Google reviewers rate the bakery 4.8 out of 5 based on 120 reviews, frequently praising the quality of custom cakes, cupcakes, and cookies, particularly those with ube or vegan options. Many customers highlight the owner’s willingness to accommodate dietary restrictions and the ease of the ordering process. However, low-star reviews cite a pattern of communication failures, including unreturned emails and forgotten orders, which led to missed celebrations and dissatisfaction with the resulting customer service experience.
Google rating: 4.8 out of 5 from 120 reviews (93% five-star).
Reviews on this page: 120 Google reviews (108 with written comments, 31 with photos).
Owner responses: the business replied to 41% of reviews.
Phrases our text analysis found in 108 written reviews
91%praise
Praise10891%
Complaints119%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4739%
Would recommend2924%
Quality & results1311%
Communication1311%
Speed & response76%
Price & value76%
Honesty & trust33%
What customers talk about
We read 108 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Jennifer and It’s The Sweet Things made all of the cake for our August 2026 wedding, and it was the best decision we made.”
“I said it’s probably because your needlessly rude responses.”
“Highly recommend if you want the best cupcake in Bellingham!”
“I highly recommend you go to another bakery.”
“It’s the Sweet Things catered dessert for our wedding celebration and it was a fantastic experience with great treats!”
“This location must have fake reviews for how horrible the customer service is.”
“She walked us through serving counts, suggested the display cake plus kitchen cakes approach that saved us money and worked perfectly, added a dozen v…”
“…e of childhood birthday cake and I wanted to chase that feeling, she immediately understood and switched it to a sweeter, straightforward vanilla icin…”
“The cake is BEAUTIFUL and so reasonable priced, it was honestly the most delicious cake I ever had too.”
“Couldn't get confirmation on details, pricing, connection of added flowers, or timing of delivery.”
“TRUST ME, YOU WANT TO STOP IN HERE.”
People customers mention
Jennifer12 reviews
Ube4 reviews
Jen3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Update 2026
Just ordered chocolate lover's cupcakes and they impressed everyone. The chocolate and icing were delectable and the cupcakes themselves were beautiful. People could not believe they were vegan, and they got lots of compliments!
Once again, ITST never lets me down!
It is a tiny bit more difficult to navigate getting orders from their new location (combined with Next Chapter cafe). Pay to park even on Saturday, and that location is always busy and parking is hard to find, much less navigating through people and dogs through the bookstore. BUT ITST is well worth it. Best bakery in B'ham.
Sweet Things never disappoints. I've special-ordered multiple vegan cakes and cupcakes and each time, they're perfect and delicious. We can always find something yummy and vegan in the case. The owner is a true master pastry chef and is so warm, cheerful and friendly each time we connect. Highly recommend for both cafe and special orders.
Order type: Take out
Meal type: Other
Recommended dishes: Birthday Cake, Assorted Cakes
Recommendation for vegetarians: Highly recommend
Vegetarian offerings: Large vegetarian selection
Response from the owner · 3 months ago
Thank you so much Shemaia! Always such a pleasure crafting delicious vegan treats for you and your loved ones. I am so grateful for the opportunity to do what we love- and it wouldn't be possible without continued support from the community. Can't wait to bake for you again! 😊
Julia HlavacikLocal Guide · 28 reviewsiTotal number of Google reviews Julia has written across all businesses on Google Maps, not just this one.
Jennifer and It’s The Sweet Things made all of the cake for our August 2026 wedding, and it was the best decision we made. Cake is my favorite dessert and we needed everything to be gluten free, which usually means compromising. Not here. Every single cake was delicious, and our guests could not stop talking about it.
We did an ube two tier cake for display and cutting, plus ube, confetti, and lemon raspberry sheet cakes for serving. Jennifer put together a custom tasting box with the four flavors we were curious about so we could try them at home. When I told her the confetti reminded me of childhood birthday cake and I wanted to chase that feeling, she immediately understood and switched it to a sweeter, straightforward vanilla icing. That is the kind of listening you hope for.
