Just Breathe Massage Therapy logo

Just Breathe Massage Therapy

Massage therapist · Madison, AL · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%94+22.8Value 14%83+11.7Replies to reviews 7%100+7.1Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#47 of 101 wellness servicesPosition by Experts Score among all companies we track in this category. · better than 54%
4.9 ★★★★★ 203 Google reviews · 24 photos
97%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
Aug 2026latest review

Just Breathe Massage Therapy at a glance

Google reviewers rate the Madison, AL clinic 4.9 out of 5 based on 203 reviews, with the owner responding to all feedback. Clients frequently praise the clean, private environment, professional staff, and effective treatments for pain relief, noting convenient online booking and reasonable pricing. However, several low-star reviews criticize the strict cancellation policy, alleging that fees are charged even for last-minute cancellations due to illness or emergencies.

  • Google rating: 4.9 out of 5 from 203 reviews (97% five-star).
  • Reviews on this page: 203 Google reviews (172 with written comments).
  • Owner responses: the business replied to 100% of reviews.
  • Most recent review: August 27, 2026.
  • Service: Wellness Service serving Madison, Alabama.

Data from Google, last updated October 25, 2026.

Score profile vs other wellness services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: value.

Satisfaction94Reliability94Craft & service100Value83Momentum100Replies to reviews100Satisfaction: 94 (median 94)Reliability: 94 (median 94)Craft & service: 100 (median 100)Value: 83 (median 100)Momentum: 100 (median 100)Replies to reviews: 100 (median 50)
Just Breathe Massage TherapyWellness Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Just Breathe Massage Therapy: 94/100 on this factor. Category median: 94.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Just Breathe Massage Therapy: 94/100 on this factor. Category median: 94.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Just Breathe Massage Therapy: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Just Breathe Massage Therapy: 83/100 on this factor. Category median: 100.A
83
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Just Breathe Massage Therapy: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Just Breathe Massage Therapy: 100/100 on this factor. Category median: 50.A
100

Bar = this company · dark tick = category median.

Star ratings

203 Google reviews we collected

  • 5 stars19797%
  • 4 stars21%
  • 3 stars00%
  • 2 stars00%
  • 1 star42%

Praise vs complaints

Phrases our text analysis found in 172 written reviews

  • Praise17998%
  • Complaints32%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price211%
  • Reasonable1689%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude5932%
  • Quality & results4424%
  • Would recommend4324%
  • Communication169%
  • Price & value105%
  • Honesty & trust63%
  • Speed & response42%

What customers talk about

We read 172 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “First time at JustBreathe and was welcomed with a calm and clean environment as well as a friendly face that welcomed me by name.”
  • “Every masseuse I have seen at Just Breathe has done a wonderful job.”
  • “I will be going back to JustBreath and I Highly recommend Tiffany!”
  • “The booking process was straightforward with charges and procedures explained clearly.”
  • “Easy to make an appointment to get a professional massage at a reasonable rate.”
  • “I also met a couple of other therapists in passing/in the hallway and they honestly made me feel like royalty.”
  • “We were fit in quickly and the massage was amazing!”

People customers mention

  • Denise 17 reviews
  • Amber 8 reviews
  • Sasha 7 reviews
  • Tiffany 6 reviews
  • Nick 6 reviews
  • Jordan 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Mary3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

First time at JustBreathe and was welcomed with a calm and clean environment as well as a friendly face that welcomed me by name. Tiffany did a great job with making sure I was comfortable and relaxed. She had the perfect amount of focus on my target areas and was so personable at the beginning and end of the…

Great price
Charisma7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Thoroughly enjoyed my experience at Just Breathe. Denise was an absolute pleasure and very professional. Their office is tucked away in a great spot with a tranquil room with privacy. Would highly recommend.

Reasonable price
Monica13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Holy cow!! Just came from one of the best massage experiences of my life! McKenzie was amazing. She was professional and thorough. Her pressure was perfect. This session was gifted to me, and I enjoyed it so much I rebooked and bought a gift certificate for a friend. Would highly recommend!

Reasonable price
EugeneLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

I experienced a much needed professional massage by Kayla who catered exactly to the aches and pains I mentioned and we agreed upon. Thank you Kayla and Just Breathe.

Reasonable price
FeleciaLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I had my first appointment at Just Breathe Massage Therapy with Mackenzie today and my experience was a 10/10 for location, customer service, appointment availability. The massage itself was GREAT!! Mackenzie took the time, before starting the massage, to find out exactly what my issues were so that she could…

KymberliLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Finally! I have found someone to replacement for my weekly massage therapy appointments in Washington State. I moved to Alabama in December and have been sorely missing my weekly deep tissue/acupressure massages. I have tried a few times with other places claiming they offer these services, but left feeling less…

Photos

Customer reviews

4.9 ★★★★★ 203 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
AshleighLocal Guide · 14 reviewsTotal number of Google reviews Ashleigh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Tiffany is the ultimate. I come away rejuvenated every time!

  • Price assessment: Reasonable price
Response from the owner · 3 weeks ago

Thank you so much! We're thrilled to hear that Tiffany consistently leaves you feeling rejuvenated. We appreciate your support and look forward to welcoming you back soon!

jessica peccia6 reviewsTotal number of Google reviews jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Every masseuse I have seen at Just Breathe has done a wonderful job.

