Make-up artist · New York, NY · reviewed since 2024
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%97+29.8Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#2 of 57 wedding hair stylistsiPosition by Experts Score among all companies we track in this category. · better than 98%
5.0★★★★★85 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate this New York makeup artist five stars based on eighty-five reviews, with the owner responding to ninety-eight percent of comments. Clients frequently cite punctuality, clear communication, and the ability to adapt to specific visions for weddings, corporate headshots, and children's events. Recurring themes include the artist's professionalism, attention to detail, and skill in achieving long-lasting results that photograph well. No common criticisms appear in the provided excerpts, which consist entirely of positive feedback regarding the quality of service and final looks.
Google rating: 5.0 out of 5 from 85 reviews (100% five-star).
Reviews on this page: 85 Google reviews (84 with written comments, 36 with photos).
Owner responses: the business replied to 98% of reviews.
Most recent review: October 21, 2026.
Service: Wedding Hair Stylist serving New York, New York.
Data from Google, last updated October 25, 2026.
Score profile vs other wedding hair stylists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.
Makeup & HairWedding Hair Stylists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Makeup & Hair: 100/100 on this factor. Category median: 89.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Makeup & Hair: 97/100 on this factor. Category median: 85.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Makeup & Hair: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
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Bar = this company · dark tick = category median.
Star ratings
85 Google reviews we collected
5.0of 5
5 stars85100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 84 written reviews
99%praise
Praise13499%
Complaints21%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4936%
Would recommend3425%
Quality & results2317%
Speed & response1310%
Communication86%
Honesty & trust75%
Price & value21%
What customers talk about
We read 84 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is professional, knowledgeable and genuinely sweet.”
“I felt very comfortable with her, and I would definitely recommend her!”
“Cant recommend her enough”
“Irina did an amazing job on my hair and makeup for the ESPY Awards!”
“She was on-time, prompt, answered all my questions ahead of the appointment and made the process really seamless.”
“She was communicative, professional, and truly so kind.”
“From the moment I walked in, the experience felt thoughtful, professional, and genuinely welcoming.”
“I was coming from out of state to get married in NYC and she was so accommodating and very reasonably priced.”
People customers mention
Irina38 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Danna1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
I had a great experience with Irina! She did an amazing job with my makeup and hair, and I really loved how everything turned out. She’s super sweet, friendly, and professional. I felt very comfortable with her, and I would definitely recommend her! Thank you so much! ❤️
RoxanneLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Choosing the right hair and makeup artist for your wedding is so important and I’m so happy I chose her!:) She did my wedding hair and makeup along with my aunt, my mom, my mother-in-law and my sister. We were all very happy with our looks!!!!
She is professional, knowledgeable and genuinely sweet. She knows what…
Laila4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Absolutely wonderful experience! ❤️
Irina was absolutely amazing from beginning to end. She made me feel so beautiful, comfortable and special on one of the most important days of my life. She was incredibly professional, kind and talented, and she truly understood exactly what I wanted.
I felt like the very best…
Genesis9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Irina did an amazing job on my hair and makeup for the ESPY Awards! I received so many compliments throughout the night, and everything looked flawless from start to finish. She was incredibly professional, talented, and made the entire experience so enjoyable. I highly recommend Irina to anyone looking for…
Abbey7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Irina was absolutely incredible! I got my hair and makeup done by her in May for my engagement and I could not have picked a better hair and makeup artist. She was so sweet, kind, and helpful. She truly went above and beyond to make me feel beautiful. Her salon was clean and very nice. As someone not from NYC, Irina…
Zohra1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Irina was absolutely incredible! She was on-time, prompt, answered all my questions ahead of the appointment and made the process really seamless. I went to her for corporate head shots for hair and makeup. She did a remarkable job! Highly recommend!
I had a great experience with Irina! She did an amazing job with my makeup and hair, and I really loved how everything turned out. She’s super sweet, friendly, and professional. I felt very comfortable with her, and I would definitely recommend her! Thank you so much! ❤️
Response from the owner · 3 days ago
Hi Danna! Thank you for your trust and interest for Makeup & Hair , I so appreciate it! I’ll be so happy to see you again for my studio and we can do your makeup and hairstyle again 💖
Best wishes
Irina Charkova
Amary NYC LLC/ Makeup & Hair
Roxanne CaveLocal Guide · 15 reviewsiTotal number of Google reviews Roxanne has written across all businesses on Google Maps, not just this one.
Choosing the right hair and makeup artist for your wedding is so important and I’m so happy I chose her!:) She did my wedding hair and makeup along with my aunt, my mom, my mother-in-law and my sister. We were all very happy with our looks!!!!
She is professional, knowledgeable and genuinely sweet. She knows what she’s doing but is also willing to listen to your ideas and adapt to your vision which I really appreciated as a bride. She made the experience enjoyable and helped make getting ready for the wedding a little less stressful.
On your wedding day, you want vendors you can trust to do their job well and she definitely delivered. I’m grateful to have had her as part of our wedding and would highly recommend her to other brides 100%.
Response from the owner · 2 weeks ago
Dear Roxanne,
Thank you so much for your beautiful review and for trusting me with your special day! ❤️It was truly an honor to be your bridal makeup artist and hairstylist and create wedding hair and makeup looks for you and your wonderful family!
I was so happy that you, mom , aunt, mother- in- low , sister loved your looks!
Thank you so much ❤️
Irina Charkova/ Makeup & Hair
Laila Hanne Olsen4 reviewsiTotal number of Google reviews Laila has written across all businesses on Google Maps, not just this one.
