Experts Reviews · Company report
Merl's Towing Service logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%66+4.7Craft & service penalty94−0.6Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Merl's Towing Service

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #80Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 8,876 Google reviews

Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Merl's Towing Service is better than 88% of towing services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Merl's Towing Service is better than 86% of towing services.A
86
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Merl's Towing Service is better than 94% of towing services.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Merl's Towing Service is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Merl's Towing Service is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Merl's Towing Service is better than 66% of towing services.B
66

Reviews for your job

Customers hired Merl's Towing Service for 8 kinds of job.

Merl's Towing Service for battery service

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.247
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.95
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 93/100.How Job match is calculatedBuilt only from reviews Google tagged “Battery service”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 66
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.97%

All 247 Google reviews tagged “Battery service” · showing 60

AllisonLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Alex came out to help me with my no start pickup. Not only was he very professional, he was quick and had my truck running in no time! And he's cute!

Battery service
SunLocal Guide · 7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Driver was timely, friendly and professional. 👍

Not sureBattery service
Jennifer2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Arrived quickly, started car quickly, was polite, helpful, informative. Couldn’t asked for more.

Not sureBattery service
Laura7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

I was very worried not really knowing anyone in Grand Rapids. The driver made me feel safe and comfortable. I would highly recommend your company. Thank you

Great priceBattery service
Douglas3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Great service as always, friendly driver!

Reasonable priceBattery service
Peg8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

This is one "survey" I couldn't wait to fill out. OUTSTANDING! Adam was patient, thorough, extremely generous with his time and information sharing.This is as good as it gets. I have put Merl's Towing in all my contact places. I will NOT consider anyone else!

Reasonable priceBattery serviceCar towing
Constance1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

5/5 no notes. Thank you guys so much for helping ya girl out of a sticky situation late at night. I made it back to work in the nick of time! Guys talked me through navigating airport security, location, then gave me a jump start all in under an hour!

Reasonable priceBattery service
Mallory9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Bryan was excellent!

Great priceBattery service+ Punctuality+ Quality+ Professionalism
Linda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

He was able to get to me quickly. Very nice and very helpful.

Battery service
Erik1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

Amazing job and very helpful

Battery service
Teran9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great service! They came fast, had the right services and were so friendly!

Battery serviceSpecial vehicle towing
DrewLocal Guide · 45 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Driver showed up quickly, and he was very friendly and helpful.

Battery service
Mark4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Driver was super chill and very helpful.

Great priceBattery serviceCar towingLocal hauling
G1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

The driver went up and beyond, much appreciated

Reasonable priceBattery service
NancyLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Fantastic!!!!!

Reasonable priceBattery serviceCar lockouts
DavidLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★

Good friendly and fast

Reasonable priceBattery service
Ruth12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Jason was excellent very professional and had our problem fixed in less than a minute. Would highly recommend this company.

Reasonable priceBattery service
RobinLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Driver 97 was amazing. So nice and got my car started

Reasonable priceBattery service
James1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

They were quick and helped me out greatly.

Battery service
LindA1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Gary was very pleasant and helpful! He came to tow our car, but suggested trying something...jumped it with his jump box and it started. My husband had tried but it didn't work with jumper cable. Ended up just paying for service call. Appreciated Gary's help and insight!

Reasonable priceBattery service
sandra7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

My car wouldn’t start. Merl’s was there quickly. The driver ( I think his name was Alex) was SO nice, friendly, super guy!!

Reasonable priceBattery serviceCar towing
daniel5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

The guy was really respectful

Battery service
Patrick1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Driver was prompt and courteous and did good work

Reasonable priceBattery service
Sherry8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Driver got my car started so no tow to the dealership needed! So awesome! But told me yeah get a new battery so I did right after he left. He was super nice and helpful and smelled nice too lol!! Great service...thank you!

Reasonable priceBattery service
AJ1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Adam was wonderfully attentive- appreciated the great service.

Battery serviceCar towing
Carol2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★

They were prompt, friendly and reasonably priced. They were able to get the battery jumped on my hybrid car, which I thought would need to be towed to the dealership. Very pleased with the outcone.

Great priceBattery service
Christopher1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Mark was very helpful and courteous.

Reasonable priceBattery service
Kimber4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Mark was awesome. Super efficient and professional. I have Merl's before and I will use them again. Thank you.

Great priceBattery serviceCar towing
AnthonyLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Great crew, very friendly and great sense of humor, which made my day go better. Also quick service.

Reasonable priceBattery service
jeremie7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Very professional driver. He introduced himself to my wife and SIL. Made them feel safe and in good hands for the service he was called out for. Would definitely call this towing company again!

