Customers frequently highlight the firm's expertise in QuickBooks, bookkeeping, and tax preparation, noting that staff explain complex financial concepts clearly and patiently. Reviewers often mention quick response times, personalized guidance for small business owners, and a supportive approach that helps clients understand their finances. One low-star review criticized the pricing structure for a specific trust account closure, alleging that the retainer was high relative to the work completed and that communication regarding progress was lacking.
Google rating: 4.9 out of 5 from 159 reviews (97% five-star).
Reviews on this page: 159 Google reviews (153 with written comments, 2 with photos).
Owner responses: the business replied to 99% of reviews.
Most recent review: October 21, 2026.
Service: Accountant serving San Diego, California.
Data from Google, last updated October 26, 2026.
Photos
Customer reviews
4.9
★★★★★
159 reviews on Google
5★154
4★1
3★0
2★0
1★4
Reviews from Google, shown as published (original wording, unedited).
MS
Madeline Shinnefield3 reviews
★★★★★
Gina is amazing at what she does!! I appreciate how available she is for questions. I leave every appointment filled with more knowledge and understanding of my finances!
Response from the owner · 4 days ago
I love teaching so people understand! Thank you for being an amazing business owner that needs bookkeeping help!
I found Gina through a Google search, and I’m so glad I did. As a new business owner, I’d originally reached out to another tax person locally in SD. After not hearing back and seeing some negative reviews, I was nervous about what might have happened to my tax info.
Gina was happy to connect with me that same day, hear my story, and offer suggestions. I hired her to complete my 2025 accounting, and she also recommended a tax professional who’s an attorney and helped me get my 2025 taxes all sorted out.
Gina is really fun to work with, and I love her personality and approach to accounting. Numbers aren’t my thing, but she reassures me and makes the process feel much more manageable. I’ve really appreciated her help and highly recommend her!
Price assessment: Great price
Services: Accounting practices consulting, Business tax return preparation, Business consulting, Individual tax planning, Accounting services
Response from the owner · 2 weeks ago
Thank you for being so amazing at what you do you need help counting the money! I do love working with new business owners and teaching them things they don't know. Why would they, business owners are good at what they do, I count. THANK YOU!!!!!!!!!
Gina dedicated an hour of her time for a bookkeeping consult. Our brief session was both enlightening and supportive. She gave me techniques that I can implement immediately to improve my situation. I get the impression that she really knows her sh*t. I will for sure be leaning on her to help me work out the kinks in my Small Business' "Accounting Department". Thank you Gina for serving me so I can dedicate more time serving my clients.
Response from the owner · a month ago
Thank you for being an entrepreneur that created a small business to need bookkeeping 🤓🩷💜
I have a small business and honestly didn’t know much about bookkeeping or how everything worked. Gina was really helpful getting everything organized and also took the time to explain things to me so I could understand it better. She was easy to communicate with, patient with all my questions and very helpful throughout the process. Really appreciate her help! 😊
Price assessment: Reasonable price
Services: Business tax return preparation
Response from the owner · 2 months ago
Thank you for being an entrepreneur that created a business and wanted to understand bookkeeping and legal tax write offs.
I can not express enough how lovely my experience has been with Gina at Loves Accounting. I wasn’t aware how much I was bypassing with what I could claim as a sole proprietor on my taxes and for 10 years in business my tax guy NEVER gave me as much help or information as Gina did in just one session. Hire her!!!
Response from the owner · 2 months ago
Thank you for being a successful sole proprietor needing bookkeeping. I’m happy to help with teaching business owners legal write offs 🤓🩷
Gina is phenomenal. Genius with quickbooks. Quite possibly the most knowledgeable professional that has ever helped me. Call her. You won’t be disappointed.
Price assessment: Great price
Services: Accounting services, General bookkeeping
Response from the owner · 2 months ago
Thank you for being a successful entrepreneur needing accounting and bookkeeping prepared for taxes. You’re a joy to work with 🤓🩷💜
It turns out Gina is extremely rude and cold hearted. Do not trust her with your taxes.
Response from the owner · 2 months ago
I don’t know you. I don’t do taxes. Wrong company you are reviewing. Double check what company you’re talking about. Google reviews by law have to be real.
LOVE "Love's Accounting!" Gina is ninja at maximizing your profits and does it with a fun attitude! She's awesome, don't hesitate!
Price assessment: Great price
Services: Business tax return preparation, Individual tax planning, Payroll accounting
Response from the owner · 2 months ago
Thank you for being an entrepreneur that is amazing! I love honest tax write offs that people don't realize are legal tax write offs!!! Saving money is the best *.*
Gina is absolutely amazing such a wonderful personality so helpful and has so much knowledge. I absolutely love working with her and highly recommend To do so as well!
Response from the owner · 3 months ago
Thank you for being amazing at what you do and need an accountant to help you understand legal tax write offs and bookkeeping. 🤓🩷💜
Gina is very hands on, and really helped my manage my bookeeping, as well as understand my taxes, expenses, profit and loss. She saved me tons of time and money as a business owner! I highly recomend her!
Price assessment: Great price
Services: Business tax return preparation, Business consulting, Individual tax planning, Payroll accounting, Accounting audits, Business tax planning, Accounting services, Tax refund processing, General bookkeeping
Response from the owner · 3 months ago
Thank you for being a successful business owner that spends time earning money needing a bookkeeper to do the accounting.