She was also endlessly helpful with the logistics. She walked us through serving counts, suggested the display cake plus kitchen cakes approach that saved us money and worked perfectly, added a dozen vegan and gluten free cupcakes when we realized we had guests who needed them, gave us exact box dimensions so we could plan transport, and answered detailed allergen questions with real care.
Worth the drive from Seattle. Thank you, Jennifer!
Meal type: Other
Recommendation for vegetarians: Highly recommend
Vegetarian offerings: Large vegetarian selection
Terri WilsonLocal Guide · 18 reviewsiTotal number of Google reviews Terri has written across all businesses on Google Maps, not just this one.
THINK CAREFULLY ABOUT USING THIS COMPANY!
I don't need a response from the owner. I just watched from afar at the fiasco they had to endure.
Cake made for my son's wedding.
Taste - chocolate cake layer was not fully cooked. Vanilla layer needed more salt or something.
Look - i guess they ordered a rustic look cake, but the "rustic" wasn't even and some areas had so much frosting you had to scrape it off.
Service/Communication - WOW! Lousy!!! Couldn't get confirmation on details, pricing, connection of added flowers, or timing of delivery. Didn't respond to phone messages because the messages were full.
Meal type: Other
Group size: Not sure
Response from the owner · 3 months ago
Hello Terri- I do see your note about "not needing a response from the owner" and I understand that you are frustrated and are wanting a place to share that concern, however we take what we do, and our customer's experiences very seriously so I think it is important to acknowledge your experience.
Thank you so much for taking the time to leave your feedback and share your perspective so we can improve.
I understand the concern that arose from not being able to contact us by phone the couple days before the wedding day, and have been extra diligent in keeping the shop phone fully charged and deleting old voicemails, as to not cause a panic for anyone in the future.
I was able to text with the bride on her wedding day from my personal cellphone before delivery, and apologize for the stress that she experienced by the bakery/shop phone going straight to voicemail (with a full mailbox)
I did think that the details were finalized in the contract that was sent out months before the wedding date, along with the 19 emails we exchanged leading up to the big day, including the understanding that we were supplying flowers for the cake and that was included in our services listed within the contract mentioned above.
I was quite surprised when I learned you all had been trying to get in touch with us the day before, and at 11am the day of the wedding, were under the impression we weren't going to bring your cake for the 5pm delivery time mentioned in one of the last email correspondences.
I did appreciate the learning opportunity from this experience - being that even if all details have been discussed, payments have been made, and plans have been finalized- people still may feel uneasy if they cannot call to confirm after all correspondence has previously taken place via email- and is important to be available for that reassurance.
I was grateful upon drop off when I had the opportunity to hug the bride after she saw the cake and said "oh it's beautiful thank you so much" and also apologize to her again in person for any added stress on her wedding day as a result of any miscommunication between the two of us.
We absolutely cherish these special celebrations and the honor of being able to work with people on such important days of their lives, and do not by any means take that lightly.
I am so sorry, as well, that the cake flavors were not to your preference.
I baked their cake layers myself and tested them during that process, ensuring the chocolate layers were dense, rich and extra moist, along with the vanilla bean layers being balanced and fluffy, so it is a real bummer to hear that they missed the mark in such a big way.
I do hope that if the bride, whom I worked with, does feel the same heavy disappointment she will reach out to me directly and give us a chance to make it right ❤️
In the meantime, we definitely won't let the bakery voicemail box fill up again, especially during wedding season.
Laura3 reviewsiTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Jennifer did a beautiful job on my parents' anniversary cake! She worked with me to ensure that the cake was vegan and gluten free. On top of that, it was delicious. Highly recommend It's the Sweet Things!
Response from the owner · 4 months ago
Thank you so much Laura. An absolute pleasure creating this cake for your parents and loved ones!
Samantha RLocal Guide · 9 reviewsiTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Amazing bakery ! Was kind, excited and showed passion for the cake idea for my daughter’s 16th birthday. Multiple other shops in town said they couldn’t promise our cake order even though it was a month in advance but Sweet Things were delighted to do business together and I really appreciated that. The cake is BEAUTIFUL and so reasonable priced, it was honestly the most delicious cake I ever had too. Consider them for your next event or order I promise it’s worth it.
