Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

Experts Reviews · Company report
Merl's Towing Service logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%66+4.7Craft & service penalty94−0.6Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Merl's Towing Service

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #80Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 8,876 Google reviews

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Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Merl's Towing Service is better than 88% of towing services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Merl's Towing Service is better than 86% of towing services.A
86
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Merl's Towing Service is better than 94% of towing services.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Merl's Towing Service is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Merl's Towing Service is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Merl's Towing Service is better than 66% of towing services.B
66

Reviews for your job

Customers hired Merl's Towing Service for 8 kinds of job.

Merl's Towing Service for car lockouts

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.221
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.95
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 93/100.How Job match is calculatedBuilt only from reviews Google tagged “Car lockouts”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 54
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 221 Google reviews tagged “Car lockouts” · showing 20

Mary2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tyler is the best!!

Reasonable priceCar lockouts
Paul5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Quick..easy

Reasonable priceCar lockouts
Eva2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

It took them 35 minutes to get to me Burt took 30 seconds to open it , fastest $90 they made they were awesome!!!

Car lockouts
DeanLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Responded quickly and unlocked the car in less than 5 minutes. Great service person.

Reasonable priceCar lockouts
NancyLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Fantastic!!!!!

Reasonable priceBattery serviceCar lockouts
PatLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Very quick service! Very friendly technician 👍

Reasonable priceCar lockouts
IanLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Super fast funny got me back into my locked car and just a few seconds overall great experience

Car lockouts
Torrie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Quick, efficient and reliable. Thanks again!

Reasonable priceCar lockouts
Scott4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Super quick response time and quick to unlock my vehicle.

Not sureCar lockouts
Terrance1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Quickly done in about 5 minutes and made it look easy.

Reasonable priceCar lockouts
Heather2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Very pleased with the service n help I had received. The driver was very nice n polite. Thx 👍

Reasonable priceCar lockouts
Tim2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Always a great job by the people at Merls ! Timely and polite, just a pleasure to work with great people, from the office to people in the field !!

Reasonable priceCar lockoutsCar towing
ashleyLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

They was friendly and fast I locked myself out at work and it was a fast process and the driver was very friendly and helpful as well as the dispatcher I will definitely use them in the future if needed highly recommend

Not sureCar lockouts
RickLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

PROMPT AND FRIENDLY SERVICE

Great priceCar lockouts
Kevin12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Quick and friendly!

Car lockouts
MichiganLocal Guide · 68 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

When I called they said they would be there in about 30 minutes. They arrived in 15 minutes!!! They were very quick to unlock my car. Very friendly . I hope to not need them again but if I do, they are getting my business

Car lockouts
ReinaldoLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Nick, you were the best. I haven’t even opened the door in my house and you was already on top of your job. Dude, you’re the best man in accurate. You can’t get any more technical than that.

Car lockouts
Chris4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

They unlocked my car in the rain And helped me get back on road!! Which was great. Thanks merls

Great priceCar lockouts
Justin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Kevin (I think ) who answered on first ring was friendly , helpful and efficient Mark was fast , friendly and overall great to work with

Great priceCar lockouts
Steve5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★

Locked out of car at GRR. Merl’s responded quickly, within 10min. 10 min resolution to get me going in 2018 KIA Soul. Tuition was $84 for education, in auto locking without keyfob command!

Not sureCar lockouts

Show more car lockouts reviews (201 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 2%Not sure 12%

Jobs customers hired them for

JobReviewsCategory typical
Car towing2124—
Special vehicle towing628—
Local hauling393—
Battery service247—
Car lockouts220—
Tire change161—
Long distance hauling106—
Battery92—

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