidi & Tara.”
“I honestly couldn't have asked for a better experience being photographed.”
“Book a session with In Her Image - you're worth it!”
“A bonus was how organized they were in their communication before and after the shoot.”
People customers mention
Tara38 reviews
Heidi37 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired In Her Image Photography for 3 kinds of job. Pick one to see what they paid and said.
MMonica4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
My photo session with In Her Image Photography was more than I could have ever imagined. Heidi created such a warm, comfortable space that allowed me to truly relax and be myself. She brought out a part of me that had been hidden within and captured it in the most beautiful way.
I’m so grateful for the experience…
Reasonable pricePortrait photographyIndividual photographyHeadshots and portraits
JJulie1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Heidi, created a memorable experience for me and with me as I celebrated my birthday in her studio having portraits done. I felt as celebrated as I possibly could, and the portraits are stunning! Is this actually me?! Yes. Yes it is.
Reasonable priceHeadshots and portraits
CChris1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
I have had several photo sessions over the last 4 years with Heidi -dating / work / mother daughter / couple and boudoir - she’s the absolut best !! Her studio is bright and comfortable , she is so professional , nice , inspiring , making you feel good and making it super easy to relax and look good by very…
KKellita7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I can't even tell you how much I look forward to our photo sessions, Heidi! For the past 10 years, I've had the privilege of having myself reflected back by you through your camera.
I literally see myself in a new light when you take my picture. I feel like a Queen from the beginning to the end of our photo…
Reasonable pricePortrait photographyIndividual photographyHeadshots and portraits
LLeah4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
I would highly recommend working with Heidi. She is warm and welcoming, and put me at ease during my photo session. It is clear that photography is truly her craft, and she has an incredible eye for detail. The entire experience felt comfortable, thoughtful, and easy from start to finish, and I am so grateful for the final photos.
Individual photography
EEva7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
My dream session was an unforgettable experience. I felt like I was in the best hands the entire time and I’m so happy with the results- life changing!
My photo session with In Her Image Photography was more than I could have ever imagined. Heidi created such a warm, comfortable space that allowed me to truly relax and be myself. She brought out a part of me that had been hidden within and captured it in the most beautiful way.
I’m so grateful for the experience and for the way she made me see myself through a different, more beautiful lens. I cannot recommend In Her Image Photography enough! You will not be disappointed!
Price assessment: Reasonable price
Services: Portrait photography, Individual photography, Headshots and portraits
Response from the owner · a month ago
Monica, thank you SO much for your kind and lovely words. It was such an honor to create with you and I'm so thrilled that you're loving the images. I loved seeing you step into your power and truly shine at your session! Hope to see you again in the near future!
J
Julie Green1 reviewiTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Heidi, created a memorable experience for me and with me as I celebrated my birthday in her studio having portraits done. I felt as celebrated as I possibly could, and the portraits are stunning! Is this actually me?! Yes. Yes it is.
Price assessment: Reasonable price
Services: Headshots and portraits
Response from the owner · 2 months ago
Dearest Julie, thank you so very much for sharing your experience! These kind words mean so much to me and I'm so thrilled you enjoyed your time. It's always a delight to photograph you and I hope to see you again in the near future!
C
Chris1 reviewiTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
I have had several photo sessions over the last 4 years with Heidi -dating / work / mother daughter / couple and boudoir - she’s the absolut best !! Her studio is bright and comfortable , she is so professional , nice , inspiring , making you feel good and making it super easy to relax and look good by very detailed, clear instructions !! I always leave happy, energized , and feeling great about myself ! Love all my photos, I would - and have - recommend Heidi to everyone !! I will keep coming back !!
Response from the owner · 2 months ago
Chris, thank you SO much for your kind words! It's been such an honor photographing you and your loved ones over the past 4 years. We always have such a great time together, and I'm so glad that each session has you feeling so wonderful! Hope to see you soon! Big hugs of gratitude!
J
JoDana Campbell2 reviewsiTotal number of Google reviews JoDana has written across all businesses on Google Maps, not just this one.
When I saw my images, I was speechless. I am a 64-year-old woman, and Heidi captured me in a way that felt timeless.
