iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%98+30.2Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#87 of 201 photographersiPosition by Experts Score among all companies we track in this category. · better than 57%
5.0★★★★★43 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Jaclyn Morgan Photography five stars based on forty-three reviews, with the owner responding to twelve percent of them. Clients describe services including family, newborn, senior, maternity, and wedding photography, noting that the photographer is punctual, professional, and skilled at capturing candid moments with young children. Feedback highlights her ability to put subjects at ease and her timely delivery of high-quality images, with no recurring criticisms identified in the provided excerpts.
Google rating: 5.0 out of 5 from 43 reviews (100% five-star).
Reviews on this page: 43 Google reviews (42 with written comments, 8 with photos).
Owner responses: the business replied to 12% of reviews.
Most recent review: April 27, 2026.
Service: Photographer serving Grifton, North Carolina.
Data from Google, last updated October 26, 2026.
Score profile vs other photographers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Jaclyn Morgan PhotographyPhotographers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Jaclyn Morgan Photography: 99/100 on this factor. Category median: 99.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Jaclyn Morgan Photography: 98/100 on this factor. Category median: 99.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Jaclyn Morgan Photography: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 62.–
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Bar = this company · dark tick = category median.
Star ratings
43 Google reviews we collected
5.0of 5
5 stars43100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 42 written reviews
98%praise
Praise4598%
Complaints12%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1941%
Would recommend1226%
Quality & results613%
Speed & response511%
Communication37%
Price & value12%
What customers talk about
We read 42 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Not only were the photos fantastic, but her energy and professionalism made the process fun and seamless.”
“I highly recommend working with Jaclyn to capture the true essence of your brand.”
“Jaclyn shot our engagement and wedding photos and did an outstanding job.”
“Not only did she deliver stunning photos (quickly too!”
“At the same time, she is professional, punctual and communicative.”
“It's only fair to disclose as a retired photographed turned therapist and friend of Jaclyn for (omg) 30 years I was fully ready to be like ok ok she is .”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
KelseyLocal Guide · 16 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Jaclyn did a brand photoshoot for our store and she was exceptional to work with. Not only were the photos fantastic, but her energy and professionalism made the process fun and seamless. I highly recommend working with Jaclyn to capture the true essence of your brand.
Joanna5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Jaclyn has photographed our kids several times throughout the years. She recently took our daughter’s senior pictures. Jaclyn truly captures each moment & brings it to life! She is a joy to work with & our kids love her! Our family is grateful for her gift!
Sarah7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
I had Jaclyn photograph a branding session for my business and could not be more pleased with the experience. She was professional, warm and humorous. Jaclyn put everyone at ease. The photos are beautiful and were turned around in a timely manner. I look forward to working with her again.
Lexi2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Jaclyn is the best! She has a true talent for capturing those in-between moments that we will cherish forever— routines, running kids, jumping on beds, everyday chaos. We are so grateful for her and her pictures!
Kaitlyn7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★
Jaclyn has taken photos of our family for several years now and always knocks it out of the park! With two toddlers, doing family photos can be a challenge but Jaclyn always has a way of putting our whole family at ease. She is so talented and the photos she has taken of my family are my favorite photos that I have!
Emily10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
We have worked with Jaclyn from my first maternity shoot through our second child's first birthday party and we have been so happy with every session! Jaclyn is kind and flexible. She understands the nuance of working with families of all ages, including tiny newborns and rambunctious toddlers. She has also…
Jaclyn did a brand photoshoot for our store and she was exceptional to work with. Not only were the photos fantastic, but her energy and professionalism made the process fun and seamless. I highly recommend working with Jaclyn to capture the true essence of your brand.
Response from the owner · 5 months ago
Amazing, thank you so much Kelsey!
Joanna Ross5 reviewsiTotal number of Google reviews Joanna has written across all businesses on Google Maps, not just this one.
Jaclyn has photographed our kids several times throughout the years. She recently took our daughter’s senior pictures. Jaclyn truly captures each moment & brings it to life! She is a joy to work with & our kids love her! Our family is grateful for her gift!
