Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

Experts Reviews · Company report
Merl's Towing Service logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%66+4.7Craft & service penalty94−0.6Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Merl's Towing Service

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #80Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 8,876 Google reviews

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Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Merl's Towing Service is better than 88% of towing services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Merl's Towing Service is better than 86% of towing services.A
86
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Merl's Towing Service is better than 94% of towing services.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Merl's Towing Service is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Merl's Towing Service is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Merl's Towing Service is better than 66% of towing services.B
66

Reviews for your job

Customers hired Merl's Towing Service for 8 kinds of job.

Merl's Towing Service for local hauling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.393
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.91
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 90/100.How Job match is calculatedBuilt only from reviews Google tagged “Local hauling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 54
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 393 Google reviews tagged “Local hauling” · showing 20

NicholasLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Driver did a great job moving my toolbox! Thank you!!! Another great tow by Merls! Thank you

Local haulingService not listed+ Professionalism
Mark4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Driver was super chill and very helpful.

Great priceBattery serviceCar towingLocal hauling
Michael2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Wrecker showed up quicker than expected and took great care of my vehicle.

Great priceCar towingLocal hauling
Denise2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Very friendly and professional! Helpful and cheerful!

Reasonable priceLocal hauling
Jamie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

My tow driver was extremely nice.

Reasonable priceCar towingLocal hauling
Stacy10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Fast service and such a nice guy (Tyler)!

Great priceLocal hauling
RichardLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Very quick response to my towing need. Connie was great handling the dispatch process and Jake was a very friendly competent driver.

Reasonable priceLocal hauling
Randy6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Called and set an appointment to move two tools boxes from one location to another. Driver was right on time, knew what he was doing, and got the transfer done without any incidents. I would definitely use them again for my needs.

Customer photo from Randy's review
Reasonable priceLocal hauling
David3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Office indicated about a 30 minute wait, truck showed up in 25 minutes. Jake was the mechanic and was very thorough and professional. Everything went as expected and pricing , I felt, was fair. I enjoyed Jake and would contact Merl’s again if a situation comes up my way.

Reasonable priceLocal hauling
brianLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

personable and professional

Reasonable priceLocal hauling+ Punctuality+ Professionalism
Thomas2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Great response time and very polite tow driver. Very happy to use Merl's any time I need help.

Reasonable priceLocal hauling+ Value
Randy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Fast

Local hauling
BillLocal Guide · 113 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Driver was quick and friendly.

Local hauling
DarLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Had my transmission go out and needed a tow to the other side of town. Called and was met with one of the most charismatic receptionists I've ever had the pleasure of talking to. I knew I was in for good service then, but it gets better. They told me they would tow my car the next day or when they could get to it..…

Great priceCar towingLocal hauling
Tim6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Very pleasant driver. Extremely friendly.

Not sureSpecial vehicle towingLocal hauling
Kalin10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The whole team is awesome. My go to people for towing at my shop

Great priceCar towingLocal hauling
RichardLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Arrived quickly for the needed service.

Great priceSpecial vehicle towingLocal hauling
William5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great service!

Great priceCar towingLocal hauling
JerryLocal Guide · 4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Fast service! Driver very friendly!

Local haulingService not listed
Robert4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Fuel pump went out in my van so I needed a transport from my home to the repair facility. I called and was told they could be there within the hour and they were. Driver helped me remove the van from my garage, watched to make sure the tree's along my driveway didn't scratch my van and also helped to push my van…

Car towingLocal hauling

Show more local hauling reviews (373 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 2%Not sure 12%

Jobs customers hired them for

JobReviewsCategory typical
Car towing2124—
Special vehicle towing628—
Local hauling393—
Battery service247—
Car lockouts220—
Tire change161—
Long distance hauling106—
Battery92—

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