Reasonable priceBattery service
Diann7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Greg was great - had me up and running right away.

Reasonable priceBattery service
Thomas3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Very friendly

Battery service
Sherri5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Fast, expert service. I always call them when stranded and they always come thru for me! The best.

Reasonable priceBattery service
YousefLocal Guide · 44 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Very professional . Would highly recommend..

Reasonable priceBattery serviceBattery
Mark6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Fast response and quick service. Very professional

Battery service
Sara2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Fast and Friendly service. Easygoing, professional driver got my car started. Always reliable and timely. Thank you very much!

Reasonable priceBattery service
Bill8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Great service! Got car started and we drove home!

Reasonable priceBattery service
Marni3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Fast, efficient and reasonably priced!

Reasonable priceBattery service
Arlene12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Very good service!!

Battery service
Marni11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Super nice guy! Speedy service! Mark #1

Great priceBattery service
Robert2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Great service from Mark, glad Merl's towing, he made things go better. Thank you, Mark you gave great service!!

Battery service
LisaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Fantastic service! My Grand Cherokee wouldn’t start after being in the parking garage at the airport for two weeks. The tow truck driver met us in the parking garage, loaded the vehicle and delivered it to the dealership where I bought it. After dropping off my car he sent a text advising where the car was parked at…

Customer photo from Lisa's review
Great priceBattery serviceSpecial vehicle towing
Jeffrey2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Thank you for the quick service after I had left my lights on, running down the battery!

Reasonable priceBattery service
Heather1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

All the staff members were caring during my stressful situation of getting stranded at 1pm in the Grand Rapids airport after a long day of delayed flights. They all tried their best to jump my battery but when they realized it wasn't a battery issue, they worked even harder to manually push my car out of the parking…

Great priceBattery serviceCar towing
Charlean2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

The towing agent that came out during our very cold weather and very snowy days was awesome and very pleasant. The flat bed was unable to fit the clearance into our employee parking garage. So he walked to the 5th level many flights of stairs to my car. He was able to jump start it immediately and get it outside…

Reasonable priceBattery serviceCar towing
Patricia10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Today’s tow truck experience was the best I’ve had in my whole life and I’m 75 years old - your driver was not only pleasant he was very helpful - if I need a tow truck in the future I will definitely use Merle’s service - Patti Heredia

Reasonable priceBattery service
Kathleen15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Awesome people!!

Battery service
Robert12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Was polite and helpful

Battery service
David8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Our Ford Fusion hybrid wouldn't start. We called Merl's Towing and asked for help. The person who handled our call was polite,. The tow truck arrived in a reasonable time. The mechanis was polite and quickly got the battery jumped and the car running. Every thing was professional, and the price was fair. Merl's is the best.

Reasonable priceBattery service
Barnabas8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Gentleman was polite, helpful and informative!

Reasonable priceBattery service
Kathryn2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

My tow driver was amazing! He gave great customer service!

Reasonable priceBattery service
Jen6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

I had an excellent experience with Merle’s. The tow truck driver arrived sooner than expected and got my car jumped and started in no time. He was friendly and knowledgeable. Thanks for making a bad start to the day better.

Reasonable priceBattery service
Nicholas1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Needed a jump start, service was prompt and friendly. Thank-you.

Reasonable priceBattery service
OGP8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Super Great service ‼️ 10 out of 10‼️ I wish I could remember the name of the guy who came out because he was on point, quick and professional. Great Company. Thanks again.

Battery service
John5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Driver was very friendly and helpful.

Battery service
Tyrone3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★

Kids locked keys in a parked car in my driveway. This company is located very close to my home. They had a driver at my home in less than 30 minutes. Dispatcher, and Driver were professional. The truck was very clean. The driver was able to get the car door open very quickly without any damages. Overall they…

Reasonable priceBattery serviceCar lockoutsCar towing
Deb8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Employee very knowledgeable, courteous and helpful . He arrived within the time we were told he would arrive.

Not sureBattery service
Estelle8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

They picked up the phone quickly. Dispatch service within minutes. And Ryan the tow truck driver went above and beyond. Turned a bad day into a good one.

Battery service
George2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Fast and friendly

Battery service
Quinn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Tow guy figured out the problem with my car without having to actually tow it to the mechanic's. 5/5, didn't catch his name but he deserves a raise.

Great priceBattery serviceCar towing

Show more battery service reviews (187 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 2%Not sure 12%

Jobs customers hired them for

JobReviewsCategory typical
Car towing2124—
Special vehicle towing628—
Local hauling393—
Battery service247—
Car lockouts220—
Tire change161—
Long distance hauling106—
Battery92—

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