  • Price assessment: Reasonable price
Response from the owner · 2 months ago

Thank you so much for the kind words! We’re thrilled to hear that you’ve had such wonderful experiences with our team. Providing consistent, high-quality care is always our top priority, and knowing our therapists have taken such great care of you truly means the world to us. We look forward to seeing you again soon for your next session!

Mary Frances Burch3 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

First time at JustBreathe and was welcomed with a calm and clean environment as well as a friendly face that welcomed me by name. Tiffany did a great job with making sure I was comfortable and relaxed. She had the perfect amount of focus on my target areas and was so personable at the beginning and end of the massage. I will be going back to JustBreath and I Highly recommend Tiffany!

  • Price assessment: Great price
Response from the owner · 2 months ago

Thank you so much for sharing your experience! We are delighted to hear that you felt welcomed from the moment you walked through our doors and enjoyed our calm, clean space. Tiffany is wonderful at customizing her sessions to focus on target areas while creating a warm, comfortable environment, and we will be sure to pass along your high recommendation to her. We appreciate you choosing Just Breathe, and we can’t wait to welcome you back for your next massage!

Charisma Henzie7 reviewsTotal number of Google reviews Charisma has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thoroughly enjoyed my experience at Just Breathe. Denise was an absolute pleasure and very professional. Their office is tucked away in a great spot with a tranquil room with privacy. Would highly recommend.

  • Price assessment: Reasonable price
Response from the owner · 6 years ago

Thank you for the excellent feedback, I'm thrilled you had a great experience! Denise

Monica Alsup13 reviewsTotal number of Google reviews Monica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Holy cow!! Just came from one of the best massage experiences of my life! McKenzie was amazing. She was professional and thorough. Her pressure was perfect. This session was gifted to me, and I enjoyed it so much I rebooked and bought a gift certificate for a friend. Would highly recommend!

  • Price assessment: Reasonable price
Response from the owner · a year ago

Monica, Wow—thank you so much for this glowing review! We’re beyond happy to hear that your session with McKenzie was such a standout experience. She truly has a special touch, and we’ll make sure she hears how much you appreciated her work. We love that your gifted session turned into a gift you paid forward—that means the world to us. We can’t wait to welcome you back! Thanks again, Denise Sosnowski

Eugene Folks Jr.Local Guide · 19 reviewsTotal number of Google reviews Eugene has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I experienced a much needed professional massage by Kayla who catered exactly to the aches and pains I mentioned and we agreed upon. Thank you Kayla and Just Breathe.

  • Price assessment: Reasonable price
Response from the owner · 9 months ago

Eugene, Thank you so kindly for your 5 star review! We are grateful you have had wonderful massage experiences with us, Tiffany is an amazing Massage Therapist and we love having her at Just Breathe! Thanks again, Denise Sosnowski

Kristin BarberLocal Guide · 152 reviewsTotal number of Google reviews Kristin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very good experience here. I will return thank you.

  • Price assessment: Reasonable price
Response from the owner · 5 months ago

Kristin, Thank you so much for the kind words! We are thrilled to hear you had such a positive experience. Whether you’re looking for another relaxing massage or any of our other services, we look forward to welcoming you back soon! Thank you! Denise Sosnowski

Felecia WrightLocal Guide · 20 reviewsTotal number of Google reviews Felecia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had my first appointment at Just Breathe Massage Therapy with Mackenzie today and my experience was a 10/10 for location, customer service, appointment availability. The massage itself was GREAT!! Mackenzie took the time, before starting the massage, to find out exactly what my issues were so that she could focus on those particular issues. My entire experience was great and I will definitely continue services at Just Breathe.

Response from the owner · 3 months ago

Felecia, Thank you for the wonderful review! Mackenzie is a great massage therapist, and we are so happy you had a great experience with us! We look forward to seeing you many more times!

Kymberli RossLocal Guide · 28 reviewsTotal number of Google reviews Kymberli has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Finally! I have found someone to replacement for my weekly massage therapy appointments in Washington State. I moved to Alabama in December and have been sorely missing my weekly deep tissue/acupressure massages. I have tried a few times with other places claiming they offer these services, but left feeling less than thrilled with the outcome. They gave lovely massages, and were very pleasant staffers, but when you want deep tissue, a "relaxation" massage doesn't fit the bill. However, I recently discovered Just Breathe, and Jordan, specifically, and am THRILLED! He has been undoing the damage I have done to myself, and I feel 1000% better already. He is working through the knots I have tied my body into, and I feel like an new woman! I have a weekly appointment now, and feel fabulous! Thank you Jordan!

Response from the owner · a year ago

Kymberli, Thank you so much for sharing your story! We’re so glad you found us and that Jordan has been able to provide the true deep tissue work you were looking for. It means a lot to hear how much better you’re already feeling and that your weekly sessions are making such a positive difference. We look forward to continuing to support your health and wellness journey here in Alabama. Welcome to the Just Breathe family! Thanks again, Denise Sosnowski

Rebekah Varnell2 reviewsTotal number of Google reviews Rebekah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've seen Mackenzie several times and she is amazing! She is personable, listens to my concerns, and provides suggestions for stretches/exercises in between appointments.

  • Price assessment: Reasonable price
Response from the owner · 5 months ago

Rebekah, We’re so glad to hear you’ve had such great sessions with Mackenzie! It is wonderful to know that you appreciate her personalized approach and the expert advice she provides for your wellness routine. Thank you! Denise Sosnowski

Just Breathe Massage Therapy on Google Maps →

Business details