Katie Kinderwater3 reviewsiTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
We had the absolute pleasure of working with Jaclyn for a newborn/family photo shoot at our home. Not only did she deliver stunning photos (quickly too!), the entire photo shoot was as effortless as possible, even with a 1 month old and attention-seeking pup! She is the nicest individual to work with, incredibly accommodating, and made everyone feel at ease. She has an extraordinary ability to capture beautiful moments that seem so normal and routine but translate to amazing and beautiful photos that are better than I ever could have imagined. I would recommend her to anyone and definitely plan to use her again!
two years later, we have used Jaclyn again and could not be more pleased with her photos. She captures beautiful photos even with a rambunctious toddler and newborn in tow. In the moment you wonder what the chaotic scene will look like in photos and it always translates to the best family memories! Always recommend her and will continue to do so!
Sarah Weir7 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
I had Jaclyn photograph a branding session for my business and could not be more pleased with the experience. She was professional, warm and humorous. Jaclyn put everyone at ease. The photos are beautiful and were turned around in a timely manner. I look forward to working with her again.
Response from the owner · 11 months ago
Thank you so much Sarah!!
Lexi Fleming2 reviewsiTotal number of Google reviews Lexi has written across all businesses on Google Maps, not just this one.
Jaclyn is the best! She has a true talent for capturing those in-between moments that we will cherish forever— routines, running kids, jumping on beds, everyday chaos. We are so grateful for her and her pictures!
Response from the owner · 11 months ago
Thank you Lexi!! I love your family!
Kaitlyn Spencer7 reviewsiTotal number of Google reviews Kaitlyn has written across all businesses on Google Maps, not just this one.
Jaclyn has taken photos of our family for several years now and always knocks it out of the park! With two toddlers, doing family photos can be a challenge but Jaclyn always has a way of putting our whole family at ease. She is so talented and the photos she has taken of my family are my favorite photos that I have!
Response from the owner · 11 months ago
Thank you so very much Kaitlyn!! I love your family.
Emily Crawford10 reviewsiTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
We have worked with Jaclyn from my first maternity shoot through our second child's first birthday party and we have been so happy with every session! Jaclyn is kind and flexible. She understands the nuance of working with families of all ages, including tiny newborns and rambunctious toddlers. She has also photographed our grandparents! Regardless of the personalities being photographed, she is patient and cheerful and understanding. At the same time, she is professional, punctual and communicative. There aren't many people I let into my home a week after having my babies but Jaclyn is one of them. I feel so fortunate to have found her five years ago and look forward to working together for many years to come!
Brandon Qualls9 reviewsiTotal number of Google reviews Brandon has written across all businesses on Google Maps, not just this one.
Jaclyn, our go-to photographer for both business and personal shoots, is simply amazing! Her creative eye and professionalism are unmatched. She always brings fresh and exciting techniques to every shoot, making it a blast to work with her. And let’s not forget her incredible talent for capturing the perfect vibe in every photo. She’s a true master of her craft!
Yates Spruill2 reviewsiTotal number of Google reviews Yates has written across all businesses on Google Maps, not just this one.
I cannot say enough about how amazing Jaclyn is when it comes to truly capturing my family. Jaclyn has done our family photos on two separate occasions, senior pictures, and my sister’s wedding. Each and every time she was so patient and kind dealing with all of the family members and taking the time to call everyone by name. She makes family pictures so much less painful than they have the potential to be, especially when dealing with a big group! Our favorite pictures always end up being the ones that she captures of us mid-giggle. She is just simply the best to work with and the hardest part is always having to choose which pictures to keep! We absolutely love working with Jaclyn!
Megan & Yates Spruill
Response from the owner · 2 years ago
Thank you guys so very much!! I really appreciate this. I love your family!!
Holly Alligood3 reviewsiTotal number of Google reviews Holly has written across all businesses on Google Maps, not just this one.
I cannot say enough good things about Jaclyn and her photography! Family pictures with 4 and 6 year old boys was stressful, especially in the evening after the first week back to school. Jaclyn made the entire process possible. Her calm and patient demeanor helped guide us through and capture special memories we would have otherwise given up on. The pictures are absolutely divine. The communication throughout from beginning to end was exceptional. You will not be disappointed with Jaclyn Morgan Photography, I can't recommend her enough, you will be so thankful you chose her to capture your special moments for any ocassion!
