Experts Reviews · Company report
Merl's Towing Service logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%66+4.7Craft & service penalty94−0.6Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Merl's Towing Service

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #80Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 8,876 Google reviews

Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Merl's Towing Service is better than 88% of towing services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Merl's Towing Service is better than 86% of towing services.A
86
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Merl's Towing Service is better than 94% of towing services.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Merl's Towing Service is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Merl's Towing Service is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Merl's Towing Service is better than 66% of towing services.B
66

Reviews for your job

Customers hired Merl's Towing Service for 8 kinds of job.

Merl's Towing Service for car towing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.2130
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.90
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 90/100.How Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 103
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.98%

All 2,130 Google reviews tagged “Car towing” · showing 40

Gavin5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Very professional and skilled worker. Car was in a pretty tough spot to access, and he made it look like a piece of cake.

Reasonable priceCar towing
Julie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Even though it’s years between service, Merl’s is always fantastic. Quick service… so friendly and helpful on the phone. My driver today was the best with a challenging garage/driveway situation. 😎

Reasonable priceCar towing
pheonix2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★

No joke, dude got there in 10 minutes and it was midnight. Baller company.

Great priceCar towing
Michelle2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Gary was the nicest guy….made not only me feel safe…but my 16 year old daughter! 10 stars for the entire experience…thank you!

Reasonable priceCar towing
Tina8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

The man eas very nice ..

Great priceCar towing
Mia3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Very fast and helpful!

Car towing
Tara1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

He did a great job. Arrived quickly. Phone staff setting up very kind and helpful.

Car towing
Peg8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

This is one "survey" I couldn't wait to fill out. OUTSTANDING! Adam was patient, thorough, extremely generous with his time and information sharing.This is as good as it gets. I have put Merl's Towing in all my contact places. I will NOT consider anyone else!

Reasonable priceBattery serviceCar towing
Mr.Local Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Did a quick hook and load out very much appreciated and great job with load and unload

Car towing
Chris8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Great service

Car towing
Wade1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Fast and easy

Not sureCar towing
Sarah1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Very helpful and kind! THANK YOU!

Great priceCar towing
blackwhiteLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Nicolas was very friendly and personable. You generally need a smile when you are getting your car towed and he brought one! Also very professional! I would recommend Merl's!

Great priceCar towing
Steve1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Made a call for tow service about 9:20 am, they were here to pick up the car about 9:40 am that same morning. Can't ask for faster service than that.

Reasonable priceCar towing
Arthur7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Great company.

Car towing
Jim10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

My car broke down at my house, so I called during a nasty snow storm with really bad roads. My appointment wasn't for 4 days and I told them when the vehicle had to be delivered by and that I was in no hurry at all. I told them to take care of stranded vehicles, yet they were still at my house within 45 minutes.…

Great priceCar towing
Andrea9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

I have used Merl's a few times and always have great service, I would highly recommend them to everyone. Always fast and friendly drivers. Update Oct 7, 2026. Used Merl's service again and was very happy, they are always so fast and friendly. I would recommend them to everyone.

Reasonable priceCar towing
Tony8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Fast, efficient and on time.

Great priceSpecial vehicle towingCar towing
DianaLocal Guide · 55 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

They came really fast when I called and helped jumpstart my battery as well! Very friendly and quick service.

Reasonable priceCar towingBattery
sabrina7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★

Quick and friendly service.

Not sureCar towing
camuiLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

They arrived earlier than expected and things running through pretty good

Customer photo from camui's review
Reasonable priceCar towing
Karen14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Friendly and speedy service!

Reasonable priceCar towing
John11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Very quick service and driver was very nice and helpful.

Reasonable priceCar towing
Gary5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

Mark was able extricate our broken Nissan from a parking garage. He went above and beyond to help us out. He was polite and friendly and knew his stuff. Thanks again!

Reasonable priceCar towing
Darquianna2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

Don’t remember his name but he was the sweetest thank you again

Car towing
Ronald2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 weeks ago★★★★★

Called Merl's about needing my car towed to a car dealership. About 20 minutes later, the tow truck showed up and loaded up my car and delivered it to the dealership. Was given a receipt for my insurance on the spot.

Reasonable priceCar towing
David6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Driver with 39 years of experience says it all. Thank you Greg.

Great priceCar towing
Jon5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Fast and helpful

Car towing
John1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Arrives when promised. Friendly and professional.

Great priceCar towing
Jessica7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amazing! So nice. Extremely competent and helpful. Highly recommend! Made me feel safe and taken care of.

Customer photo from Jessica's review
Not sureCar towing
Jackie7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I have used merls anytime we need towing. They are always very friendly and helpful and always quick and professional. They make me feel like they care and want to help you.

Reasonable priceCar towing
Kenyatta4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

He was such a huge help, very polite and friendly

Reasonable priceCar towing
dave1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

VERY professional, VERY knowledgeable, VERY personable! Wasn’t good my vehicle broke down but the gentleman (#25) who came to help me went above and beyond helping me get things back on track!

Reasonable priceCar towing
DarkLocal Guide · 276 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Extremely experienced which is hard to find nowadays felt safer leaving my car with this gentleman then sending it to the dealership it was going to

Car towing
Barth7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Fast and friendly.

Reasonable priceCar towing
Darius3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Very professional. Very fast. Very nice. Excellent communication throughout the process.

Car towing
Aida4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Huge shoutout to Merl's Towing and especially the driver, Aaron! My brother got stranded on the side of the road, and Aaron arrived much faster than expected. He was professional, incredibly polite, and got the car loaded up quickly and safely. Excellent service when we needed it most!"

Reasonable priceCar towing
Robert2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Very helpful and quick service!

Not sureCar towing
BillyLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Professional!!!!

Great priceCar towing
Tyler1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Very reasonably priced

Car towing

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 2%Not sure 12%

Jobs customers hired them for

JobReviewsCategory typical
Car towing2124—
Special vehicle towing628—
Local hauling393—
Battery service247—
Car lockouts220—
Tire change161—
Long distance hauling106—
Battery92—

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