iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%91+57.8Reliability 28%98+27.7Replies to reviews 8%44+3.6Experts Score= 89Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#4 of 32 bookstoresiPosition by Experts Score among all companies we track in this category. · better than 90%
4.9★★★★★59 Google reviews
92%five-star reviews
4.90★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Ink & Ivy Book Boutique 4.9 out of 5 based on 59 reviews. Customers frequently highlight the store's cozy atmosphere, curated selection of books, and unique gift items such as stationery and children’s goods. Staff are noted for their friendly service, helpful book recommendations, and prompt communication regarding special orders. The owner responds to eighty percent of reviews. One minor critique mentions a desire for more stationery supplies like notebooks and pens.
Google rating: 4.9 out of 5 from 59 reviews (92% five-star).
Reviews on this page: 59 Google reviews (43 with written comments, 12 with photos).
Owner responses: the business replied to 80% of reviews.
Most recent review: October 31, 2026.
Service: Bookstore serving Madison, Wisconsin.
Data from Google, last updated November 3, 2026.
Score profile vs other bookstores
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
Ink & Ivy Book BoutiqueBookstores median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Ink & Ivy Book Boutique: 91/100 on this factor. Category median: 80.A
91
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Ink & Ivy Book Boutique: 98/100 on this factor. Category median: 84.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Ink & Ivy Book Boutique: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Ink & Ivy Book Boutique: 44/100 on this factor. Category median: 38.C
44
Bar = this company · dark tick = category median.
Star ratings
59 Google reviews we collected
4.9of 5
5 stars5492%
4 stars58%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 43 written reviews
96%praise
Praise2696%
Complaints14%
Topic share
How often each topic comes up in the written reviews
5topics
Staff & attitude1763%
Would recommend519%
Speed & response311%
Quality & results14%
Honesty & trust14%
What customers talk about
We read 43 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The owners are so kind and their shop is beautiful.”
“Definitely recommend a stop here.”
“The women who run it are super nice and always call me right away when my orders are in.”
“We thoroughly enjoyed browsing her excellent selection of gifts for all kinds of book lovers.”
“It is my go to for gifts, a new book, or honestly just a browse and a pick-me-up.”
People customers mention
Shannon3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
DDinkaLocal Guide · 16 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Adorable little store! I was taken by the atmosphere- it’s very carefully designed, you can tell the thought and care that went into it! It has a great balance of books, paper goods and little gifts. Most of all I appreciated the personal attention from the owner. Can’t wait to go back!
MMegan4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Well, this is just the loveliest local bookstore. If it isn’t enough that it’s owned and operated by the kindest mother-daughter duo, the curated selection of books, creative event offerings, wonderfully charming trinkets and various other “little treats,” and magical selections for kiddos (books, artistic goodies…
JJessica10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
This is the most precious bookstore. The owners are a mother daughter duo who do such a good job. I absolutely love stopping in whenever I can.
KKatieLocal Guide · 18 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
I adore this cozy little shop. The owners are so kind and their shop is beautiful. It is my go to for gifts, a new book, or honestly just a browse and a pick-me-up.
EE.Local Guide · 405 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Really beautiful shop! Wonderful to hang out and chat with the owner today. We thoroughly enjoyed browsing her excellent selection of gifts for all kinds of book lovers.
SSamanthaLocal Guide · 18 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Love this neighborhood bookstore and if they don't have the book, I order online and give Ink & Ivy the credit. Keep it local!!!
Adorable little store! I was taken by the atmosphere- it’s very carefully designed, you can tell the thought and care that went into it! It has a great balance of books, paper goods and little gifts. Most of all I appreciated the personal attention from the owner. Can’t wait to go back!
Response from the owner · a day ago
Thank you Dinka!
M
Megan S.4 reviewsiTotal number of Google reviews Megan has written across all businesses on Google Maps, not just this one.
Well, this is just the loveliest local bookstore. If it isn’t enough that it’s owned and operated by the kindest mother-daughter duo, the curated selection of books, creative event offerings, wonderfully charming trinkets and various other “little treats,” and magical selections for kiddos (books, artistic goodies and toys alike) are just incredible. Do not miss it.
Response from the owner · a week ago
Thank you so much Megan!
J
Jessica Mooberry10 reviewsiTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
I adore this cozy little shop. The owners are so kind and their shop is beautiful. It is my go to for gifts, a new book, or honestly just a browse and a pick-me-up.
Response from the owner · 2 weeks ago
Thank you Katie!
E
E. H.Local Guide · 405 reviewsiTotal number of Google reviews E. has written across all businesses on Google Maps, not just this one.
Really beautiful shop! Wonderful to hang out and chat with the owner today. We thoroughly enjoyed browsing her excellent selection of gifts for all kinds of book lovers.
Response from the owner · 3 weeks ago
Thank you! It was lovely to meet you all.
S
Samantha CrownoverLocal Guide · 18 reviewsiTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Everytime I visit a new city, I find a local bookstore and coffeehouse to go to. This was by far my favorite bookstore I've been too since starting this. Very beautiful store and very kind staff. Recommend a fantastic coffeehouse around the corner, and even gave me a little token to spend there.
Response from the owner · Edited 4 months ago
Thank you Emily! It was great meeting you.
C
Carrie P4 reviewsiTotal number of Google reviews Carrie has written across all businesses on Google Maps, not just this one.
So glad I stopped in! Such a cute, feel good book store with a great selection! The owner suggested a few different books (without it feeling pushy) and I bought 2 of them! Can't wait to read them and go back for more!