This was so much more than a photography session. It felt sacred. Heidi has a gift for seeing people beyond what meets the eye. I believe she sees something in you that reflects the way God sees you, and somehow she has the ability to bring that forward through her camera.
I came into the studio nervous and uncomfortable. I’ve never been someone who enjoys having my picture taken. But Heidi created a space where I felt safe, relaxed, and completely at ease. She gently guided me every step of the way, and before I knew it, I wasn’t thinking about posing anymore—I was simply being myself.
The photographs she created are more than beautiful. They remind me of who I am. That is a gift I will carry with me for the rest of my life. Heidi didn’t make me into someone else. She helped me see a part of myself that I had forgotten was there.
Thank you, Heidi, for seeing me, for honoring me, and for sharing your gift with the rest of us.
Price assessment: Not sure
Services: Individual photography, Headshots and portraits
Response from the owner · 2 months ago
Dearest JoDana. I am so completely honored and humbled by your words. Thank you so very much for taking time out of your day to share how your experience with me felt. It was so wonderful to celebrate you and show you what the world sees in you. I'm so grateful for our time together and deeply moved by your review. Thank you xo Heidi
K
Kellita Maloof7 reviewsiTotal number of Google reviews Kellita has written across all businesses on Google Maps, not just this one.
I can't even tell you how much I look forward to our photo sessions, Heidi! For the past 10 years, I've had the privilege of having myself reflected back by you through your camera.
I literally see myself in a new light when you take my picture. I feel like a Queen from the beginning to the end of our photo adventures. I adore your specific directions, guiding me where and how to look and how to hold my arms and such.
Everyone should be so lucky to have themselves reflected back through your lens. Can't wait for my next session with In Her Image Photography!
Price assessment: Reasonable price
Services: Portrait photography, Individual photography, Headshots and portraits, Service not listed
Response from the owner · 4 months ago
Oh, Kellita- this brought SUCH a smile to my face. Thank ((you)) for these lovely words. It's been such an honor and joy photographing you over the past 10 years. I'm so grateful for the time we've spent together and that you love not only the images, but also the experience! Hope to see you soon!
L
Leah Hoffman4 reviewsiTotal number of Google reviews Leah has written across all businesses on Google Maps, not just this one.
I would highly recommend working with Heidi. She is warm and welcoming, and put me at ease during my photo session. It is clear that photography is truly her craft, and she has an incredible eye for detail. The entire experience felt comfortable, thoughtful, and easy from start to finish, and I am so grateful for the final photos.
Services: Individual photography
Response from the owner · 5 months ago
Thank you so much for your kind words, Leah! I had such a lovely time creating with you and so thrilled you enjoyed the experience and your final images!
T
tracey knapp2 reviewsiTotal number of Google reviews tracey has written across all businesses on Google Maps, not just this one.
My dream session was an unforgettable experience. I felt like I was in the best hands the entire time and I’m so happy with the results- life changing!
Services: Individual photography, Headshots and portraits
Response from the owner · 10 months ago
Eva! What a wonderful session with you! Thank you for your kind words- so thrilled you loved the experience and your images! xo Heidi
S
Summer MurphyLocal Guide · 21 reviewsiTotal number of Google reviews Summer has written across all businesses on Google Maps, not just this one.
I loved my brand photo session with Heidi... it was a wonderful experience and I have so many gorgeous images to choose from. Plus, it was a lot of fun and relaxing. This was my first time getting a professional session for my business and I'm very happy, will definitely do another in the future. Thank you Heidi!
Response from the owner · 11 months ago
Thank you so much for your kind words, Summer! I absolutely loved creating with you and am so happy to hear that you loved both the experience and the images! Hope to work with you again in the near future!
H
HCTIWLocal Guide · 197 reviewsiTotal number of Google reviews HCTIW has written across all businesses on Google Maps, not just this one.
I’ve been on my self discovery and self-love journey for a while now. I wanted to commemorate the beginning of one chapter in the end of another. So glad I chose to work with Heidi to document this. Worth every dollar.
Response from the owner · a year ago
Cat, I'm so grateful to read your lovely words about your session experience! It was absolutely wonderful to create with you- best of luck on your new chapter!! xo H