(PS the wording melted because I took it out the fridge too early but it kinda worked for the theme lol)
Response from the owner · 4 months ago
Thank you so much Samantha! An absolute pleasure to make this cake for your daughter. It was definitely one of our favorites this year so thank you for trusting us with your celebration dessert!
Sean BriereLocal Guide · 43 reviewsiTotal number of Google reviews Sean has written across all businesses on Google Maps, not just this one.
They were super great to me when I came in to pick up the cake, and the vibes were immaculate. Just two women blasting Shania Twain decorating cakes when I came in.
The cake was super cute! My only complaint is it was realllly dry. I came to them after getting tired of getting dry cakes from pure bliss. I think I caught this cake on an off day or something because literally all of my friends have said they’ve never had that issue. I’ll definitely give it another try just to see if it was a fluke.
Update: They reached out, gave me a refund(which they totally didn’t have to do!!), and I just recently purchased a cake for a friend’s birthday, and it was moist and amazing. Everybody loved it! And the price is just 🤌🏻🤌🏻🤌🏻. I even messed up my pick up date and they changed the date for me no problem. They’ve got my business forever. 10/10 customer service.
Price per person: $30–50
Recommended dishes: Birthday Cake
Noise level: Not sure
Group size: Not sure
Recommendation for vegetarians: Highly recommend
Response from the owner · a year ago
Hi Sean,
Thank you so much for taking the time to leave your feedback.
I sent you an email with a little information and our apologies - knowing that someone had this experience gives us the opportunity to figure out what is going on with our end of things so it doesn't happen to anyone else in the future.
I hope you had the absolute best birthday otherwise! :)
Melissa McBrideLocal Guide · 14 reviewsiTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Ordered a half dozen chocolate cupcakes with the peanut butter mousse frosting for a 50th birthday and they were the bomb!
Not too sweet, generous in size and the flavor combination was well thought out and perfectly balanced. Moist! Not dry at all. They were delicious both chilled and after they set out.
The ordering process was so easy and the owner called me right back when I had a question.
For some reason, I was thinking that the cupcakes would be filled, but they are not, which makes them perfect and again, not too sweet. Will definitely be back!
Order type: Take out
Response from the owner · 3 months ago
Thank you so much for choosing us for treats to celebrate your husband's birthday. We look forward to seeing you again!
Jagteshwar Preet Singh4 reviewsiTotal number of Google reviews Jagteshwar has written across all businesses on Google Maps, not just this one.
Went to this place with a friend, ordered food and the Vader is awesome, the food 10 out of 10. I could not recommend this place more because this place is just awesome.
MeChelle HawkinsLocal Guide · 375 reviewsiTotal number of Google reviews MeChelle has written across all businesses on Google Maps, not just this one.
Ube cookies!!!!!! And a double espresso.
Husband got the chocolate raspberry cake and an espresso.
Order type: Dine in
Group size: 3-4 people
Response from the owner · 3 months ago
Thank you so much for taking the time to share your positive experience. We love what we do and any opportunity to share a little sweetness with others!
Tanya CollinsLocal Guide · 65 reviewsiTotal number of Google reviews Tanya has written across all businesses on Google Maps, not just this one.
The lady that helped us was amazing if I rated service alone it would be 5 stars. The choices were limited and there was nothing extraordinary about the sweets. The blueberries were not sweet and the raspberry was very tart. Again service was amazing so I would go back just for that.
Response from the owner · 7 months ago
Hi Tanya thank you so much for taking the time to leave your feedback for us to improve.
We hugely value or team and are so pleased to hear that you had a positive experience with service.
As far as selection and tartness of the berries that were a garnish on your cheesecake bar, I would absolutely encourage you to give us another chance at the beginning of the day, instead of that last hour or two before closing time, when we have fully stocked cases of all sorts of fun and delicious freshly baked desserts that we take quite a bit of pride in developing.
We are big on freshness and not selling day old treats or having a bunch of waste, so as the day goes on some of our delicious things to tend to sell out.
We look forward to seeing you next time when you can get the full experience of our baked goods being just as special as the wonderful humans we get to have work with us selling them :)