Absolutely wonderful experience! ❤️
Irina was absolutely amazing from beginning to end. She made me feel so beautiful, comfortable and special on one of the most important days of my life. She was incredibly professional, kind and talented, and she truly understood exactly what I wanted.
I felt like the very best version of myself on my wedding day, and I am so grateful for all the time, care and love she put into making me feel beautiful.
Thank you so much, Irina, for being part of our special day and for making it even more memorable. I would happily choose you again! ❤️🥰
Highly recommended!🤩❤️
Response from the owner · a month ago
Thank you so much, Laila❤️It was such a pleasure being part of your beautiful wedding day. I’m so happy you loved your bridal makeup and hair and left beautiful confident. Thank you for trusting me as your makeup artist and hairstylist in New York City. Wishing you both a lifetime of love and happiness! ❤️
Genesis Chopra9 reviewsiTotal number of Google reviews Genesis has written across all businesses on Google Maps, not just this one.
Irina did an amazing job on my hair and makeup for the ESPY Awards! I received so many compliments throughout the night, and everything looked flawless from start to finish. She was incredibly professional, talented, and made the entire experience so enjoyable. I highly recommend Irina to anyone looking for beautiful, long-lasting hair and makeup for a special event!
Response from the owner · 2 months ago
Thank you so much for your feedback ! Thank you for your trust and kind! You so beautiful and wonderful woman! I so appreciate and so happy to see you again!
Thank you so much 💖💖💖💖❤️
Abbey Lioi7 reviewsiTotal number of Google reviews Abbey has written across all businesses on Google Maps, not just this one.
Irina was absolutely incredible! I got my hair and makeup done by her in May for my engagement and I could not have picked a better hair and makeup artist. She was so sweet, kind, and helpful. She truly went above and beyond to make me feel beautiful. Her salon was clean and very nice. As someone not from NYC, Irina went the extra mile to be so accommodating to me. She was communicative, professional, and truly so kind. If you're looking for the best experience, Irina will deliver!
Response from the owner · 3 months ago
Dear Abbey! Thank you so much for your time and review I do appreciate it 💖
Thank you for your trust and kindness! I’ll be glad to see you again!
Zohra1 reviewiTotal number of Google reviews Zohra has written across all businesses on Google Maps, not just this one.
Irina was absolutely incredible! She was on-time, prompt, answered all my questions ahead of the appointment and made the process really seamless. I went to her for corporate head shots for hair and makeup. She did a remarkable job! Highly recommend!
Response from the owner · 4 months ago
Dear Zohra! Thank you so much for your review and so kind words 💖 I appreciate it! Thank you so much for your trust! I hope we see you soon again 💖
Best wishes
Irina Charkova
Jamie TomcLocal Guide · 17 reviewsiTotal number of Google reviews Jamie has written across all businesses on Google Maps, not just this one.
I can’t recommend Irina enough. She did both hair and makeup for four of us from Gold Coast Mahjong Club for a huge event on Friday, and from the moment she arrived, I knew we were in great hands.
Not only is she incredibly talented, but she is also one of the kindest and most calming people to be around. She checked in with each of us throughout the process to make sure we loved every step, listened to what we wanted, and created beautiful, elevated, natural looks that still felt like us.
I also loved that she does both hair and makeup. It made the entire experience so seamless, and her professionalism and efficiency were outstanding. She was attentive to every detail, took her time without making the morning feel rushed, and kept everything running smoothly for all four of us.
Our appointments started at 9:00 a.m., and our hair and makeup still looked beautiful through the evening. For a big event, that’s priceless.
As the co-founders and team behind Gold Coast Mahjong Club, we host luxury experiences and high-profile events, so feeling polished and confident is incredibly important. Irina helped all of us feel beautiful, confident, and ready for the day. We would absolutely hire her again and recommend her to anyone looking for exceptional hair and makeup artistry. Five stars isn’t enough.
Response from the owner · 4 months ago
Jamie thank you so much for your feedback! I so appreciate it 💖
It’s was wonderful meeting you and your team! And I hope we meet again. Thank you for your kind and trust 💖
Best wishes
Irina Charkova
9294234804
alex velascoLocal Guide · 131 reviewsiTotal number of Google reviews alex has written across all businesses on Google Maps, not just this one.
Excellent service from start to finish. The Makeup & Hair artist was skilled friendly and very attentive to detail. I felt completely comfortable and the final look was even better than I expected
Marcus DunbarLocal Guide · 138 reviewsiTotal number of Google reviews Marcus has written across all businesses on Google Maps, not just this one.
Amazing service! My Makeup & Hair was done with great care and precision. I received so many compliments throughout the day and I would definitely book again for future events
Diana CarlstromLocal Guide · 13 reviewsiTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Decided last minute to have hair and makeup done for a night out in nyc, Irina was close by with great reviews so contacted her for services - couldn't be happier that she was available! I sent her a picture of what I wanted and she made it happen no questions asked. When she asked if I wanted to change anything, I had nothing to improve on it was perfect! Received countless compliments-will definitely be a return customer when back in NYC :)
Response from the owner · 5 months ago
Diana !!! thank you so much for your kind words! It was such a pleasure getting you ready for your NYC night out. You looked absolutely beautiful, and I’m so happy you loved your hair and makeup. Thank you for trusting me, and I can’t wait to glam you again next time you’re back in New York 💖
Best wishes
Irina
