iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%97+29.8Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#1 of 29 aquarium setup servicesiPosition by Experts Score among all companies we track in this category. · better than 100%
5.0★★★★★49 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers consistently praise the store's knowledgeable staff, who offer extensive guidance on reptile care and remain available for support after purchases. Customers highlight the wide selection of animals, reasonable pricing, and the welcoming atmosphere for families, including specific mentions of birthday party services. With a perfect five-star rating from forty-nine reviews, the business is noted for its ethical approach to pet ownership and helpful communication, with no recurring criticisms evident in the provided excerpts.
Google rating: 5.0 out of 5 from 49 reviews (100% five-star).
Reviews on this page: 49 Google reviews (43 with written comments, 13 with photos).
Owner responses: the business replied to 20% of reviews.
Most recent review: October 31, 2026.
Service: Aquarium Setup Service serving Rochester, New York.
Data from Google, last updated November 3, 2026.
Score profile vs other aquarium setup services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
This companyAquarium Setup Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Luv A Lotl Axolotl/Reptile Boutique: 98/100 on this factor. Category median: 81.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Luv A Lotl Axolotl/Reptile Boutique: 97/100 on this factor. Category median: 74.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 62.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Luv A Lotl Axolotl/Reptile Boutique: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 38.–
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Bar = this company · dark tick = category median.
Star ratings
49 Google reviews we collected
5.0of 5
5 stars49100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 43 written reviews
100%praise
Praise52100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2446%
Would recommend917%
Quality & results713%
Speed & response48%
Honesty & trust48%
Communication36%
Price & value12%
What customers talk about
We read 43 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Very knowledgeable, extremely helpful and truly care about the animals and where they are ending up.”
“I highly recommend this place to anyone who is considering the purchase of a reptile of any kind.”
“We had a wonderful experience with the staff at Luv a Lotl!”
“This place is amazing, walked in and they made me and my girlfriend feel like family immediately.”
“Honestly cannot say enough great things about this exceptional small business.”
“Tammy and Ken were AMAZING when it came to showing her animals and explaining things to her.”
“Pricing is very reasonable.”
People customers mention
Tammy8 reviews
Kenny6 reviews
Ken3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
EEarlLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Honestly cannot say enough great things about this exceptional small business. These folks are LEGIT. Very knowledgeable, extremely helpful and truly care about the animals and where they are ending up. My daughter, MacKenzie, is 3 years old and a bit nervous around certain animals, as a lot of small children tend…
CCollin8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
This place is amazing, walked in and they made me and my girlfriend feel like family immediately. Recently got a ball python from a different store and the owner gave me tons of useful information and even let me bring her in to see if she’s healthy. This place is a once stop shop for all of your reptile needs. Great store, great service, very friendly 👍
RRiker1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Staff are very friendly, helpful and knowledgeable. So many cool reptiles and amphibians and even some arachnids! Pricing is very reasonable. They have a wide selection of products. Highly recommend. 10/10
KKatherine8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I was just talkong to my daughter about ethical pet ownership and where to shop and she mentioned that she wanted a lizard. I said "if we are going to get a lizard, we'd get it from the axolotl lady, because she is so nice and very concerned about the health and good setup of the pets she sells." So, I thought I…
MMaryLocal Guide · 3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Not your usual pet store. Family owned and operated by Kenny and Tammy. The best place to go to for purchasing an axolotl or reptile. High quality pets with the very best customer service. Tammy and Kenny welcome questions and continue to partner with you even after you take your pet home. They love to share their…
BBridget2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Didn’t want to leave!
We came for the axolotls but stayed for the other animals. They had a large variety of animals big and small, including bearded dragons, and an Arizona King snake. My personal favorite was the Arizona King snake named Tangerine(Pictured here). The owners were so amazing, nice, polite and…
Honestly cannot say enough great things about this exceptional small business. These folks are LEGIT. Very knowledgeable, extremely helpful and truly care about the animals and where they are ending up. My daughter, MacKenzie, is 3 years old and a bit nervous around certain animals, as a lot of small children tend to be. Tammy and Ken were AMAZING when it came to showing her animals and explaining things to her. So much so, that by the end of our visit, Kenzie was petting snakes and geckos and asking lots of questions. A thousand thank yous. I highly recommend this place to anyone who is considering the purchase of a reptile of any kind.
C
Collin Grimes8 reviewsiTotal number of Google reviews Collin has written across all businesses on Google Maps, not just this one.
This place is amazing, walked in and they made me and my girlfriend feel like family immediately. Recently got a ball python from a different store and the owner gave me tons of useful information and even let me bring her in to see if she’s healthy. This place is a once stop shop for all of your reptile needs. Great store, great service, very friendly 👍
R
RichLocal Guide · 9 reviewsiTotal number of Google reviews Rich has written across all businesses on Google Maps, not just this one.
Staff are very friendly, helpful and knowledgeable. So many cool reptiles and amphibians and even some arachnids! Pricing is very reasonable. They have a wide selection of products. Highly recommend. 10/10
A
Apostle Dr. Amy CrespoLocal Guide · 74 reviewsiTotal number of Google reviews Apostle has written across all businesses on Google Maps, not just this one.
I was just talkong to my daughter about ethical pet ownership and where to shop and she mentioned that she wanted a lizard. I said "if we are going to get a lizard, we'd get it from the axolotl lady, because she is so nice and very concerned about the health and good setup of the pets she sells." So, I thought I might as well tell everyone else that, too. She's is a pet store owner who cares.
M
Mary OldhamLocal Guide · 3 reviewsiTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Not your usual pet store. Family owned and operated by Kenny and Tammy. The best place to go to for purchasing an axolotl or reptile. High quality pets with the very best customer service. Tammy and Kenny welcome questions and continue to partner with you even after you take your pet home. They love to share their knowledge and truly care that their animals go to good homes.
B
Bridget Moreno2 reviewsiTotal number of Google reviews Bridget has written across all businesses on Google Maps, not just this one.
Didn’t want to leave!
We came for the axolotls but stayed for the other animals. They had a large variety of animals big and small, including bearded dragons, and an Arizona King snake. My personal favorite was the Arizona King snake named Tangerine(Pictured here). The owners were so amazing, nice, polite and knowledgeable they said that they would pull out some animals for us to see after everyone left and stayed late for us. In conclusion, it was an unforgettable visit and we will definitely be going back soon.
B
Bruce ILocal Guide · 54 reviewsiTotal number of Google reviews Bruce has written across all businesses on Google Maps, not just this one.
Went tonight with 2 of our grand daughters. Truly a wonderful experience. I had no idea what an axolotl was, and now we know. The store also has snakes, turtles and bearded lizards. We learned a LOT and our grand children will make us come back.
Grandfather who does not like snakes.
K
Kristi Murray3 reviewsiTotal number of Google reviews Kristi has written across all businesses on Google Maps, not just this one.
