Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

Experts Reviews · Company report
Merl's Towing Service logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%66+4.7Craft & service penalty94−0.6Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Merl's Towing Service

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #80Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 8,876 Google reviews

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Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Merl's Towing Service is better than 88% of towing services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Merl's Towing Service is better than 86% of towing services.A
86
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Merl's Towing Service is better than 94% of towing services.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Merl's Towing Service is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Merl's Towing Service is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Merl's Towing Service is better than 66% of towing services.B
66

Reviews for your job

Customers hired Merl's Towing Service for 8 kinds of job.

Merl's Towing Service for fuel delivery

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.11
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.64
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 70/100.How Job match is calculatedBuilt only from reviews Google tagged “Fuel delivery”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#17 / 18

All 11 Google reviews tagged “Fuel delivery”

Jeff1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Great as always.

BatteryFuel deliveryMotorcycle towing
J4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Merl’s is the best! I ran out of gas and instead of delivering the gas to me, they delivered me to the gas because it was quicker than the driver picking up gas first. They had a driver to me before I even got off the phone with the dispatcher. The dispatcher and Joe, my driver were both so nice and professional.…

Fuel delivery
Corshawn7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Amazing and quick service.

Car towingFuel delivery
Ahmed11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

They were so professional and kind I loved their service. Would definitely recommend 10/10

Fuel deliverySpecial vehicle towing
Erin2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Very efficient and professional!

Fuel delivery
ronald5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Quick and easy thank you

Fuel delivery
cameron1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Driver was very friendly, helpful and pumped my gas for me.

Car towingFuel delivery
Marcus5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★

AAA contracted for Merl's to bring me gas. First Merl's dispatcher left me on 5 minute hold and did not call back or text when we were disconnected. 2nd dispatcher, when I called Merl's back, said driver was 1.7 miles away and would arrive "soon". It was another hour and Merl's operators never updated me. The…

Fuel delivery
JesseLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 years ago★★★★★

My car needed to be transported to the Tesla Service Center in Clarkston, Michigan. Ryan showed up earlier than scheduled and waited an additional 10 minutes for me to come home to give him the key fob. Very polite and very professional. They will be my first call in the future for any vehicle towing services.

BatteryBattery serviceCar towing+ Punctuality+ Professionalism
Cariston5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Rating only, no written review.

Fuel delivery
Lee5 years ago★★★★★

Rating only, no written review.

BatteryBattery serviceFuel delivery+ Punctuality+ Quality+ Professionalism

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 2%Not sure 12%

Jobs customers hired them for

JobReviewsCategory typical
Car towing2124—
Special vehicle towing628—
Local hauling393—
Battery service247—
Car lockouts220—
Tire change161—
Long distance hauling106—
Battery92—

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